Head of Brand & Commercial

This is an opportunity to help shape one of the UK's most ambitious youth development charities as we move from a founder-led organisation to a nationally recognised institution. The successful candidate will help build the systems, culture and capability that will enable 20/20 Levels to scale its impact over the next decade.

This role owns the 20/20 Levels brand and turns it into growth. It leads the Branding, Marketing & Communications stream of our 2026–2028 strategy: one consistent brand narrative across our 'in real life' and online presence, youth-centred storytelling that puts young people and alumni at the centre of every touchpoint, and a structured content operation that reduces our reliance on agencies and on CEO visibility.

The 'Commercial' half of the role is focused on our income-generation mandate. Our income strategy commits us to building unrestricted income, and this role builds the engine: tiered sponsorship propositions and renewals, a consultancy pipeline, licensing and digital products, monetised research and insights, and the commercial forecasting that makes this income plannable working hand in hand with the Business Development function, which leads the employment partner sales pipeline.

WHAT YOU OWN

• Brand strategy : positioning, narrative, visual identity and brand architecture.

• Marketing budget : the full branding, marketing and production budget, including agency and freelance spend.

• Communications calendar : the master content and communications calendar across all channels.

• Brand governance : brand guidelines, approval standards and their enforcement across the organisation.

• Commercial propositions : sponsorship packages, consultancy offers, licensing and digital products.

• Reputation & PR : media strategy, press activity, awards and crisis communications.

• Marketing technology stack : the tools used for content, email, social, analytics and campaign management.

KEY RESPONSIBILITIES

1. Brand & Messaging ~ Extend and enforce our digital brand guidelines (with agency input), aligning tone, visuals and youth-centred storytelling across every channel so participants, alumni and mentors are visible at all touchpoints.

2. Content & Engagement ~ Build and run a structured master content calendar across all channels, replacing high-volume unstructured output with purposeful, story-led content.

3. Reputation, PR & Research ~ Lead the PR and awards strategy: targeted press activity, quarterly media features and two award submissions per year.

4. Partner Network (Corporate & Commercial) ~ Design the 20/20 Levels Partner Network proposition, intentionally articulating what partners and mentors give and receive, to strengthen commitment, retention and long-term reciprocal relationships across all partner types.

5. Commercial Development & Unrestricted Income ~ Design and package tiered corporate sponsorship propositions with clear, differentiated value for partners at each level.

6. Employer Brand ~ Worrking with the Chief of Staff to develop the employer value proposition, recruitment pack and employer presence (LinkedIn, Glassdoor) to support recruitment of staff, facilitators and mentors as the organisation grows.

7. Team Leadership & Budget ~ Lead and develop the brand and content team, including recruitment, task allocation, coaching and performance management.

8. Evaluation & Reporting ~ Track performance against strategy targets using Impact Hub data and platform analytics, and report quarterly to senior leadership and the board on achievements, risks and opportunities.

9. Organisational Leadership ~ Contribute to organisational strategy, annual planning and budgeting as a member of the Senior Leadership Team.

Read the full Job Description attached to see the full Key repsonsibilites, Person specification and 12 month success metrics.