Senior Individual Giving Manager

About Action for Pulmonary Fibrosis

Action for Pulmonary Fibrosis (APF) is the UK’s leading patient charity dedicated to improving the lives of individuals and families affected by pulmonary fibrosis. Our mission is underpinned by values of compassionate, bold, expert and collaborative. We believe in creating a supportive environment in which both our employees and beneficiaries can thrive.

Role purpose

The Senior Individual Giving Manager is responsible for driving the growth of Action for Pulmonary Fibrosis’ individual giving income through data-led acquisition, engaging fundraising campaigns and exceptional donor stewardship. This role owns the income targets and leads the strategy and execution of individual gifts, regular giving, direct mail appeals (digital and print), inmemory giving and lottery. They will coordinate direct mail campaigns and support the Operations team to deliver meaningful stewardship. Collaborating with teams across the organisation, the post holder will proactively identify opportunities to introduce fundraising asks within engagement journeys, helping convert new audiences into long-term supporters. They will ensure APF’s campaign planning and engagement pathways are designed with inclusion and lived experience at their core, while driving sustainable income growth through acquisition and retention. Combining strategic thinking with storytelling, data insight, careful planning and management of warm stewardship, you’ll ensure donors feel valued and inspired to continue supporting APF.

Key Responsibilities

1. Individual giving strategy and stewardship

• Lead and grow APF’s individual giving programme, helping to build meaningful relationships with our supporters.
• Map out and improve the donor journey from first interaction through to long-term support, increasing acquisition, retention and lifetime value.
• Track and monitor income performance, contributing insight to forecasting and helping shape realistic and ambitious targets.
• Lead on the evaluation and analysis of the Individual Giving programme by monitoring performance against objectives and using sector trends, benchmarking and competitor insights to strengthen our approach.
• Identify and address any barriers in the donor journey to improve conversion and engagement.
• Support the Operations Team to deliver consistently meaningful and timely stewardship to individuals including those giving in memory of loved ones.

2. Direct mail campaign coordination

• Coordinate direct mail appeals and renewal campaigns from planning through to delivery, developing compelling fundraising requests aligned to organisational priorities and connect supporters with APF’s impact.
• Develop campaign briefs, segmentation plans and income projections.
• Manage campaign timelines and work with external suppliers where required to ensure activity runs smoothly.
• Monitor response rates, ROI and overall income performance.
• Capture and apply learning from each campaign to continually improve and strengthen future activity.

3. Regular giving programme development

• Lead the development and growth of APF’s regular giving programme, including the lottery product, helping to build a strong and sustainable base of monthly supporters.
• Create recruitment, onboarding and retention strategies that welcome and inspire regular donors.
• Develop tailored stewardship journeys that keep monthly supporters connected to the impact of their giving.
• Monitor and track acquisition, attrition and upgrade trends to inform future growth.
• Test and refine propositions to strengthen long term income and supporter engagement.

4. Data segmentation and insight

• Lead audience segmentation across individual giving activity to ensure supporters receive relevant and meaningful communications.
• Use CRM data and behavioural insight to inform targeting and messaging and campaign planning.
• Produce regular analysis of performance sharing insights and recommendations.
• Champion a culture of testing, learning and continuous improvement across fundraising activity.

5. Acquisition through engagement pathways

• Work collaboratively with colleagues across Services, Involvement and other teams to identify opportunities to introduce appropriate fundraising requests within wider engagement journeys.
• Use a mixture of digital and direct mail acquisition techniques to attract new supporters, increasing both the number of donors and their engagement with APF.
• Support the development of workflows that that define next steps following different types of engagement and shape clear engagement pathways that support conversion from initial engagement through to appropriate fundraising opportunities.
• Ensure lived experience and inclusive practice are reflected in all design and messaging.

6. Supporter care standards and compliance

• Support operational teams to deliver a high standard of supporter care at every stage of the supporter journey.
• Provide guidance on stewardship principles and help navigate more complex supporter relationships.
• Work with the Governance and Operations Manager to ensure all activities complies with GDPR and the Code of Fundraising Practice.
• Use data and engagement insights to identify high-value or high-potential supporters and refer them appropriately.
• Work in collaboration with internal stakeholders to achieve objectives, including attending and contributing to cross organisational meetings.

How to apply

Please submit a CV and a covering letter (maximum of two pages) highlighting your skills and suitability to the role, reflecting the key responsibilities in the job description.

First stage interviews to be held virtually on 1st May 2026, second stage interviews to be held at the Peterborough office on 8th May 2026.