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About Action for Pulmonary Fibrosis

Action for Pulmonary Fibrosis is a UK charity. We bring people together to drive change so that everyone affected by pulmonary fibrosis can live well for longer.

We provide support, information and education, raise awareness, campaign for better diagnosis and care, and invest in research. Our strategy, For Every Breath, Every Journey, Every Future, is shaped by lived experience and supported by stronger organisational foundations and sustainable income.

The role

Reporting directly to the Chief Executive, you will lead APF's communications, marketing and engagement function. You will turn organisational priorities into an integrated plan, set clear standards and measures, advise senior leaders and ensure that marketing, media, content, digital and internal communications work together.

You will lead three managers: the Senior Marketing and Communications Manager, the Press, PR and Stories Manager, and the Communications Operations and Engagement Manager. The Digital Marketing Coordinator will report to the Senior Marketing and Communications Manager. This structure gives you the scope to shape the whole function while delegating specialist delivery clearly.

Your early work will include establishing the team operating model and annual plan, moving PF Together to quarterly publication, strengthening email marketing, leading a complete website content rewrite, creating clearer supporter journeys and building a proactive media and story pipeline. You will also work closely with fundraising so that strong propositions and campaigns reach the right audiences and contribute to acquisition, retention and income growth.

The role will lead APF's approach to communications data, performance reporting and responsible use of AI and connected systems. Human judgement, data protection and information security will remain central to how these tools are used.