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Job Description
Job Title: Senior Marketing Officer – Mass
Participation Fundraising
Directorate: Engagement & Fundraising
Team/Department: Supporter Led Fundraising
Date: August 20206
Context and Background
The NSPCC’s mission is to end cruelty to children by fighting for every childhood.
To carry out its charitable work the NSPCC relies on the fundraising support of
people across the UK for 90% of its income. Within Engagement and Fundraising
our aim is to provide maximum resources for the NSPCC, providing the best
possible supporter experience.
Mass Participation Fundraising is an important acquisition and income stream in
the NSPCC’s Engagement and Fundraising strategy, managing the delivery of a
portfolio of Third Party Events and Schools Fundraising products, as well as
stewarding supporters looking to do their own fundraising activity for the charity
(‘DIY’ fundraisers).
We are looking for a skilled Senior Marketing Officer, who will work across these
audience streams to coordinate marketing activity. This role will focus specifically
on marketing to mass audiences to reflect the breadth of audiences who take part
in Mass Participation Events. This includes parents, grandparents, professionals
who work with children, those with a personal connection to our charity, or simply
those who care deeply about children.
We are looking for a collaborative, enthusiastic marketing professional who has
experience delivering insights-driven marketing strategies that make an impact.
You’ll be a great communicator, able to build effective working relationships and
influence a range of stakeholders. You’ll be able to work independently and will
have a track record of successfully juggling multiple projects and competing
priorities to meet strict deadlines. You will also have experience working across
paid, owned and earned marketing channels.NSPCC
Job purpose
The role of the Senior Marketing Officer is to work with the Mass Participation
Team to coordinate and deliver the planning, execution and evaluation of events
fundraising marketing campaigns across all channels.
• Adopting a holistic view of all Mass Participation Team’s marketing to
ensure consistency, and will have a good understanding of how this fits with
the organisation’s strategic goals.
• Working with colleagues in the Mass Participation Team to strategically
manage the planning and coordination of events marketing across owned,
earned and paid channels, ensuring that all campaigns and activities are
integrated, informed, planned and evaluated, and that participation and
income targets are reached.
• Supporting stakeholder teams with strategic thinking during marketing
planning and delivery. This includes championing an audience-led
approach to ensure all communications targeted at mass audiences are
relevant and useful.
Key relationships - Internal
• Reports to the Associate Head of Mass Participation Fundraising
• Works closely with all members of the Mass Participation Team,
including sub-team managers and event fundraisers
• Works closely with other teams within the Engagement & Fundraising and
Brand and Marketing directorates to deliver integrated marketing plans.
Key relationships - External
• External media agency partner
• Freelance creatives – graphic designers, photographers, videographers.
EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC
Main duties and responsibilities
• Manage an integrated marketing approach across owned, earned and paid
channels to achieve participation targets and agreed KPIs, working closely with
event and product managers.
• To ensure maximum effectiveness and efficiency of mass participation marketing
activity through application of best practice campaign management.
• To take ownership of paid media campaigns for mass audiences in partnership
with our media agency partner. Tasks include the planning and optimisation of
activity across channels like pay-per-click and paid social media advertising.
• Be thorough and agile about monitoring campaign results and evaluating
campaigns, using insight to make informed decisions and determine future
marketing plans.
• To support with content creation where appropriate – this could include
copywriting, creative briefing, webpage updates, email marketing and photoshoot
coordination.
• Regularly benchmark against external fundraising marketing activity, keeping
abreast of current and emerging brand and marketing knowledge and practice and
equipping the team with knowledge and skills as appropriate.
• To work closely with staff across other departments to ensure marketing plans are
integrated and audience-led, in line with the organisation’s Supporter Centricity
Programme.
• To develop and maintain internal and external stakeholder and supplier relationships,
identifying and incorporating best industry standards and establishing best practice.
• To provide financial administrative support to budget holders, planning, forecasting
and tracking spend, and processing invoices and placing orders, in line with NSPCC
policies and procedures.
Responsibilities for all Staff within the Income Generation Directorate
• A commitment to safeguard and promote the welfare of children, young people and
adults at risk.
• To be responsible for updating databases and supporter information systems on a
regular basis in line with Data Protection legislation and NSPCC policy and
procedures to ensure all records are up-to-date and accurate.
• To actively participate in regular department and team meetings, contributing to
strategy, discussions and decisions which will be beneficial to the NSPCC's
development of fundraising activities.
• To maintain an awareness of own and others' Health and Safety and comply with the
NSPCC's Health and Safety policy and procedures.
• To take personal responsibility for keeping up to date with NSPCC work to end cruelty
to children, including securing updates on project and service developments and
general NSPCC news and also ensuring that the fundraising teams do likewise.
EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC
Person specification
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Proven experience delivering complex, multi-channel marketing
campaigns from planning through to delivery and evaluation, ideally in the
charity, not-for-profit or public sector
Highly developed written and verbal communication skills to deliver ideas
and activity updates to a range of stakeholders, and audiences, in a clear,
inspiring and confident way.
Well-developed ability to build, manage and develop relationships with
internal and external stakeholders in order to achieve and influence
project outcomes
Knowledge of digital and offline engagement and marketing techniques,
including digital media, social media, content marketing, email marketing
and paid advertising.
Excellent understanding of and empathy with the motivations of
supporters, and experience of working with clearly defined audience
segments.
Excellent understanding of recruitment and retention marketing
techniques, in order to achieve ambitious participation targets.
Well-developed numeracy skills to facilitate recording, interpreting,
analysing and presenting performance data to a range of stakeholders,
including those without a strong foundation of marketing knowledge.
Passionate about audience-led marketing that improves supporter
experience, with a personal commitment to the NSPCC’s values and
safeguarding principles.
Ability to plan and manage your own work, identifying conflicting demands
and establishing clear priorities to meet agreed objectives with a
willingness to work flexibly.
Proven ability of demonstrating initiative and creativity to achieve desired
outcomes.
EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC
Safer Recruitment
As an organisation, we are committed to creating and fostering a culture that promotes
safeguarding and the welfare of all children and adults at risk.
Our safer recruitment practices support this by ensuring that there is a consistent and thorough
process of obtaining, collating, analysing and evaluating information from and about candidates
to ensure that all persons appointed are suitable to work with our children and adults.
The recruitment and selection of our people will be conducted in a professional, timely and
responsive manner and in compliance with current employment legislation, and relevant
safeguarding legislation and statutory guidance.
Our principles:
• Always seek to recruit the best candidate for the role based on merit including their
skills, experience, motivation and competencies. Our robust recruitment and
• selection process should ensure the identification of the person best suited to the role
and the organisation.
• Committed to diversity and equality of opportunity and will interview all applicants
(internal and external) who self-declare at application as having a disability and who
• meet the minimum requirements in the person specification of the vacancy they are
applying for.
• We will make reasonable adjustments at all stages of the recruitment process in order
to enable successful candidates who declare disabilities to start working or
• volunteering their time with us.
• Any current member of staff or volunteer who wishes to apply for vacancies and is
suitably qualified will be considered and addressed fairly and objectively based on
their merit.
• As an organisation committed to safeguarding, we will ensure all under 18's joining the
organisation will have ongoing risk assessments to ensure their role and
• activities are safe and appropriate.
• All documentation relating to candidates will be treated confidentially in accordance
with the GDPR legislation.
Thank you!
JOB VACANCY – ACCT UK TRAINING DESIGNER – FULL TIME (40 hours per week)
Salary: £30,784.00
Closing Date: Sunday 6th September 2026 at 2359hrs
About This Job
This is an exciting training role in Army Cadet Headquarters responsible for development of courses and compliance by those undertaking training delivery.
We are looking for a person with skills in training design to bring their skills, enthusiasm, and personal credibility to the team.
This role is key to ensuring the Army Cadets can deliver excellent quality course materials and the training cycle is compliant with MOD and/or awarding body requirements.
This position is a permanent full-time post (40 hours per week) which will be home-based. However, some travel to Aldershot and London to attend meetings will be required.
Essential Skills
§ Qualifications in training or training support and design.
§ Direct experience of designing training for organisations.
§ Experience of working with partners, internally and externally.
§ Understand new technologies and promote innovation.
§ Ability to work on own initiative within an agreed framework of objectives.
Please refer to the attached Job Description for further information.
Our charity
ACCT UK is a national youth charity dedicated to improving the life chances of young people. The Combined Cadet Force Association (CCFA) is a charity dedicated to the promotion of the ideals and activities of the Combined Cadet Force in schools. Together we want to ensure that every young person has the opportunity to learn new skills, build confidence and be inspired through their cadet experience.
We want to develop the youth leadership and training abilities of adult volunteers whilst also helping young people to access cadet activities through fundraising, grant-making, developing new resources and direct support.
We strongly believe that everyone benefits when you help young people to develop their character and values through activities that stretch and mature them. We also know that when young people engage with others at a range of levels in their communities it builds confidence and improves empathy for other’s lives.
Who we are
You will enjoy being part of our small team who work very happily together. By joining ACCT UK you will help us to reach more young people and make a greater difference and we look forward to working with you. We actively promote and encourage you to explore ideas that improve all aspects of the charity’s work in pursuit of its charitable aims.
What we can offer you
In addition to your salary, we offer all staff:
· Flexible working arrangements (you agree a working pattern with your line manager).
· Personal Accident Insurance, including loss of earnings cover and death benefit.
· 15 days of sick pay in any 12-month period (after 12 months employment - pro-rata for part time staff).
· A contributory pension scheme (you contribute at least 5% and we will contribute 10%).
· Good leave allowances (which are offered pro-rata for part time staff):
o 20 days annual leave plus Bank Holidays.
o Additional privilege leave, on set days each year, such as between Christmas and New Year.
o An additional five days of volunteering leave.
· Support for qualifications and personal development.
· Employee Assistance Programme.
· Season ticket loan.
· Railcard (if you are eligible)
· A caring and supportive team environment.
How to apply
Please send a covering letter that details how you meet the requirements of the job description along with a CV by Sunday 6th September 2026.
Interviews will be held week commencing Monday 14th September 2026.
We encourage you to make clear in your covering letter how you meet the person specification and highlight your key skills. We cannot make assumptions on your qualifications, skills, or experiences, so please be explicit in your application.
While AI tools can be beneficial, we value the personal touch and authenticity in job applications. We encourage you to highlight your unique experience, knowledge, skills, and abilities, ensuring all information is accurate. Please use AI tools responsibly and with integrity throughout the application and selection process.
Please note that as a charity dedicated to improving the lives of young people, we require staff to make a declaration about any relevant convictions, undergo both a Disclosure and Barring Service check and a Baseline Personnel Security Standard (BPSS) check (one of the requirements being that applicants must have been resident in the UK for 3 years). In addition, we will follow up references.
Please be advised that this position may close earlier than the stated deadline if a sufficient number of high-quality applications are received. To ensure your application is considered, we strongly recommend submitting it as soon as possible. Candidates will be notified of the next stage in the recruitment process if they are shortlisted.
Registered Charity
51 - 100
Army Cadet Charitable Trust (ACCT) UK aims to give all young people the opportunity to develop and achieve through Army Cadets activities.
The client requests no contact from agencies or media sales.
Thank you!
PURPOSE OF ROLE
As part of Caudwell Youth’s five-year strategy to Go National, this role will lead the development and delivery of the organisation’s first online mentoring service.
The Project Manager for Online Services will oversee the pilot, implementation and ongoing management of the programme, ensuring safe, accessible and high-quality support for young people. Working closely with the Deputy CEO and internal teams, the role will shape the future of Caudwell Youth’s digital support offer.
Key Duties
- Lead the pilot and implementation of Caudwell Youth’s national online mentoring programme.
- Manage the digital platform where the online mentoring will take place, ensuring it operates effectively and provides a user-friendly service.
- Working in conjunction with internal teams to develop evaluation and evidence outcomes of the pilot.
- Oversee the day-to-day delivery of the online mentoring programme, ensuring safe, consistent and effective support for young people.
- Understand and analyse user journeys, using the data and insight to shape current programmes and ensure continuous improvement of online services.
- Identify opportunities to expand reach and accessibility for young people who may face barriers to in-person support.
- Ensure robust safeguarding practices within digital mentoring environments with support from Deputy CEO.
- Ensure the programme provides consistent, safe and effective support for young people.
- Monitor programme performance and contribute to evaluation and reporting for internal learning and funders.
Coordination & Development
- Develop processes, guidance and resources to support safe and effective online mentoring.
- Develop and coordinate collaboration with stakeholders
- Carry out user research and usability testing with young people and mentors to continuously improve the service.
- Support the recruitment, onboarding and training of volunteer mentors delivering online mentoring.
- Provide guidance and support to volunteers to ensure they feel confident delivering mentoring in a digital environment.
- Develop and maintain risk management processes specific to online delivery.
Partnership & Liaison
- Communicate technical requirements and flag any issues to the online mentoring platform provider, to ensure the platform supports safe and effective service delivery.
- Collaborate with the team, and stakeholders in the design phase on the platform
General
- Undertake and identify training as required and take a positive approach to personal development.
- Fulfil the duties and responsibilities of an employee as regards to Health and Safety at Work, including own safety and self-management.
- Undertake any other reasonable tasks deemed necessary.
Experience & Skills (Essential):
- Experience delivering or managing online or digital services, ideally within a support, education or youth-focused environment.
- Experience managing projects from development through to implementation, including coordinating multiple stakeholders.
- Experience supporting, coordinating or supervising volunteers or frontline staff.
- Strong communication and organisational skills, with the ability to coordinate teams and manage competing priorities.
- Ability to work collaboratively with technical teams (developers, designers or platform providers) with an understanding of user experience and accessibility.
- Experience carrying out user research or usability testing, and gathering data, feedback and evaluation to review and improve services.
- Ability to develop and implement processes and systems to support effective programme
Experience & Skills (Desirable):
- Experience working with young people, mentoring programmes, or wellbeing services.
- Knowledge of digital safeguarding and managing risk in online environments.
- Experience developing or launching new services, pilots or programmes.
- Experience working within a charity or non-profit organisation.
- Experience delivering or supporting national or remote services.
Why Work For Us
We are an experienced team that are dedicated to improving the lives of the young people we support.
Benefits:
- Flexible working
- Hybrid – working from home and in the community
- Private Healthcare (including Employee Assistance Programme and extended counselling sessions)
- Life Insurance
- Group Personal Pension with a 5% employer contribution and Salary Sacrifice Scheme
- 25 days annual leave (FTE) plus bank holidays, plus charity closure between Christmas and New Year
- Extra paid day off on your birthday
- Paid day off for volunteering in your community
- Training opportunities to support your personal development
- Employee discounts on everyday goods and services
- Being part of a passionate and dedicated team
Caudwell Youth is committed to safeguarding and promoting the welfare of children and young people and expects all employees and volunteers to share this commitment. As part of this commitment, we undertake disclosure checks in accordance with the Codes of Practice for all. Having a criminal record will not automatically exclude applicants.
As an organisation supporting young people with care experience, with mental health and those at risk of criminal exploitation and offending, we are keen to receive applications from those with lived experience. For those who are care experienced, we will guarantee an interview.
We actively seek to bring diverse perspectives and experience, and especially welcome applications from disabled people and those from Black, Asian, Minority Ethnic backgrounds and LGBTQIA+.
The client requests no contact from agencies or media sales.