Insight manager jobs in Liverpool
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Are you passionate about using research and insight to help organisations make better decisions and create greater impact? Join Shelter as our Audience Research and Insight Manager and play a key role in helping us better understand the people we support, engage and influence.
About the role
The role of Audience Research and Insight Manager is a vital role, working with teams across Shelter to develop valuable insights into our key and varied audiences, ensuring user needs are valued along with the needs of the organisation, and our work is underpinned by actionable insight. Our audiences include donors (regular givers, occasional donors, eventers, community fundraisers), retail audiences (online and high street shoppers and donors), campaigners, service users, volunteers and elite audiences (journalists, politicians, policy makers, housing professionals) and corporate partners.
Role specifics
We’re looking for someone who can lead and develop audience research and insight that helps Shelter better understand, engage and support the people we work with. You’ll manage a team of User Researchers, champion user-centred and inclusive research practices, and bring together evidence from research, analytics and audience data to generate clear, actionable insights. Working collaboratively across the organisation, you’ll help teams make informed decisions about audiences, messaging and channels, while promoting an insight-led culture, monitoring external trends and ensuring research continues to shape Shelter’s strategy and impact.
Apply to be part of our team and be the change you want to see in society.
Benefits
We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.
We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based only on your merit.
About the team
This role sits in the 7-person Strategic Evaluation and Insight team which sits in the Digital and Audience Engagement sub directorate, within the Campaigns, Policy and Communications (CPC) department.
The team is a keystone in shaping and delivering the work of Shelter bringing together Strategic Monitoring, Evaluation and Learning, Audience insight and User Research.
About Shelter
Home is a human right. It’s our foundation and where we thrive. Yet everyday millions of people are being devastated by the housing emergency.
We exist to defend the right to a safe home. Because home is everything.
We need ambitious, passionate people to join us. This is your chance to play a part in the fundamental change we are striving to achieve.
Our enemy is the social injustice at the core of the escalating housing emergency. To win this fight, we must be representative of the people we are here to help and those who support our movement. In all our people decisions, we take pride in being inclusive, equitable and transparent. We are committed to combating racism both within and outside Shelter. We welcome you on our journey to becoming truly anti-racist.
Safeguarding statement
Safeguarding is everyone's business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.
Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.
Registered Charity 
More than 1000
The client requests no contact from agencies or media sales.
Thank you!
Supporter Data & Insight Manager
Location: Remote with monthly travel to Horsham, West Sussex
Salary: £43K per annum
Contract: Permanent, Full-time (35 hours per week)
Join Born Free as their new Supporter Data & Insight Manager and play a pivotal role in helping one of the world's leading wildlife charities make evidence-led fundraising decisions that maximise income, strengthen supporter relationships and ultimately help protect wild animals across the globe.
About Born Free
Born Free is a leading international wildlife charity dedicated to protecting wild animals and ensuring they are treated with compassion and respect. Through conservation, rescuing wild animals from appalling captive conditions, education and campaigning, the charity works around the world to keep wild animals in the wild, protect threatened species and inspire positive action for wildlife.
As fundraising continues to grow, Born Free is investing in its data and insight capability to ensure supporter information drives better decision-making and fundraising performance.
The role
Reporting to the Head of Public Fundraising, you will lead the development and optimisation of Born Free's fundraising CRM, ensuring supporter data is accurate, accessible and used effectively across the organisation.
You will deliver reporting, dashboards and insight that inform fundraising strategy, improve supporter engagement and maximise income, while championing data quality, governance and continuous improvement. Working closely with colleagues across the organisation, you'll provide expert support on Raiser's Edge NXT and help embed an evidence-led approach to fundraising.
Key responsibilities
· Lead the ongoing development and optimisation of Raiser's Edge NXT, ensuring it meets the needs of the Fundraising team.
· Develop reporting, dashboards and insight to support fundraising strategy and evidence-based decision-making.
· Analyse supporter behaviour and campaign performance to identify opportunities to improve acquisition, retention and lifetime value.
· Deliver audience segmentation and campaign selections to maximise fundraising effectiveness.
· Champion high standards of data quality, governance and GDPR compliance.
· Oversee data imports, exports, cleansing, Gift Aid and Direct Debit processing.
· Build strong relationships across the organisation and with external suppliers to maximise the value of supporter data and drive continuous improvement.
About you
You are an experienced fundraising data professional with a passion for using insight to improve fundraising performance and supporter engagement. Comfortable balancing strategic thinking with hands-on delivery, you can turn complex data into clear, actionable insight and build strong relationships across an organisation.
You will have:
· Significant experience managing a fundraising CRM, ideally Raiser's Edge NXT.
· Experience producing reporting, analysis and insight to inform fundraising strategy.
· Strong knowledge of fundraising data management, GDPR and data governance.
· Advanced Excel skills and experience working with large datasets.
· Excellent analytical, communication and stakeholder management skills.
· A collaborative approach and a commitment to continuous improvement.
· Experience of ImportOmatic, Power BI, FastStats, Engaging Networks or similar tools would be advantageous.
How to apply - Full candidate pack attached to this advert. If you have any queries please contact:
Faye Marshall or Giuseppe Di Maria at Harris Hill via the apply button or the Harris Hill website.
Closing date: 9am, Monday 3rd August 2026
First Interview: 12th/13th August (MSTeams)
Second Interview: Tuesday 18th August (Horsham)
Harris Hill is a certified B Corp™ and a leading charity recruitment agency. We welcome applications from all sections of the community, regardless of age, disability, gender, race, religion, sexuality or other protected characteristics.
