Senior Individual Giving Manager

Acorns Children’s Hospice provides specialist care and support for babies, children and young people who are life limited or life threatened. Supporting over 750 children and nearly 1,000 families annually, Acorns is a vital lifeline for families across the West Midlands and Gloucestershire during unimaginably difficult times.

Over the past three years, Acorns’ leadership has enhanced collaboration and innovation across the charity and embedded an organisation-wide fundraising culture. With an appetite for investment and a willingness to test and learn, the charity is continuing to evolve its fundraising approach—particularly across Individual Giving—creating an exciting opportunity for a senior leader to shape and scale a well-established programme.

With an upcoming £5m appeal and significant opportunity across acquisition, retention and digital channels, Acorns is seeking a Senior Individual Giving Manager to lead, refine and grow its Individual Giving programme, delivering sustainable income to support children and families now and in the future.

This is a pivotal leadership role, responsible for driving strategy, performance and innovation. You will oversee a broad portfolio including regular giving, cash appeals, raffles, digital fundraising and stewardship, ensuring strong supporter journeys and long-term value.

This is a fantastic opportunity to take ownership of a well-established Individual Giving programme, refine and innovate its approach, and play a key role in delivering meaningful, long-term income for a charity making a profound difference to children and families.

As Senior Individual Giving Manager, you will:

• Report to the Head of Public Fundraising and line manage two Individual Giving Managers, fostering a high-performance and coaching culture
• Lead the strategy, planning and delivery of Acorns’ Individual Giving programme, driving sustainable income growth
• Own income targets, budgets, forecasting and KPI reporting, adapting plans to maximise performance
• Oversee integrated, multi-channel campaigns across digital, direct mail, telephone and other channels
• Drive innovation by testing and scaling new acquisition, retention and upgrade approaches
• Lead the development of compelling supporter journeys and fundraising propositions
• Oversee agency and supplier relationships, ensuring strong performance and value for money
• Ensure effective use of CRM, data integrity and GDPR compliance to underpin fundraising activity
• Use data, insight and segmentation to inform decision-making and personalise supporter communications
• Strengthen donor stewardship, ensuring excellent supporter experiences and long-term engagement
• Identify opportunities to grow mid-value giving and support legacy pipeline development
• Play a key role in the Individual Giving elements of the upcoming £5M Appeal, including supporter journeys and campaign integration
• Work collaboratively across teams to embed a supporter-centric culture and maximise income opportunities

Essential skills and experience:

• Strong experience in Individual Giving or direct marketing within a fundraising or similar environment
• Proven track record of delivering income growth through multi-channel campaigns
• Experience managing and developing high-performing teams
• Strong understanding of acquisition, retention and supporter lifecycle management
• Highly analytical, with the ability to use data and insight to drive decision-making
• Experience managing budgets, forecasting and reporting on performance
• Experience working with CRM systems and understanding of data management best practice
• Confident managing external suppliers and agencies
• Collaborative, proactive and solutions-focused approach

Desirable:

• Experience across a wide range of Individual Giving products including regular giving, appeals and digital
• Experience testing new channels and securing investment in growth opportunities
• Understanding of legacy or mid-value fundraising pipelines
• Experience working within a complex or evolving organisation

Employee benefits include: 

• 27 days annual leave plus bank holidays
• 5 days holiday buyback scheme starting from April 2026
• 5% employer pension contribution
• Life assurance scheme (2 x annual salary)
• Retail discounts (including the Blue Light card)
• Cycle to work scheme
• Discounted gym membership
• Access to expert financial health and wellbeing support