Individual giving manager jobs

Are you passionate about making a difference in the lives of those in need? Do you thrive in a collaborative environment where your leadership skills can shine? If so, we have the perfect opportunity for you!

St Luke’s Hospice – Caring for Harrow and Brent St Luke’s Hospice cares for people approaching the end of their life in Harrow and Brent. We aim to give the people we care for the best possible quality of life, each and every day. Supporting local people and their families is at the heart of what we do – focusing on what matters the most to them is at the centre of our care.

The care we give is free of charge, available to all, and respects the cultures, religions and beliefs in our richly diverse community. Our care is given with compassion and dignity and involves not just looking after the patient, but also includes supporting the people closest to them. 

Our local community is a vital partner in our care, kindly supporting us through their donations and fundraising alongside the dedication of over 800 incredible volunteers who freely give us their time to support the best possible end of life care for local people.

Job Purpose

We are looking for an Individual Giving Manager to oversee our Individual Giving, In Memory, Lottery and Legacy income streams, and achieve retention and growth for these key areas of fundraising, with the support of a small team.

We are seeking an experienced candidate with a great understanding and knowledge of individual giving and stewarding supporters, who shows great leadership skills and the ability to collaborate across teams to maximise opportunities to achieve organisational growth.

In return St Luke’s Hospice offer the following benefits:

26 days annual leave plus bank holidays (increases with service)

Hospice pension 3% employee contribution and 6% employer contribution

Subsidised onsite meals

Access to our 24hr employee assistance programme

Free onsite parking

Access to the NHS Blue Light Card

Work from Home Opportunities (in line with team needs)

The Individual Giving Manager will be responsible for developing and implementing strategies to increase individual giving donations (regular giving and one-off donations at relatively lower level) and philanthropic support (major gifts from ‘philanthropists’). This role will involve building relationships with donors, managing fundraising campaigns (including targeted mailouts/email-outs, social media campaigns and events), and ensuring effective stewardship of donor contributions (‘looking after’ donors, communicating the difference their donations make, keeping them engaged to inspire further donations/increased support).

The role will also oversee our event fundraising include at the London Marathon.

Key Responsibilities:

• Develop and execute individual giving and philanthropy strategies to meet fundraising targets.
• Identify, cultivate, and engage major donors and prospects.
• Manage donor relationships and ensure effective stewardship.
• Plan and coordinate fundraising events and communication campaigns.
• Oversee London Marathon runners and associated fundraising.
• Collect, analyse and use ‘data’ about prospective and current donors (individual givers and major donors) to ensure that all communications with them are tailored and targeted.
• Collaborate with the Fundraising Manager and Communications Freelancer to create compelling fundraising materials targeted to prospective and current donors (individual givers and major donors).
• Monitor and report on fundraising performance and donor engagement.
• Maintain accurate donor records and ensure compliance with data protection regulations.
• Provide regular updates and reports to senior management.

Qualifications:

• Proven experience in fundraising, donor relationship building and relationship management, or a similar role.
• Strong understanding of fundraising principles and techniques.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in using fundraising software and CRM systems.
• Strong organisational and project management skills.

The Individual Giving Campaigns Manager will lead and manage the multi-channel campaign portfolio 
within the Individual Giving function at Birmingham Women’s and Children's Hospital Charity. The Charity 
has been growing its supporter base over recent years and has an ambition to create a step change in our 
approach and significantly grow our Individual Giving donors and supporters.

This role is perfect for someone with excellent Individual Giving campaign creation & communication skills, a 
deep understanding of print and digital marketing, and robust analytical skills, able to make clear 
recommendations for campaign improvements to drive our future strategy
They will ensure that all income targets are achieved in line with the wider Fundraising Strategy and work 
closely with other Individual Giving colleagues covering ‘Acquisition & Retention’ and ‘In Memory & Legacies’ 
to deliver successful campaigns. The post holder will also support and deputise for the Head of Individual 
Giving where appropriate, to empower the Individual Giving and Legacies team to deliver over £3.5million+
per annum.

Key responsibilities include:
1. To utilise a range of existing and new channels to deliver new and existing campaigns to drive donor
acquisition, retention and upgrade, thereby maximising and growing annual income from individual 
giving campaigns covering Lotteries, Direct Marketing, Regular Giving and Legacies.

2. To design, deliver and analyse our annual multi-channel Direct Marketing portfolio covering Direct 
Mails, Eshots, Cold Mails, Social Media and digital acquisition to grow income, supporter 
engagement and data. The post holder will lead on the development of compelling campaign 
messaging, creative concepts and briefing design to ensure high-quality, engaging supporter 
communications.

3. To undertake complex analysis and evaluation of all Individual Giving campaigns, developing plans 
to continuously improve performance, response rates and ROI. To ensure effective use of campaign 
data to improve targeting, segmentation and overall campaign performance

4. To design and implement campaigns with robust and engaging supporter journeys, that build 
meaningful relationships and increase lifetime value & thereby long term sustainable income

5. To work with internal stakeholders to create inspiring Charity impact stories and campaigns that
drive public support of the 'general charity fund’ & enable long term, unrestricted income growth

6. To support the Head of Individual Giving to develop and implement the Individual Giving & Legacies 5 Year Campaign Strategy providing long term sustainable income and supporter growth, as well as 
line-manage and develop staff responsible for delivering Individual Giving & Legacies campaigns,
fostering a high-performing and collaborative team culture

7. To provide guidance, training and support to the Public Fundraising Team and wider Charity Team 
for all relevant Individual Giving and Legacy campaigns/products 

8. To build and manage key stakeholder relationships with existing third party suppliers, Data & AI 
agencies, external Raffle and Prize Draw platforms, Design Agencies, and Mailing/Fulfilment 
Houses, to maximise campaign effectiveness

9. To lead and maximise opportunities to drive new data acquisition and lead generation across all 
channels, including reviewing and optimising existing lead generation activity and developing new, 
innovative lead generation campaigns

10. To maintain an up-to-date knowledge of relevant legislation, including data protection, Gambling 
regulations, and Tax/Gift Aid, ensuring Birmingham Women’s and Children's Hospital Charity is 
compliant with all legislation and best practice

What we offer: 

• Flexible and hybrid working to support work-life balance
• Generous annual leave entitlement with additional leave for long service  
• Enhanced sick pay 
• Enhanced Maternity Pay 
• Employee Assistance Program and Lifestyle Savings
• Free flu jabs 
• Cycle to work scheme 
• Charity events throughout the year 
• Employer enhanced auto-enrolment pension scheme with 8% employer contribution 
• Ongoing commitment to education and professional development 

The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.  

Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.  

If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it. 

PLEASE NOTE: Within our organisation, this role is titled Individual Giving Campaigns Lead. This reflects our internal structure and does not change the scope or responsibilities described in this advert.

We will conduct interviews as suitable candidates apply and we're ready to hire if we find the right person before the job ad closes.