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Job TitleHead of Communications
LocationHome based (Home working with regular meetings in London)
Salary£45,000 - £55,000
HoursFull Time, permanent
Reports to Chief Policy Officer
About Parentkind
As one of the largest federated charities in the UK, with arguably greater reach into the lives of families and educational settings than any other non-Government organisation, Parentkind is on a bold and urgent mission: to support, champion, and empower parents to be partners in their children’s education and wellbeing.
Although best known for our support of almost 24,000 Parent Teacher Associations (PTAs), Parent Councils, and Schools, helping them build strong school communities whilst they raise approaching £140 million each year to enhance children’s education, our work stretches far beyond the school gates. Parentkind is building a powerful movement that recognises parental engagement not as a nicety, but a necessity.
Supporting parents beyond the school gate
In recent years, families have faced a series of compounding challenges: the cost-of-living crisis, rising child poverty, and deepening educational inequality. These pressures have left many parents struggling to meet basic needs—let alone feel confident engaging in their child’s learning journey. Parentkind has responded to this moment with compassion, agility and purpose, through a series of transformative campaigns, resources, and partnerships.
Our No Cold Child initiative with FatFace stepped in to address a stark statistic: over 150,000 children in the UK do not own a winter coat due to poverty. Through our trusted relationships with schools we distributed 10,000 warm, high-quality coats worth £600,000 to the children who needed them most. Winning the Business Charity Awards ‘Fashion & Retail’ Award, and shortlisted for two further awards, the campaign has been praised not just for providing warmth, but for restoring dignity, inclusion, and school readiness to thousands of children.
The All Dressed Up campaign—developed with World Book Day and Rubies Masquerade—confronted the often-overlooked issue of financial exclusion on key celebration days. More than 100,000 free dressing up costumes worth £1.34 million were delivered to children from low-income families. By enabling participation in events like World Book Day, we helped spark imagination, joy, and belonging for children who might otherwise feel left out—boosting self-esteem and supporting a positive connection to learning.Furthermore, helping attract children into school on a day which often sees struggling parents keep their children at home.
Alongside these national campaigns, Parentkind supports families year-round through a growing suite of programmes designed to inform, prepare and empower parents. Our Be School Ready programme offers crucial guidance and confidence to parents preparing their children for the leap into primary education. With a mix of practical advice, developmental tips, and reassurance, through the distribution of 150,000 copies of Be School Ready and an online campaign, it supports families at one of the most formative moments in their child’s life.
We also deliver a wide-ranging series of live expert webinars and parent-friendly resources, covering topics such as managing anxiety, supporting special educational needs, navigating school transitions, and building home-school partnerships. These resources, developed in consultation with experts and rooted in lived parent experience, equip families to feel informed and empowered, no matter what challenges arise.
Our direct support of schools
Our collaboration with Asda on Cashpot for Schools is another example of unlocking support at scale. This innovative community-led funding model allowed shoppers to nominate and fund their local schools simply through everyday spending. This campaign has generated £5.78 million for schools during the past twelve months, supporting everything from basic classroom supplies to vital extracurricular programmes and pupil wellbeing initiatives. Also shortlisted for a Business Charity Award, it is already a model for community-driven philanthropy.
In April, we launched our Parent-Friendly Schools Accreditation Programme, designed to formally recognise schools that go above and beyond in fostering positive, inclusive relationships with parents. The accreditation celebrates schools that actively listen to parent voices, make engagement easy and accessible, and embed family partnership in their culture. It is a practical and inspiring tool to drive long-term change in the sector and offers a roadmap for schools wanting to strengthen their community.
Our focus on Policy & Research
Our work is grounded in evidence. Since 2023, we have conducted the UK’s largest annual parent survey: the National Parent Survey. With approaching 6,000 participants providing 130,000 bits of data to provide invaluable insights into the struggles, concerns, hopes and fears of parents. The findings are fed directly into government consultations and have already informed national debates on school funding, attendance, mental health support, SEND provision, and curriculum reform.
In each of the past two years the number of policymakers, educators, parents and researchers accessing the National Parent Survey exceeded seven thousand, and the survey featured in more than two hundred media outlets each year.Excitingly, the Times & Sunday Times are partnering with Parentkind to raise the profile even further in September 2025 and the survey will be launched at a lighthouse event featuring the Secretary of State for Education (Bridget Phillipson), the Ofsted Chief Inspector of Schools (Sir Martyn Oliver), the CEO of Mumsnet (Justine Roberts), the Children’s Commissioner (Dame Rachel De Souza), and our own Chief Executive (Jason Elsom).
In addition to the National Parent Survey, Parentkind undertakes representative polling of parents throughout the year on a variety of important topics, which increasingly find exposure in the media and policy discussion.
Parentkind provides the secretariat for the Westminster APPG for Parents and the Stormont APG for Parental Participation in Education. Two very successful parliamentary groups bringing together policymakers and a variety of stakeholders to consider the challenges faced by parents and act as a voice for them through a variety of policymakers.
Our Media Engagement
Since becoming recognised as the UK’s largest parent charity, with likely more groups and frontline volunteers than the Scouts or Girlguiding, Parentkind has gained increasing prominence in the media.Beyond the reach of the National Parent Survey and our regular polling, Parentkind receives frequent requests for quotes of reflection and input by media in relation to their journalism and from Government and non-Government entities in support of policy announcements.
Beyond this, the Parentkind community of volunteers and PTAs share local or regional media announcements of their own.Whether or not it celebrating the completion of large projects they have invested countless hours and thousands of pounds into realising, or the community event they have worked into the night to deliver for their school communities.
It will be your role to take this much further, gaining increasing exposure for the work of Parentkind, its community, and parents more broadly.
If you believe, like we do, that when parents matter, children succeed, we’d love to hear from you.
The role will involve:
· Promoting our parent polling data and work across social media platforms with eye catching content.
· Providing comment on topical issues for social media so that we are part of the conversation.
· Build the right relationships to dramatically increase the number of of media organisations seeking input and thought leadership from Parentkind.
· Build relationships with broadcast media so we get asked to appear on broadcast media more often. There’s a chance for you to be a talking head too.
· Help to draft parent polls and reports with a focus on compelling questions that will hit the front page. We need a brilliant writer, able to turn facts and figures into engaging narratives with bold headlines and strong messages that catch the eye. Boring writers need not apply…
· Draft eye catching press releases with bold headlines and a compelling narrative to promote the work we do across the charity. You’ll also place the press releases with national journalists leading to high profile coverage.
· Support the authoring of articles, op-eds and blog posts by members of the Executive Leadership Team.
· Be responsible for media monitoring, measuring our media hits, and reporting on coverage and interesting themes for the Executive Leadership.
Your mission is to massively increase our online, in print and social media presence to make us the highest profile parent charity in the UK. We don’t need you to be an education expert, we need someone to get us on the front page.
We have a huge amount of data on what parents think and we need you to get it seen. This is a great job for someone who wants to grab hold of a “comms” function and make it their own.
Parentkind is a UK wide charity, you will be expected to support our work in other parts of the UK where necessary.
For 'Person Specification' please see the job description
UK-based applications only will be considered.
Registered Charity 
21 - 50
Thank you!
This is an exciting opportunity to shape a new senior role within our organisation. The Interim Head of Research and Campaigns will lead our Research function and advocacy efforts, ensuring that evidence-based insights drive our campaigns, policy work, and public engagement.
Recently kicking off our new ‘Creating Positive Change Together’ strategy, coproduced by over 130 staff, volunteers, clients and partners, Groundswell has ambitious plans around influencing more change and amplifying voices to promote healthier lives and a better future for anyone who has experienced homelessness. This role directly aligns with these strategic plans, to refine and use innovative participatory research centring lived experience, share and amplify insight from people with experience of homelessness, and increase our campaigning activities to change systems and break down the barriers that stand in people’s way to a healthier life and more hopeful future.
This role has been created on an interim basis to assess its impact and effectiveness, with a key focus on reviewing the priorities, progression and support of our Research Team and making recommendations for the future regarding this new role. The role will sit within the wider Participation, Progression and Creating Change team.
We anticipate that some form of Head of Research & Campaigning role will continue beyond this 12-month period, and this interim position will very much shape and inform that longer term role.
Thank you!
Contract: Permanent
Hours: Full-time - 37 hours per week
Salary: £36,724.54 per annum
Remote: This role is homebased with occasional travel for staff residentials and other events.
What we do
As the national body for youth work, the NYA has a dual function. We are the professional statutory and regulatory body (PSRB) responsible for qualifications, quality standards, and safeguarding for youth work and services in England. In line with our charity mission and aims, we also champion youth work through research, advocacy, campaigns, and programmes.
We work in partnership and believe in collaborative leadership, listening to youth workers and the youth work sector so that we can understand their needs and respond to the challenges they face. We are ambitious for youth work and for young people and integrate youth voice and influence across our work
About the Role
As the National Body for Youth Work in England, we are ambitious for youth work and for young people and are determined that all young people should have the opportunity to benefit from the life-changing impact of qualified youth workers and trained volunteers.
To support our mission we are seeking enthusiastic, skilled and JNC qualified professionals to join us as Academy Tutors.
Our Academy Tutors will deliver inspiring training, develop and review resources and ensure all activities are in line with both NYA and external expectations of quality and expertise. The post will require a commitment to continuing engagement across the sector and beyond to ensure the NYA Academy’s work is rooted in the needs of young people and youth work.
The Academy Team are reflective expert trainers and facilitators. They can support the development of knowledge and skills; deliver innovative and engaging projects that benefit youth work and young people; and work with colleagues from the NYA and the wider field to ensure that youth work is promoted and protected, for the benefit of all young people.
The Academy Tutor will ensure the NYA is at the forefront of developing its products and services.
You will work alongside a committed, lively team working together to transform the lives of young people through the power of youth work.
Key responsibilities for this role will include:
- Developing and delivering training along with the development of programmes (including accredited training).
- Supporting learners and monitoring their progress through regular reviews and assessments.
- Contributing to the ongoing development and improvement of resources and processes.
- Building positive relationships with learners to promote their engagement and to achieve successful outcomes.
- Ensure all learners have a supportive and positive learning experience
- The post holder should promote the NYA’s extensive offer and maintaining its reputation in the fields of expertise.
- Ensuring the voice of young people is heard loudly across the NYA and in all aspects of our work.
- Ensure the NYA follows best safeguarding best practice.
- Ensure all operational activity and youth work content is to the highest quality, representing the position of NYA as the National Body for Youth Work in England.
- Participating in team meetings, session planning and evaluation meetings.
- Compliance with all NYA policies and procedures.
- Compliance with all safeguarding policies and health and safety requirements.
- Undertaking any identified training in line with the role including safeguarding and undergoing a DBS check.
Please refer to our Candidate Pack for more information on the role and the requirements. Please note you MUST hold a JNC qualification at level 6 or above to be considered for this role.
Why Work for NYA?
- NYA operates as a people-first organisation, prioritising the well-being and needs of its employees.
- NYA offers an exceptional flexible working approach which encourages our team to balance professional responsibilities with their personal life.
- A remote based team, spread across England, fostering inclusivity and diverse talent. Despite geographical distances between team members, NYA maintains a highly motivated and connected team through the optimisation of digital tools.
- NYA is committed to supporting the continual personal and professional development of our team and helping them achieve their ambitions.
- We provide 25 days leave plus 8 days, life assurance scheme, 5% employer pension contribution and a comprehensive Employee Assistance Programme via Spectrum.life with unlimited specialist support available to all NYA employees.
How to Apply:
Please download our applicant pack to find out more about the role and requirements
To apply, please submit the following via our online application platform by 12pm on Friday 29th August 2025:
- A detailed CV setting out your career history, with responsibilities and achievements in line with the person specification in the About You section.
- A covering letter (maximum two sides) highlighting your suitability for the role and how you meet the requirements in the About You section.
- We will request data for our EEDI monitoring purposes, providing this is optional.
Please note: the covering letter is an essential part of the application process and will be assessed as part of your full application. We use AI detector software, so cover letters or CV’s with over 30% AI generated content with be disregarded. We understand that AI tools can offer support to candidates who have learning differences, which is why we will accept applications with some AI assistance. CV’s will not be accepted without a cover letter.
Interviews to be held W/C 8th September (subject to change).
The National Youth Agency is an equal opportunities employer.
At NYA our inclusive culture means that we embrace individual differences and understand that we need a diverse team to achieve our organisations mission.
We wish to recruit candidates from all backgrounds to ensure our team reflects the rich diversity of the communities we serve. We encourage applications from anyone regardless of disability, ethnicity, heritage, gender, sexuality, religion, socio-economic background and political beliefs but we particularly welcome applications from global majority candidates and those from other minoritised ethnic groups in the UK as they are currently underrepresented in our team.
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