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Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.
We are delighted to be recruiting for a Digital Marketing Manager to attract new UK supporters and generate income for Mary’s Meals’ school meals programme through effective and inspiring marketing across digital channels.
This role primarily raises income (but also awareness) through performance marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus is on managing digital channels including Google & Bing Paid Search and Shopping, Google Grant, Meta, Display, YouTube, SEO and identifying emerging channels. Ensuring digital marketing complements other marketing activities as part of an integrated team approach is key.
Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice.
The Digital Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement.
Key responsibilities
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Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
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Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
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Direct line management of officers and volunteers as required.
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Manage agencies and freelancers as required.
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Ensure activities follow fundraising and data regulations, and marketing best practice.
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Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
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Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
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Maximise value from the Google Ad Grant, ensuring full utilisation within grant constraints while delivering measurable results.
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Build performance-driven channel plans across Paid Search, Shopping, Meta, Display, Video, and SEO, aligned to acquisition and revenue targets.
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Identify new growth channels for Mary’s Meals.
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Set up, manage, and continuously optimise Paid Search and Shopping campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
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Set up, manage, and continuously optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
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Deliver Display and YouTube campaigns via Google Ads, managing targeting, placements, and creative testing.
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Monitor and optimise campaign structures, keyword performance, bidding strategies, and audience targeting to maximise revenue.
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Lead the delivery of technical and content SEO initiatives to improve rankings and organic traffic.
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Work with the Creative Communications team on agreed content and copywriting requirements for acquisition marketing activities.
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Track and report on key income metrics using GA4, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
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Set and report on KPI’s such as CPA, ROAS, CTR, conversion rate, and impression share.
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Analyse data to identify trends, optimise campaigns, and deliver insights to inform wider marketing activity.
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Test and refine messaging, ad formats, and landing pages through A/B and multivariate testing.
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Contribute to oversight and performance of organic social media channels alongside the Supporter Marketing Manager, Supporter Experience Manager and Creative Communications Manager.
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Work with designers and content creators to brief, review, and optimise assets (copy, creative, landing pages).
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Collaborate with the Marketing, and wider Mary’s Meals teams to ensure campaigns support broader objectives.
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Champion best practices in performance marketing across the organisation.
To apply for the role of Digital Marketing Manager based at Mary’s Meals UK, please follow instructions on the Charity Job website.
Applicants must hold full right to work in the UK.
We welcome applications from candidates of all different backgrounds and identities to apply. We are committed to building an inclusive and diverse charity providing a supportive place for you to do the best and most rewarding work of your career.
Applications for this role will close on Friday, 27 March.
We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible. If you have any special requirements or adjustments before an interview, please let us know.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
ABOUT THE ROLE
We are looking for a creative and dynamic person with a proven track record in creating, delivering and managing digital content across social media platforms to develop, implement and manage strategies to grow our online presence and raise our profile.
You’ll have demonstrable experience across a wide range of social media platforms with the ability to craft engaging content to build a rapport with your audience while continuing to uphold our brand and professional values. You will be managing multiple accounts held by the charity.
You will have experience of using third party management tools to create, plan and schedule content, analysing reach and engagement, and using analytical tools to help make informed decisions about our digital marketing strategies. You will regularly report back to the management team feeding into our wider strategy discussions, making recommendations on future campaigns.
You will be part of a wider communications team, working alongside the PR & Communications Manager, reporting to one of the trustees, fostering an organisation-wide approach working with all colleagues to ensure a planned, structured and collaborative approach to our communications and marketing planning.
As a small charity, flexibility is key to meet the needs of our shifting priorities and in between delivering and managing social media content – your primary focus – you will additionally support wider marketing activities with creation of digital content to support charity advertising, support the development of our online (web) content and more general activities across the communications team. While there will be some level of existing experience, training will be provided for anything bespoke.
As part of the role, you will help our UK-based volunteers to develop local social media activities and support them as required. This may involve making recommendations in their approach, supporting content creation and upskilling them to gain confidence in using social media.
The role is remote and the successful applicant can work from a location of their choice, making optimum use of video conferencing and online collaboration tools to connect with the wider communications team.
Some UK travel within the role is expected with the charity reimbursing reasonable UK travel costs where agreed up front and on behalf of the charity.
KEY RESPONSIBILITIES
- Own and lead social media execution, from planning through to delivery across multiple accounts and multiple platforms
- Develop content and strategy for new (to IA) and new-to-market platforms
- Develop and deliver relevant content that drives awareness, engagement and conversation in line with IA’s aims and objectives
- Work closely with communications peers, wider staff and volunteers to deliver meaningful campaigns which aligns to IA’s purpose and support model
- Upholding brand and culture in everything you do
- Co-develop policies relating to your area of responsibility to ensure the management of online risks, suitability to content, data protection and safeguarding
- Develop partnerships with key individuals, ensuring strong social amplification and storytelling
- Oversee social content calendars, asset production and approvals aligned to wider communications strategies
- Review and manage marketing assets, ensuring brand consistency and compliant content
- Adapt quickly to shifting priorities and confidently jump into new projects in a fast-moving
- environment
- Support with the development/management of wider digital content (web, digital advertising)
- prioritising the needs of the charity
- Monitoring all socials, reacting to/moderating follower engagement and questions as part of our wider support model
- Supporting volunteers with local branch social media engagement, advising on use, upholding IA’s wider values and policies and monitoring content/engagement suggesting changes where relevant
- Management reporting on social media interactions, successes, areas for development, improvements and making recommendations to the Management team/Board
PERSON SPECIFICATION
ESSENTIAL
- Experience in developing and implementing social media strategies and content in a similar role for at least 12 months
- A thorough working knowledge of a wide range of social media platforms
- Third-party applications to manage social media content across a range of platforms in addition to regular reporting and provision of management information to help the team make informed decisions to support the wider charity’s wider digital marketing strategy.
- Development of engaging and creative digital content
- Experience in social media moderation
- Working with and maintaining effective stakeholder relationships including our trustees, staff, volunteers and external medical professionals
- Digital marketing experience
- Team player
- Familiarity with UK data protection regulation
DESIRABLE
- Working knowledge of the Wordpress platform
- Advertising opportunities across social media to expand reach including cost models and budgetary management
- Basic understanding of AI and the benefits of using it within the not-for-profit sector
- Experience of working on sensitive content for people who have experienced acute and chronic illness, been through life changing surgery or those who may be feeling vulnerable or exposed at a difficult time
- Experience across the not-for-profit sector
- Experience of A/B testing
SKILLS & QUALITIES
- Excellent communication and interpersonal skills
- Flexible, adaptable in approach, creative thinker
- Commitment to equity, diversity and inclusion
APPLICATION PROCESS
To apply, please submit:
1. Your CV (up to 3 pages)
2. A covering letter outlining your suitability to the role (max 500 words)
Interviews will be two-stage for successful candidates. Initial interviews will be held via video conferencing (such as Zoom) discussing previous experience and role fit with successful candidates going through to a second round. This includes alignment to IA’s values. Please allow up to 1 hour for this stage.
Second round interviews are expected to be via video conference. Successful candidates will, at least one week in advance of the second round, be given a short brief and asked to provide sample content (or a clear idea of their marketing strategy) and share their ideas at least 48hrs before the interview. Candidates should be prepared to present their social media ideas at interview and answer any questions from the interview panel.
Additionally second stage applicants will be asked to provide examples of their own previously created content, at least 48hrs prior to the interview. You should be comfortable sharing past content that you have created previously which will be treated with the strictest confidence. Please allow up to 1 hour for this stage.
Applications should be submitted via the advertising platform including your CV and covering letter. See attached role profile for recruitment timetable and further details about us/the role, including contact details for an informal chat, if required, before applying. Applicants are encouraged to ensure availability in line with the recruitment timetable in the attached job specification.
While IA recognises the value of AI technology in the current climate, IA reserves the right to ignore applications where we have reason to believe that they have been wholly produced using generative AI tools.
Please let us know if you require any additional support to attend or undertake an interview or if there is anything we should consider as part of the interview process
The client requests no contact from agencies or media sales.
This is a home-based role, working Monday to Friday, 9:00 AM to 5:00 PM. Applications are welcome from candidates based outside Belfast, provided they are resident in Northern Ireland and able to commute to the Belfast office if required.
The External Affairs Manager plays a pivotal role in empowering people with sight loss to live the life they choose. This position leads the development of policy and campaigns within the country, aligning with Guide Dogs’ strategic objectives. Working collaboratively with the central policy, public affairs, and campaigns team, as well as the country leadership team, the role builds strategic partnerships with government bodies, local authorities, societies, and other key organisations. This ensures Guide Dogs remains informed and influential on all policy initiatives affecting the organisation and its stakeholders.
The post holder will be responsible for the day‑to‑day leadership, management and oversight of a team.
The post-holder is responsible for shaping policy positions, drafting responses to consultations from councils, combined authorities, and devolved governments, and driving impactful campaigns at a regional level. A key focus is increasing the involvement of blind and partially sighted people in advocacy and campaigning.
Additionally, the role leads the implementation of Guide Dogs’ regional marketing and communications strategy across the Devolved Nations. This includes raising brand awareness, engaging diverse audiences—service users, families, volunteers, donors, and the public—and delivering integrated communications plans that strengthen Guide Dogs’ presence and impact.
Key Responsibilities
Policy Development
- Lead the creation of country-specific policy and position papers, ensuring alignment with organisational strategy.
- Prepare responses to consultation papers from devolved administrations, local government, and regional bodies.
- Represent Guide Dogs on committees, working groups, and forums, staying informed on policy issues impacting the organisation and its service users.
Public Affairs
- Build and influence relationships with key stakeholders, including elected representatives and senior officials.
- Represent Guide Dogs at Government Scrutiny Committees and cross-party groups.
- Act as the primary liaison with local government and statutory agencies.
Campaigns & Influence
- Strategically lead and coordinate campaigns at a country level, ensuring alignment with devolved policy priorities.
- Develop and deliver campaigns addressing local needs of the visually impaired community.
- Foster partnerships within the Third Sector to build consensus and amplify Guide Dogs’ strategic aims.
Leadership & People Management
- Provide strong leadership to local staff and volunteers, promoting best practice and knowledge-sharing.
- Oversee recruitment, performance management, and compliance with safeguarding policies.
- Ensure high levels of engagement through effective communication and leadership.
Financial Accountability
- Support fundraising initiatives and monitor operational budgets to ensure efficiency and compliance.
Diversity & Inclusion
- Champion Guide Dogs’ diversity agenda, ensuring services are inclusive and accessible.
- Work with external partners to create a more inclusive environment for people with sight loss.
How to apply
Further details on the full role are attached below. When you are ready to apply, submit an online application form via this page.
If you would like to have an informal conversation about the role before applying, or require any accessibility support to apply, our friendly recruitment team is ready and waiting to help.
As part of your application ensure you provide evidence and examples of how your skills & experience meet the criteria as set out in the attached job description. You will also be asked to complete a few job-specific questions as part of this application process, so please be prepared to write your answers to these questions.
Our Commitment to Diversity and Inclusion
Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity and good practice. We positively welcome and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability or nationality.
As a Disability Confident Employer, we are proud, whenever possible, to offer an interview to all candidates that meet our selection criteria, and who indicate they wish their application to be considered under our Disability Confident interview commitment. For more details, visit our careers site.
If you are successful you will need to provide evidence of your right to work in the UK via our digital ID checking supplier; in addition, we cannot offer visa sponsorship at this time.
Safeguarding
Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and adults at risk of harm with whom we work. We expect all our employees and volunteers to fully share this commitment.
At Guide Dogs, we believe in fair and equitable hiring practices. A criminal record will not automatically disqualify an applicant from consideration for a position. Each case will be evaluated individually, taking into account the nature of the offense, its relevance to the role, and the time that has passed since the incident. We encourage all candidates to disclose relevant information, and we assure you that it will be handled confidentially and fairly.
Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If you are applying for a disclosure role, please note that you will be required to undergo an enhanced DBS check and sign up to the DBS update service.
For high volumes of applications, we reserve the right to close adverts earlier than advertised.
The client requests no contact from agencies or media sales.
Hours: A minimum of three days per week up to full time
Contract: Permanent
Location: Home-based with occasional travel to our office in Vauxhall, London (approximately four times per year), occasional travel to visit projects and approximately two overnight stays per year
Reports to: Head of Marketing, Communications and Fundraising.
About Housing Justice
Housing Justice brings together communities and finds solutions to homelessness by building personal connections, a sense of belonging, and creating justice in the housing system. We train and support volunteers to offer various accommodation options while building a network of local support. This includes providing personalised assistance to help individuals access relevant local services and address their other needs. Through compassionate, courageous, and collaborative action, we implement innovative solutions to tackle housing injustice, enhance the quality of housing, and elevate the voices and experiences of groups affected by housing injustice to both local and national governments. We welcome applications from all sections of the community and recognise the value of lived experience of homelessness.
About your role
This is an exciting opportunity for a skilled Fundraising Co-ordinator to join the Marketing, Communications and Fundraising team at Housing Justice.As Fundraising Co-ordinator, you will identify both statutory and grant funding opportunities to fund our projects, and craft compelling bids and proposals that clearly articulate our vision, services, and value to commissioners and funders. You will also be responsible for applying for relevant accreditations to support your applications and will have experience of building corporate partnerships.
Please note that we do not accept CVs or applications that are not submitted using our standard application form..
The client requests no contact from agencies or media sales.