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Page 7 of 9
Remote
£35530 - £39474.00 per annum
Contract (12 months )
Job description

Join Us in Making a Difference at Marie Curie

Marie Curie is the UK's leading end-of-life charity, dedicated to ensuring that everyone facing the end of life has access to the care, support, and dignity they deserve. We are the largest non-NHS provider of end-of-life care in the UK and the only organisation to operate across all four nations. Through our network of community nursing, hospice care, and comprehensive information and support, we are here for people and families when they need us most.

Your Role in Our Vision

As Legacy Marketing Lead, you'll drive our flagship Legacy Awareness Campaign across multiple channels-TV, radio, digital, and print. You'll lead on free Will services with Farewill and the National Free Wills Network, shaping supporter journeys to increase gift inclusion rates.

Working closely with the Legacy and In Memory Manager and wider team, you'll create and deliver compelling campaigns that boost our legacy pipeline, leveraging data insights, creativity, and strategic thinking.

A creative, strategic marketer who thrives on building relationships and delivering impactful campaigns. You'll combine innovation with data-driven decision-making, leading Marie Curie's legacy marketing to new heights.

In this role, you will:

- Lead and manage the Legacy Awareness Campaign across digital and traditional channels.

- Develop innovative marketing strategies to engage supporters and grow income.

- Manage budgets, draft briefs, and coordinate with agencies and stakeholders.

- Build and nurture internal and external relationships to amplify awareness and action.

- Shape and refine supporter journeys to maximise legacy engagement and impact.

- Oversee free Will writing partnerships and ensure alignment with campaign goals.

- Stay ahead of trends, test new ideas, and ensure compliance with regulations.

- External: Media, design, print, postal, and telemarketing agencies; free Will partners; current and prospective supporters.

- Internal: Fundraising, marketing, compliance, data, strategy, care services, and finance teams.

What you will need

- Exceptional written and verbal communication skills

- Proficiency in IT tools, including Word, Excel, PowerPoint, Outlook, and charity databases

- Experience with virtual meeting platforms

- Strong organisational and administrative abilities

- Skilled in prioritising tasks effectively

- Capable of working independently and collaboratively within a remote team

- Adept at handling sensitive conversations with supporters

- Strong influencing and motivational abilities

- Confident public speaking and presentation skills

Please see full job description here

How to Apply

Submit your CV and cover letter online, highlighting your most relevant skills and experiences for this role. Please also include your preferred location.

Application deadline: Wednesday 18th June 2025
Salary: £35,530 - £39,474.00
Contract: Full Time Contract Role - 12 months Maternity Cover
Location: UK OR Ireland Homebased


Benefits you'll LOVE:
- Flexible working. We're happy to discuss flexible working at the interview stage.
- 25 days annual leave (exclusive of Bank Holidays)
- Marie Curie Group Personal Pension Scheme (we will match your contribution up to 7.5%)
- Loan schemes for bikes; computers and season tickets
- Continuous professional development opportunities.
- Industry-leading training programmes
- Wellbeing and Employee Assistance Programmes
- Enhanced bereavement, family friendly and sickness benefits
- Access to Blue Light Card membership
- Subsidised Eye Care


Marie Curie is committed to its values, which underpin our work. We take stringent steps to ensure that the people who join our organisation through employment or volunteering, are suitable for their roles and are committed to safeguarding all our people from harm. This includes our staff, volunteers and all those who use or come into contact with our services. We are dedicated to creating not just a safe place to work but also a supportive and rewarding one.


We are committed to a world where everyone can thrive and fulfil their potential. We are devoted to the social justice imperatives and organisational benefits of full diversity, inclusion and equity in the workplace, and are a Stonewall champion. We actively encourage and welcome applications from candidates of diverse cultures, perspectives and lived experiences.


We're happy to accommodate any requests for reasonable adjustments. Please email any requests to [email protected]

Posted by
Marie Curie View profile Organisation type Registered Charity Company size 101 - 500
Posted on: 04 June 2025
Closing date: 18 June 2025 at 08:48
Job ref: 6380
Tags: Fundraising, Legacy