Individual giving manager jobs

Are you an experienced administrator who is passionate about animal welfare?
We’re looking for an Individual Giving Coordinator, who will play a critical part in coordinating activity and supporting leadership across our Individual Giving directorate, which includes various fundraising teams.

What does this role do?
As Individual Giving Coordinator, you’ll:

• work closely with Heads of department across Individual Giving, regularly updating to key project plans and owning the administration of the full fundraising plan for the directorate,
• play an instrumental role in the smooth running of team events, from planning for conference to taking minutes and distributing actions at meetings,
• Prepare data for use across the directorate, including preparing regular and ad-hoc reports for internal and external audiences,
• collaborate with colleagues in internal communications to ensure the work of the directorate is shared with the rest of the organisation consistently.

Interviews for this role are provisionally scheduled for week commencing 15th December 2025 and will take place on Teams.

Could this be you?
To be successful in this role, you’ll need some experience providing administrative support to a team, preferably combined with a good understanding of fundraising. You’ll have excellent time management and organisational skills, as well as strong communication skills to interact with a variety of stakeholders. You’ll need some project management skills, with experience of coordinating multiple, competing priorities and working closely with leadership to move projects forward.

About Dogs Trust
We love dogs. That’s why we do whatever we can to make sure every four-legged friend gets the love they deserve. We’ll never put a healthy dog down, so our work is focused on helping dogs in need, supporting owners every step of the walk, and creating a better world for dogs in the future. It’s what we’ve been doing since 1891 and how we’ve grown to become the UK’s leading dog charity, helping 12,000 loyal friends find their forever homes every year.

To apply for this position please click the APPLY NOW button. Our application process requires you submit a personal statement explaining your interest and suitability for the role.

Dogs are incredibly diverse, much like the humans that love them! At Dogs Trust we value diversity, and we're committed to fostering an inclusive culture. We actively encourage applications from people of all backgrounds, abilities, and cultures and believe that a diverse workforce helps us to achieve our mission. Our colleague networks give our people a voice, acting as vehicles for real and meaningful change within Dogs Trust. We truly want to see every candidate shine throughout the entire job application process, interview stages, and during their time with us. If there's anything on your mind or any adjustments you may need, don't hesitate to reach out to us. We're here to support you every step of the way.

Join Shaftesbury – Where every role adds up to a life well lived

We’re looking for a Head of Individual Giving to join our dynamic Fundraising and Communications team — a passionate group of people who want to make a difference. If you’re strategic, creative and driven, this is your opportunity to play a key role in Shaftesbury’s work.

At Shaftesbury, we’re more than a disability charity — we’re a team dedicated to helping children, young people and adults live full, flourishing lives. Guided by our values of being Open, Enabling, Inclusive and Courageous, we deliver personalised care and support that changes lives every day.

Please note this role does not qualify for visa sponsorship.

Survival International is looking for a skilled, enthusiastic Individual Giving Officer, focused on high donors, foundations and legacy givers. If you excel in relationship-building, creative planning, and meticulous organisation, this is your chance to be part of a movement making a difference for Indigenous peoples worldwide.

Focused on engaging with and inspiring individual donors, rather than submitting bids and filing reports, this role gives you the space for creativity and initiative. As part of a small but highly motivated and effective team, you will get to work with and learn from a varied and supportive group of colleagues. 

We are open to recruiting a more experienced candidate, or one earlier in their career - the salary will be set in the upper or lower half of the advertised range accordingly. For a more experienced candidate, we are also open to this being a part-time post.

For further details, please download the Job Description and the Application Form. The Application Form is downloadable via the 'How to apply' button.

Job Title: Individual Giving Manager

Responsible to: Senior Fundraising Manager

Salary: £38,000-£42,000 depending on experience       

Location: Hybrid working pattern, a minimum of 2 days in the London office and 3 days from home

Hours of work: Full time - 35 hours per week

The package also includes

· 8% employer contribution to a pension

· 25 days annual leave, plus bank holidays and additional discretionary leave during the Christmas week

· Season Ticket Loan

USPG is the Anglican mission agency that partners churches and communities worldwide

in God’s mission to enliven faith, strengthen relationships, unlock potential and champion

justice. You can find out more about our work by visiting our website.

The Job

USPG are looking for an experienced fundraising and marketing professional to take ownership of our individual giving strategy and deliver it to achieve our objectives. The Individual Giving Manager will develop, market and evaluate fundraising appeals, products and campaigns to individual supporters and churches in order to grow our supporter base and voluntary income. Focusing on recruiting, retaining and developing relationships with all donors using direct mail, email and digital engagement, the Individual Giving Manager will develop an engaging stewardship journey for our supporters.

You

You are a confident, creative and talented fundraiser with experience of delivering successful marketing or fundraising campaigns and appeals. The ideal candidate will have experience in fundraising, project management and line management. They will be comfortable working in a fast-paced environment, with a flexible, can-do attitude. The role holder will have a passion for delivering an excellent supporter experience, enjoy working in close collaboration with colleagues and managing a varied workload to tight deadlines. 

How to apply

Please visit our website or see attachments to this post.

About us:
At St George's Hospital Charity, we're dedicated to making a difference in our hospitals and the communities we serve. Everything we do is framed by a commitment to improve the support we can provide to patients, staff and visitors who use our hospitals in the local communities across Southwest London, Surrey and Sussex. Every year, we transform hospital spaces, provide life-saving equipment, champion pioneering research and fund projects that support our NHS staff to perform at their best. We're looking for an ambitious fundraising professional to join our team and be part of the next stage in our charity's development. 

About the role:

We're looking for an Individual Giving Manager who will lead the charity’s individual giving programme during an exciting period of growth. You will deliver key activities aimed at building our profile, donor base and unrestricted income in line with our strategic objectives. This will be achieved through the delivery and strategic development of warm and cold cash acquisition, a face-to-face regular giving programme, effective retention strategies and initiatives that will build our contactable base of supporters. This role will also be responsible for the development of our gifts in wills programme, including creating marketing campaigns and materials to grow gifts in wills income. The role is involved in both strategic planning and implementation.

This role is a unique opportunity to double income from individual giving and be an integral member of a hardworking, friendly and passionate team. It would be suitable for someone looking to take the next step in their fundraising career with experience across a range of individual giving income streams, preferably including cash appeals, regular giving, face-to-face and lottery, with proven success in contributing to income growth across a diverse portfolio.  You will see firsthand the difference you make every day to 10,000 hardworking NHS staff and 1million + patients accessing St George’s NHS Trust.

Our staff benefits:

• Pension: contribute 3% of your pre-tax monthly salary and we add an additional 6% to your contribution
• Wellness days: you are entitled to two paid wellness days to focus on your wellbeing.
• Training and development: One-day (pro rata) per month to focus on your personal training and development
• Annual Leave: Enjoy 25 days holiday/year plus 8 bank holidays. This increases by one day per year, up to a maximum of an additional five days. This is on a pro rata basis.
• Enhanced maternity pay: Qualifying employees are eligible for enhanced maternity pay, calculated based on their current salary, after completing 52 weeks of employment.
• Extended time off: Employees with at least two years’ service can take between 4 to 6 weeks off unpaid for activities such as travelling, studying, pursuing hobbies or caring for an independent.
• Shared parental leave: This lets parents share up to 50 weeks of leave and 37 weeks of pay after the birth or adoption of a child.
• Season ticket loan: spread the cost of your commute with our season ticket loan.
• Employee Assistance Programme: Our health assured EAP offers confidential support and advice on a range of personal and professional areas including mental health, financial concerns and wellbeing.
• Blue Light Card: enjoy discounts both online and in store across various outlets

Interviews will take place on a rolling basis, so applicants are encouraged to submit their application before the closing date

Wallace & Gromit’s Grand Appeal is seeking a talented individual to fill a brand-new role in our fundraising team: Individual Giving Assistant.

This role is a fantastic opportunity for an individual with great attention to detail to start or further their fundraising career in a fast-paced, ambitious and creative charity by bringing their skill and passion for people to a role that makes a real difference every day. 

• You'll play a vital part in the smooth running of our Individual Giving and supporter care operations, helping manage donations, lotteries, raffles, legacies and in-memory giving.
• You’ll help deliver our ambitious fundraising programme and inspire more people than ever to support our work, while delivering exceptional support to our incredible community of fundraisers and donors.
• You’ll keep our donor database accurate and compliant.
• You’ll help make sure our fundraising runs efficiently across the charity.

Above all, you’ll help ensure every supporter and donor feels part of something extraordinary.

We’re looking for an Individual Giving Manager to lead the way in delivering our individual giving and community group strategy. In this pivotal role, you’ll be responsible for growing the volume and value of support from individual donors and community groups. You’ll design and implement creative acquisition campaigns to attract new supporters and develop retention strategies that keep them engaged for the long term.

Working across multiple channels - digital, events, and community initiatives - you’ll craft compelling donor journeys, analyse performance, and identify opportunities to maximise impact.

Your work will directly contribute to sustaining and expanding our mission, making this an exciting and rewarding opportunity for someone who thrives on results and innovation. If you’re a strategic thinker with a passion for fundraising and relationship-building, we’d love to hear from you!

Apply today and help us make a difference.

Key Tasks and Responsibilities:

Strategy & Planning

• Develop and implement an annual tactical plan for individual giving, aligned with organisational fundraising goals.
• Set and monitor KPIs to evaluate campaign performance and donor engagement.
• Contribute to the planning and execution of appeal campaigns.

Fundraising & Donor Engagement & Stewardship

• Lead on individual giving activities, including:
  • Regular giving
  • Appeals (digital and direct mail)
  • Payroll giving
  • Community fundraising groups
• Design and deliver compelling donor journeys to improve retention and lifetime value.
• Investigate new acquisition and retention channels informed by audience insights and current sector trends.
• Maximise Gift Aid opportunities.
• Boost donor lifetime value through strong donor journeys and stewardship practices.
• Collaborate with the communications team to create engaging content and materials.

Data & Reporting

• Maintain precise records, segment data, and produce income and KPI reports using the charity (Raiser’s Edge) database to support the successful management of all individual giving activities.
• Produce regular reports and insights to inform strategy and decision-making.
• Ensure compliance with fundraising regulations and data protection laws.

Collaboration & Representation

• Work closely with the wider fundraising team and the communications, operations, and finance departments.
• Act as an ambassador for Kids Operating Room, building awareness and fostering strong relationships with supporters.

Person Specification:

Knowledge and Skills

• Proven experience in individual giving or direct/email marketing within a charity setting.
• Strong understanding of donor acquisition and retention strategies.
• Excellent communication and storytelling skills.
• Expertise in CRM systems (preferably Raiser’s Edge).
• An analytical mindset with the ability to interpret data and trends.
• Knowledge of digital fundraising tools and platforms.

Personal Qualities

• Relationship Builder
• Strategic Thinker
• Organised
• Creative
• Innovative
• Results-Oriented
• Motivated
• Excellent Communicator
• Persuasive
• Analytical and Data-Driven
• Collaborative Team Player
• Resilient and Adaptable
• Passionate About the Cause
• Genuine commitment to the organisation’s mission and values.

Galop, the UK’s leading LGBTQ+ anti-abuse charity, is looking for a passionate and experienced Individual Giving Manager to join their growing team.

This is a unique opportunity to take ownership of a developing Individual Giving programme and shape its future during a pivotal moment for Galop. The charity works at the forefront of supporting LGBTQ+ people who have experienced abuse and violence, including domestic abuse, hate crime, and so-called “conversion practices.” Their work is community-led, trauma-informed, and deeply impactful.

About the Role

Location: Hybrid – London office with flexibility for majority remote working
Salary: £40,000 - £43,000 (including Inner London Weighting)
Contract: Permanent, full-time (35 hours per week)
Application deadline: Monday 1st December

The Individual Giving programme is in its early stages, having launched in October 2023. Some initial foundation-building and activity has been completed, and Galop is now seeking an Individual Giving Manager to develop and grow this function into a key fundraising stream.

This role is ideal for an ambitious fundraiser ready to build a programme from the ground up and motivated by the opportunity to deliver meaningful change for LGBTQ+ communities.

The successful candidate will bring proven experience in Individual Giving and be ready to take the lead on a growing programme. You’ll also have:

• Experience developing and delivering successful Individual Giving strategies.

• Strong knowledge of digital fundraising and supporter journeys.

• Excellent communication and storytelling skills.

• Experience using fundraising databases (Salesforce preferred).

• Understanding of and commitment to LGBTQ+ rights and equity.

• A self-starter mindset and the resilience to thrive in a mission-driven environment.

There is currently no line management responsibility. The role sits within a small, supportive Fundraising and Communications team of three.

Interview Process

The selection process will include a two-stage interview, featuring a panel discussion and a task-based assessment.

Applications are being reviewed on a rolling basis, and the vacancy may close early if sufficient suitable applications are received — early application is strongly encouraged.

How to Apply

To apply, please submit your CV and a short covering statement outlining your interest in the role and your relevant experience.

For a full job description and details on how to apply, please contact Hannah at Harris Hill

As a certified B Corp™ and leading charity recruitment agency, Harris Hill is committed to equitable and inclusive recruitment practices. Applications from all sections of the community are actively welcomed, regardless of age, disability, gender, race, religion, sexuality, or other protected characteristics.

We are looking for an Individual Giving Manager to lead the individual giving programme and deliver key activities aimed at building the charitys profile, donor base and unrestricted income.

This post would be suitable for someone looking to take the next step in their fundraising career with experience across a range of
individual giving income streams, preferably including cash appeals, regular giving, face-to-face and lottery.

This is a hybrid role with 3 days a week in the South West London office.

The charity
A collaborative, welcoming health charity, dedicated to supporting those in need of care and their families. You would be joining a passionate organisation with a tight knit and supportive working culture, who work on site with their beneficiaries and offer compettive staff benefits.

The Role
Lead the delivery of the annual multi-channel Christmas appeal, ensuring targets are met and implementing strategies to grow income each year.

Oversee retention activity and donor stewardship to ensure an excellent standard of supporter care across IG income streams.

Establish automated digital donor journeys across IG and refine these to improve conversion and repeat giving.

Lead on the production of legacy marketing campaigns and materials.

Staff Management - Carry out all line management duties in line with organisational policy and procedure

The Candidate
An excellent understanding of direct and digital marketing principles, strategies and best practices, including the delivery of effective donor or customer journeys.

Experience leading individuals and/or teams, motivating them to achieve goals and perform at their best.

Demonstrable experience of delivering a successful multi-channel marketing campaign.

Experience setting and managing fundraising income and expenditure budgets.

IMPORTANT NOTE

Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful, but we positively encourage you to apply for any other positions that you may see in the future.

We apologise that we cannot contact everybody in person but thank you in advance for your interest.

Third Solutions encourages applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003.

Salary: £42,000 per annum
Contract: Permanent, Full-time
Location: Hybrid – 3 days per week in the office
Closing date: Rolling
Benefits: 25 days annual leave (plus bank holidays), enhanced pension, wellness days, training and development opportunities, season ticket loan, Employee Assistance Programme, and more.

We are delighted to be working with an inspiring healthcare charity to recruit an Individual Giving Manager, a pivotal role during an exciting period of growth. This charity supports thousands of NHS staff and over a million patients every year, funding vital projects, equipment, and wellbeing initiatives that make a real difference to patient care and staff experience across a major hospital trust.

As Individual Giving Manager, you will lead the charity’s individual giving programme, developing and delivering strategies to increase donor acquisition and retention, grow sustainable income streams, and build strong supporter relationships. This includes managing cash appeals, regular giving (including face-to-face), lottery products, and legacy marketing campaigns. You will also play a key role in shaping the charity’s gifts in wills programme and implementing innovative digital donor journeys.

To succeed in this role, you will need:
Experience across a range of individual giving income streams (cash appeals, regular giving, face-to-face, lottery).

• Proven success in delivering multi-channel campaigns and driving income growth.
• Strong understanding of direct and digital marketing principles.
• Excellent communication and relationship-building skills.
• Ability to manage budgets, analyse performance, and use insights to inform strategy.
• Leadership experience with the ability to motivate and manage staff.

To apply or for an informal discussion, please contact Ashby Jenkins Recruitment and ask to speak to Emma.

We are committed to equity, diversity, and inclusion and welcome applications from all backgrounds.

Job reference 2758EI

Role

Working within the Individual Giving team, you’ll have a varied role managing and supporting the delivery of supporter-centric fundraising appeals which will recruit, retain and/or develop supporters across the cause-led, gaming, in memory and legacy programmes. These appeals will include utilising online and offline channels such as direct mail, organic and paid social advertising, email, private sites, SMS and telemarketing.

This role would suit someone with some experience of marketing or fundraising or who would like to expand their experience of Individual Giving.

What we’re looking for

• Direct marketing or related experience, including planning, delivering and evaluating campaigns.
•  Knowledge of direct marketing methods to recruit, retain and grow supporters.
• Ability to write engaging, emotive copy for varied channels and audiences.
• Experience managing suppliers and working with supporter databases, including audience segmentation.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Ability to work quickly, accurately and independently, using initiative.
• Skilled at building collaborative relationships internally and externally.
• Fast learner with strong prioritisation and evaluation skills.

What we offer

• Hybrid working between home and our Head Office in Holborn (3 days a week in the office)
• Flexible working around our core hours of 10am to 4pm
• 25 days annual leave rising with length of service
• Closure at Christmas (additional 3 days)
• Training, support and development opportunities
• Access to the Charlie HR discount scheme and other discounts opportunities
• Range of wellbeing initiatives including access to an employee assistance programme (WeCare) designed to save money and improve your physical, financial and mental health and wellbeing and free eye tests and contribution towards any glasses required for work purposes

Crisis is the national charity for people experiencing homelessness. We have embarked on our 10-year strategy for ending homelessness. We know it is not inevitable. We know together we can end it.

Location: Based in London E1, with the team meeting minimum twice per month to collaborate in person. Flexible working options available in line with Crisis’ Hybrid Working Policy.

About the role

We’re transforming how we connect people with our mission to end homelessness — building a more integrated, insight-led approach to brand and supporter engagement. With a bold new directorate strategy and refreshed team structure, Individual Giving sits at the heart of our plans to grow sustainable income and inspire lasting support.

The Individual Giving team plays a central role in delivering our ambitions: maximising the power of our sector-leading Christmas appeal while driving year-round growth across our “Fab Three” income priorities — Regular Giving, Mid Value and Legacies.

This role offers an exciting opportunity to shape the future supporter experience at Crisis — creating powerful, emotionally resonant campaigns that connect people to our mission and inspire them to help end homelessness for good.

About you

You will play a vital role in Crisis’s flagship Christmas appeal — and turn that momentum into year-round supporter growth.

We’re looking for an ambitious fundraiser to support in Crisis’s sector-leading Christmas appeal — one of the biggest and most recognised in the UK charity sector — and to build on that success by driving sustained, year-round growth in our supporter base.

You will work across integrated multi-channel acquisition campaigns, including DRTV, digital, print and direct mail, and new face-to-face fundraising trials to help us identify scalable routes to reach new audiences. With a clear focus on data, insight and test-and-learn, you’ll capture the power of Christmas to recruit and inspire supporters who want to stay with Crisis

Please see the full Job Pack linked below, for a full list of requirements for this role. We realise that long lists of criteria can be daunting, and you may not want to apply for a role unless you feel 100% qualified. However, if you feel you have relevant examples to answer the screening questions, we encourage you to apply.

We believe diversity is a strength, and our aim is to make sure that Crisis truly reflects the communities we serve. We are actively working towards our organisation being a place where everyone can thrive and make their best contribution to our mission of ending homelessness for good. We know that the more perspectives, voices, and experiences we can bring to this work, the better. We particularly welcome applications from people who have lived experience of homelessness, and people from all marginalised groups, communities, and backgrounds.

Working at Crisis

Our values, Bold, Impactful, Collaborative and Equitable, are at the heart of everything we do as we continue in our mission to end homelessness.

Our staff, members and volunteers are vital to getting the right government policies in place, providing breakthrough services, and building a supportive community. We’ll lead by example to nurture a positive and ambitious workplace guided by ending homelessness.

As a member of the team, you will have access to a wide range of employee benefits including:

• A competitive salary. Please note our salaries are fixed to counter inequity and we do not negotiate at offer stage
• Interest free loans for travel season ticket, cycle to work, and deposit to secure a tenancy
• Pension scheme with an employer contribution of 8.5%
• 28 days’ annual leave (pro rata) which increases with service to 31 days and the option to purchase up to 10 additional days leave
• Enhanced maternity, paternity, shared parental, and adoption pay
• Flexible working around the core hours 10am-4pm
• Wellbeing Leave to be used flexibly
• And more! (Full list of benefits available on website)

Alongside our excellent staff benefits, we will support your ongoing development to build your skills, experience, and career.

When you join us, you will have the opportunity to join our staff diversity networks, which aim to champion issues across the organisation, enable staff to be their authentic and best selves and contribute to making Crisis a truly diverse organisation.

How do I apply?

Please click on the 'Apply for Job' button below. Our shortlisting process is anonymised as part of our commitment to equality, diversity, and inclusion. We do not ask for CVs, instead we ask you complete the work history section and answer the screening questions for us to be able to assess you fairly and objectively. At least two members of staff score all applications.

Closing date: Monday 1 December 2025 at 23:59

Interview date and location: Wednesday 10 and Thursday 11 December 2025 via Microsoft Teams

AI in Job Applications

We understand some candidates use AI tools when applying. Whilst we welcome the use of technology to support clear communication and structure, we want to learn more about you, so please ensure that your application reflects your own skills, knowledge and experiences

Accessibility

We want our recruitment process to be as accessible as possible. If you need us to make an adjustment or provide additional support as you apply for a role, please email our Talent Acquisition team to discuss how we can help.

Registered Charity Numbers: E&W1082947, SC040094

​Are you an experienced and passionate fundraising professional ready to lead a busy team and make a meaningful impact?​

We’re looking for an Individual Giving Fundraising Manager to take the lead in delivering a varied and ambitious individual giving programme that generates both immediate and long-term income for our hospice. With new strategic investment backing our fundraising growth, this is an exciting time to join us and make a real difference.

​

In this role, you will oversee key income streams including committed giving, appeals, in-memory giving, legacy marketing and our Mid-Value Donor programme.

You'll be responsible for acquiring new supporters testing digital methods, nurturing existing relationships and developing insight-led donor journeys that maximise lifetime value while ensuring every supporter feels valued and connected to our cause. You’ll contribute to the development of operational plans, income targets and annual budgets.

​

About You:

You’ll be a strategic thinker with a strong track record in individual giving, campaign management and team leadership. You’re driven by results but equally committed to delivering exceptional supporter care. You thrive in a collaborative environment and are confident managing multiple income streams with creativity and insight.

​

If you're ready to lead a passionate team and play a key role in the future of our hospice's fundraising success, we’d love to hear from you.

​

Please note, the successful candidate will be an essential car user, therefore candidates must have a full driving licence and access to a vehicle.

​

This post is offered on a full time basis, working 37.5 hours per week, our core working hours are 8.30am - 5pm. Part-time hours will be considered for the successful candidate. We also offer home working opportunities at St Catherine's, however, onsite attendance is expected.

​

When you join St Catherine’s, you’ll be joining a supportive team all working towards a big ambition: that will be here for you through the joyful memories, final goodbyes and moments after. If that sounds like something you’d find fulfilling, please apply today.

​

Employees at St Catherine’s Hospice can enjoy a variety of benefits including:​

• 25 days holiday, increasing with length of service to 30 days + public holidays
• Option to buy or sell up to 1 week of annual leave
• Day off for volunteering
• Day off for moving house
• Blue Light Card
• Cycle to work scheme
• Eye test vouchers
• Generous Pension – Up to 9% employer contributions or honour of NHS pension
• Enhanced maternity/adoption pay
• Life Assurance – 4x basic salary
• Pay enhancement of unsocial hours
• Flu Jabs
• Counselling Offering
• Discounted Gym
• Schwartz rounds
• Wellbeing Supervision (aka clinical supervision)
• Career pathway and progression

​

We are located in Grace Holland Avenue, Pease Pottage, Crawley, West Sussex RH11 9SL.​

​

If you're ready to lead a passionate team and play a key role in the future of our hospice's fundraising success, we’d love to hear from you!​

​

If you require any additional information or would like to discuss this role further, please visit our website.

Location: Reading, Hybrid 
Hours: 37 per week 
Salary: £31,349 per annum
Contract Type: Permanent
Campaign Closes: 28th November 2025
First Stage Interviews: 2nd & 3rd December 2025
Second Stage Interviews: 9th December 2025

Make-A-Wish UK is looking for a proactive and organised Individual Giving Officer to help deliver impactful fundraising campaigns that support our mission to grant life-changing wishes to children with critical illnesses.

Essential Criteria

• Experience of planning and delivering direct marketing or fundraising campaigns across a range of channels, such as face-to-face, telefundraising, direct mail, email and paid digital.
• Experience managing day-to-day campaign coordination tasks, including developing creative or data briefs, working with suppliers, tracking campaign schedules and reviewing copy or assets.
• Confidence working with external partners and suppliers, such as telefundraising and face-to-face agencies, printers, media buyers or creative agencies.
• Ability to work with internal teams such as data, digital and supporter care to ensure smooth delivery and strong supporter journeys.
• Understanding of the end-to-end campaign process, including briefing, delivery, analysis and reporting.
• Knowledge of supporter stewardship and the principles of delivering a strong donor experience across multiple channels.
• Good working knowledge of campaign reporting, including response rates, CPA, ROI and retention metrics.
• Experience using Microsoft Office, particularly Excel, Word and Outlook, with confidence handling spreadsheets and basic campaign reporting.
• Understanding of relevant regulatory and compliance requirements in fundraising, including GDPR, the Fundraising Code of Practice and Gambling Commission guidance.

Core Purpose
The Individual Giving Officer plays a key role in delivering Make-A-Wish UK’s Individual Giving and Legacy fundraising activity. Reporting to the Individual Giving Manager – Committed Giving, the post holder will lead on the development and day-to-day delivery of specific campaigns and projects across Regular Giving, Lottery and Payroll Giving. They will also provide support for activity across cash appeals, legacy and in-memory fundraising, working collaboratively with Senior Officers across the wider team.

The Individual Giving Officer will have responsibility for coordinating and delivering individual giving campaigns, managing day-to-day supplier and stakeholder relationships, supporting the development of supporter journeys, and contributing to income growth through effective campaign management. The post holder is expected to plan, deliver and evaluate their own campaigns with guidance and oversight from the Individual Giving Manager and Senior Officers where required.

We have secured a significant level of long-term investment from the Board to substantially grow the Individual Giving programme, drive sustainable income growth and grow our supporter base. This Officer role will play a vital role in supporting the successful delivery of this programme.

Key Responsibilities:
Campaign planning, delivery and evaluation

• Deliver planned Individual Giving activity across Regular Giving, Lottery and Payroll Giving products, coordinating the end-to-end delivery of assigned campaigns across multiple channels including face-to-face, telefundraising, direct mail, email and paid digital.
• Support the delivery of single gift, in memory and legacy activity under the guidance of  the Senior Individual Giving Officer.
• Develop campaign briefs for creative, data, digital and telefundraising teams, ensuring clear objectives, timelines and deliverables.
• Liaise with agencies, printers, media buyers, the internal Telefundraising team, face-to-face fundraising partners, Supporter Care Team, and other suppliers to ensure high-quality and timely campaign delivery.
• Manage day-to-day campaign tasks, ensuring activity is delivered on time, within agreed budgets as set by the Manager and Lead, and adheres to brand and quality standards.
• Contribute to the development of new creative and messaging across channels, applying a test and learn approach to improve response and retention.
• Support the development of paid digital advertising, social and email activity to complement offline campaigns.
• Collate and analyse campaign performance results with the data team, producing wrap up reports, insights and recommendations for future optimisation.
• Maintain accurate and up to date campaign documentation including timelines, data briefs, costs and approvals.

Supporter journeys and stewardship

• Support the development and delivery of supporter journeys that welcome, thank, upgrade, retain and reactivate donors recruited via all channels, including face-to-face, telefundraising, digital and direct mail.
• Coordinate delivery of multi channel communications (email, SMS, print, social) aligned to key supporter touchpoints.
• Work with the Supporter Care and Digital and Tech teams to ensure consistent messaging and experience across channels.
• Maintain journey documentation and ensure updates are applied consistently across face-to-face, telefundraising and digital-led supporters.
• Contribute to the creation and review of fundraising scripts, digital content and creative materials used across channels.

Monitoring and reporting

• Monitor live campaign performance across all channels, including face-to-face and telefundraising volumes, digital engagement and direct mail response, reporting key metrics such as CPA, ROI and retention.
• Support the setup and maintenance of campaign tracking dashboards with the data team, ensuring accurate and timely reporting.
• Identify trends and areas for improvement across channels, using data and insight to inform decisions and campaign optimisation.
• Assist with the implementation of testing across channels (e.g. creative, audience, channel mix) and ensure results are documented and shared.

Collaboration and communication

• Build strong relationships with internal teams including data, digital, supporter care, creative and finance to ensure joined up campaign delivery.
• Work closely with the internal telefundraising team to coordinate campaign activity, provide scripts and FAQs, and align messaging and supporter journeys.
• Support ongoing communication with face-to-face agencies and other suppliers, ensuring clarity on deliverables and performance expectations.
• Participate in campaign meetings, supplier reviews and debriefs, sharing performance insights and key learnings.
• Provide timely updates to the Individual Giving Manager on campaign progress, risks and opportunities across all channels.

Compliance and quality assurance

• Ensure all campaign activity complies with relevant regulation and best practice, including the Fundraising Code of Practice, Gambling Commission and GDPR.
• Support quality monitoring across all channels, including face-to-face and telefundraising (e.g. mystery shopping, call listening, script reviews) as well as proofing of direct mail, digital and email materials.
• Coordinate internal review and approval processes for multi channel creative and supplier materials.
• Monitor supporter feedback, complaints or queries from any channel, working with the Supporter Care team to resolve them appropriately and capture insights for future planning.