Website & Social Media Manager

Website & Social Media Manager at Affinity Trust

Location: Hybrid – Thame Office (min. 2 days/week)
Hours: 37.5 per week
Salary: £40,000 per annum

The Opportunity

Are you a values-driven digital communications professional ready to amplify voices and build online communities that create real change? This is your chance to transform how a purpose-led organisation connects – driving visibility, engagement, and impact for people with learning disabilities, autism, and those who support them.

As our Website & Social Media Manager, you’ll combine up-to-date digital marketing knowledge and data insight skills with storytelling that engages key stakeholders – optimising our online presence, producing compelling and accessible content, and using data to improve engagement, support recruitment, and influence policy. You’ll also work closely with the Senior Marketing & External Affairs Manager to create digital content that strengthens our public affairs and stakeholder engagement activity.

What You’ll Do

Digital & Web Strategy

• Shape and deliver digital strategies that grow our online reach and impact.
• Oversee website content, performance, accessibility, and SEO, with agency support, identifying ongoing opportunities to improve reach and performance.
• Create and manage high-quality content that reflects our authentic voice and lived experiences.

Social Media Leadership

• Build and nurture trust and engagement across social media platforms.
• Empower and enable colleagues to share values-led content that showcases our work and impact.
• Design and run targeted campaigns to support recruitment, awareness, and policy influence.

Content & Digital PR

• Produce accessible multimedia content (video, graphics, storytelling).
• Lead digital PR activity to amplify campaigns, events, and partnerships.
• Support the delivery of content for public affairs and stakeholder engagement.

Analytics & Insights

• Use GA4 and social analytics tools to measure success and inform decisions.
• Report on performance and continuously optimise for greater impact.
• Stay ahead of trends, tools, and algorithms to keep our digital presence strong.

What You Bring

• Proven experience managing websites, social media channels, and digital communities.
• Hands-on understanding of GA4, SEO, digital PR, and paid social campaigns.
• Strong storytelling and content creation skills, guided by insight and data.
• Collaborative approach with the ability to align digital activity with organisational goals.
• (Bonus) Experience in health, social care, or policy-related communications; familiarity with accessibility tools.

Why Join Us

• £40,000 salary + excellent benefits.
• Hybrid working (min. 2 days/week in Thame).
• 31 days’ annual leave (inc. bank holidays), rising with service.
• Blue Light Card, Cycle2Work, option to buy additional holiday.
• We celebrate diversity and are proud to be Disability Confident – we guarantee an interview for any applicant with a disability who meets the minimum criteria.

This is digital work with purpose. Build communities. Amplify voices. Drive change.

If you are offered the role, you will be required to have a DBS check at the relevant level, which we’ll cover the cost for.

For full details, please see the attached job description.