Insight manager jobs in Birmingham, west midlands
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About Overcoming MS:
Every five minutes, someone, somewhere in the world is diagnosed with multiple sclerosis (MS). For many, those words are followed by fear, uncertainty and unanswered questions. Too often, people leave appointments without knowing how nutrition, exercise, stress management and other evidence-based lifestyle changes can play an important role alongside medical treatment.
Overcoming MS is the leading global charity dedicated to helping everyone with MS live well. We turn the best available evidence into practical support people can use every day. Together with our global community and healthcare professionals, we're working to make healthy lifestyle support part of everyday MS care.
Job summary:
As Overcoming MS enters its next phase of growth, data, digital insight and audience understanding will play an increasingly important role in helping the charity deliver its strategy and maximise its impact.
The Data & Insights Manager will lead the organisation's approach to data, audience insight and digital performance, ensuring that information is transformed into meaningful insight that supports better decision-making, improves supporter engagement and strengthens organisational effectiveness.
Working across Communications, Fundraising and Services, the postholder will oversee website performance, audience segmentation, reporting, data governance and organisational insight. They will champion a data-informed culture while ensuring colleagues have access to high-quality data, clear reporting and practical recommendations to improve performance.
The role combines operational delivery with continuous improvement and strategic development. Technical CRM development will be delivered through external specialist partners, allowing the postholder to focus on organisational insight, audience development and digital optimisation.
Key Responsibilities
1. Reporting, Insights & Decision Support
- Provide meaningful analysis and insight that enables evidence-based decision-making across the organisation.
- Produce organisational dashboards and KPI reporting.
- Develop Power BI reports and visualisations for the Leadership Team and Board.
- Produce campaign evaluation and performance reports.
- Identify trends in supporter behaviour and organisational performance.
- Analyse campaign effectiveness and recommend improvements.
- Develop predictive and trend reporting where appropriate.
- Support strategic planning through data-driven insight.
2. Audience & Supporter Development
- Develop a deeper understanding of audiences to improve engagement, retention and organisational impact.
- Support campaign segmentation and targeting selections for fundraising, communications and service delivery.
- Maintain audience reporting and engagement analysis.
- Develop audience segmentation models and map supporter and service-user journeys.
- Analyse behavioural trends across different audiences.
- Identify opportunities to improve acquisition, retention and engagement.
3. Data Governance & Continuous Improvement
- Ensure the charity maintains high standards of data quality, governance and operational efficiency.
- Support GDPR compliance and data governance processes.
- Monitor data integrity across organisational systems.
- Improve data governance frameworks and organisational standards.
- Identify opportunities to automate manual processes.Support the development of scalable systems and processes.
4. Data Capability & Organisational Development
- Champion the effective use of data across the organisation and build organisational confidence in data-driven decision-making.
- Train and support colleagues in the effective use of data and reporting tools.
- Develop user guidance and documentation and promote consistent reporting standards.
- Lead cross-organisational data improvement projects.
- Increase organisational confidence in using insight to inform decisions.
- Build strong relationships with teams to understand emerging information needs.
5. Website Performance & CMS Management
- Lead the ongoing management and optimisation of the charity's website, ensuring it delivers an excellent user experience and supports organisational objectives.
- Monitor website health, accessibility and technical performance.
- Work with external website developers to resolve issues and implement improvements.
- Analyse user journeys and identify opportunities to improve engagement.
- Ensure accessibility standards continue to improve across the website.
- Develop recommendations to improve digital performance and user experience.
Person Specification
Essential
Experience
- Experience producing dashboards, KPI reporting and organisational insight.
- Strong analytical skills with experience using Power BI and advanced Excel.
- Experience developing audience insights and segmentation.
- Experience interpreting website analytics and digital performance metrics.
- Experience improving organisational reporting and decision-making.
- Experience working with CRM systems (Microsoft Dynamics desirable) and managing data effectively.
- Experience working with multiple stakeholders to translate business needs into actionable insight.
- Experience delivering continuous improvement projects.
Knowledge
- Strong understanding of data governance and GDPR.
- Understanding of website analytics, digital marketing metrics and conversion tracking.
- Knowledge of audience segmentation and customer journeys.
- Understanding of reporting methodologies and performance measurement.
- Knowledge of accessibility principles and digital best practice.
Skills
- Excellent analytical and problem-solving skills.
- Ability to interpret complex data and communicate clear recommendations.
- Strong stakeholder management and influencing skills.
- Excellent written and presentation skills.
- Ability to manage multiple priorities simultaneously.
- Strong attention to detail while maintaining strategic perspective.
Desirable
- Experience with Microsoft Dynamics.
- Experience using Google Analytics 4.
- Experience using Power BI.
- Experience working with charities.
- Experience supporting website redevelopment or digital optimisation projects.
- Understanding of Power Automate or workflow automation (from a business process perspective rather than technical development).
This job description outlines the main responsibilities of the role but is not intended to be an exhaustive list. Duties may evolve over time, and the post-holder may be required to undertake other reasonable tasks consistent with the level of the role.
What can we offer you?
Our staff benefits include:
- 28 days annual leave (FTE - pro rata for part-time) plus a day off for your birthday and bank holidays.
- Flexible working.
- Remote working.
- 5% Pension.
- Employee Assistance Programme.
How to apply
Please send your CV and a covering letter by clicking on the 'apply now' button.
Application timeline:
- Deadline for applications: 16th August at 4pm.
- Shortlisting: 17th August.
- First round interview: 20th and 21st August.
- Second round interview: TBC.
Please respond ASAP, as we will start screening candidates as soon as we receive applications.
Our Commitment to Equity, Diversity and Inclusion
We want Overcoming MS to be a welcoming, inclusive and supportive place to work, where people feel valued and able to thrive. We actively encourage applications from people of all backgrounds, experiences and communities, particularly those currently underrepresented in the charity sector.
We know that people sometimes hesitate to apply unless they meet every requirement listed. If this role feels like a good fit for you, we’d still encourage you to apply.
If you need reasonable adjustments or information in a different format during the recruitment process, please contact us.
Registered Charity
11 - 20
We're here for everyone with MS who wants to take control of their health and wellbeing.
The client requests no contact from agencies or media sales.
Thank you!
Are you passionate about using research and insight to help organisations make better decisions and create greater impact? Join Shelter as our Audience Research and Insight Manager and play a key role in helping us better understand the people we support, engage and influence.
About the role
The role of Audience Research and Insight Manager is a vital role, working with teams across Shelter to develop valuable insights into our key and varied audiences, ensuring user needs are valued along with the needs of the organisation, and our work is underpinned by actionable insight. Our audiences include donors (regular givers, occasional donors, eventers, community fundraisers), retail audiences (online and high street shoppers and donors), campaigners, service users, volunteers and elite audiences (journalists, politicians, policy makers, housing professionals) and corporate partners.
Role specifics
We’re looking for someone who can lead and develop audience research and insight that helps Shelter better understand, engage and support the people we work with. You’ll manage a team of User Researchers, champion user-centred and inclusive research practices, and bring together evidence from research, analytics and audience data to generate clear, actionable insights. Working collaboratively across the organisation, you’ll help teams make informed decisions about audiences, messaging and channels, while promoting an insight-led culture, monitoring external trends and ensuring research continues to shape Shelter’s strategy and impact.
Apply to be part of our team and be the change you want to see in society.
Benefits
We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.
We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based only on your merit.
About the team
This role sits in the 7-person Strategic Evaluation and Insight team which sits in the Digital and Audience Engagement sub directorate, within the Campaigns, Policy and Communications (CPC) department.
The team is a keystone in shaping and delivering the work of Shelter bringing together Strategic Monitoring, Evaluation and Learning, Audience insight and User Research.
About Shelter
Home is a human right. It’s our foundation and where we thrive. Yet everyday millions of people are being devastated by the housing emergency.
We exist to defend the right to a safe home. Because home is everything.
We need ambitious, passionate people to join us. This is your chance to play a part in the fundamental change we are striving to achieve.
Our enemy is the social injustice at the core of the escalating housing emergency. To win this fight, we must be representative of the people we are here to help and those who support our movement. In all our people decisions, we take pride in being inclusive, equitable and transparent. We are committed to combating racism both within and outside Shelter. We welcome you on our journey to becoming truly anti-racist.
Safeguarding statement
Safeguarding is everyone's business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.
Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.
The client requests no contact from agencies or media sales.
Thank you!
Supporter Data & Insight Manager
Location: Remote with monthly travel to Horsham, West Sussex
Salary: £43K per annum
Contract: Permanent, Full-time (35 hours per week)
Join Born Free as their new Supporter Data & Insight Manager and play a pivotal role in helping one of the world's leading wildlife charities make evidence-led fundraising decisions that maximise income, strengthen supporter relationships and ultimately help protect wild animals across the globe.
About Born Free
Born Free is a leading international wildlife charity dedicated to protecting wild animals and ensuring they are treated with compassion and respect. Through conservation, rescuing wild animals from appalling captive conditions, education and campaigning, the charity works around the world to keep wild animals in the wild, protect threatened species and inspire positive action for wildlife.
As fundraising continues to grow, Born Free is investing in its data and insight capability to ensure supporter information drives better decision-making and fundraising performance.
The role
Reporting to the Head of Public Fundraising, you will lead the development and optimisation of Born Free's fundraising CRM, ensuring supporter data is accurate, accessible and used effectively across the organisation.
You will deliver reporting, dashboards and insight that inform fundraising strategy, improve supporter engagement and maximise income, while championing data quality, governance and continuous improvement. Working closely with colleagues across the organisation, you'll provide expert support on Raiser's Edge NXT and help embed an evidence-led approach to fundraising.
Key responsibilities
· Lead the ongoing development and optimisation of Raiser's Edge NXT, ensuring it meets the needs of the Fundraising team.
· Develop reporting, dashboards and insight to support fundraising strategy and evidence-based decision-making.
· Analyse supporter behaviour and campaign performance to identify opportunities to improve acquisition, retention and lifetime value.
· Deliver audience segmentation and campaign selections to maximise fundraising effectiveness.
· Champion high standards of data quality, governance and GDPR compliance.
· Oversee data imports, exports, cleansing, Gift Aid and Direct Debit processing.
· Build strong relationships across the organisation and with external suppliers to maximise the value of supporter data and drive continuous improvement.
About you
You are an experienced fundraising data professional with a passion for using insight to improve fundraising performance and supporter engagement. Comfortable balancing strategic thinking with hands-on delivery, you can turn complex data into clear, actionable insight and build strong relationships across an organisation.
You will have:
· Significant experience managing a fundraising CRM, ideally Raiser's Edge NXT.
· Experience producing reporting, analysis and insight to inform fundraising strategy.
· Strong knowledge of fundraising data management, GDPR and data governance.
· Advanced Excel skills and experience working with large datasets.
· Excellent analytical, communication and stakeholder management skills.
· A collaborative approach and a commitment to continuous improvement.
· Experience of ImportOmatic, Power BI, FastStats, Engaging Networks or similar tools would be advantageous.
How to apply - Full candidate pack attached to this advert. If you have any queries please contact:
Faye Marshall or Giuseppe Di Maria at Harris Hill via the apply button or the Harris Hill website.
Closing date: 9am, Monday 3rd August 2026
First Interview: 12th/13th August (MSTeams)
Second Interview: Tuesday 18th August (Horsham)
Harris Hill is a certified B Corp™ and a leading charity recruitment agency. We welcome applications from all sections of the community, regardless of age, disability, gender, race, religion, sexuality or other protected characteristics.
