Marketing & Engagement Officer

The Marketing & Engagement Officer will support the Head of Commercial Activities and Volunteering and the wider organisation by leading on marketing, communications and community engagement. This role will focus on raising the profile of Age UK Lambeth, increasing awareness of our services, campaigns, and activities, and building stronger connections with our community to grow participation, partnerships, and support.

You will be responsible for planning and delivering marketing campaigns, creating compelling content, managing communications channels, and coordinating engagement initiatives and events. Alongside this, you will play a key role in developing supporter relationships and encouraging charitable giving, helping to increase regular and one-off donations through effective communications and community partnerships.

This is a creative and outward-facing role, requiring strong communication skills, relationship building, and the ability to balance both strategic planning and hands-on delivery.

General Duties

● Run, monitor, and maintain the organisation-wide marketing and promotional calendar to meet service, campaign, and engagement needs.
● Manage and grow all social media channels, following agreed marketing plans to build interest, followers, and engagement.
● Keep websites updated with relevant information, campaigns, events, and supporter opportunities.
● Coordinate the events calendar with national and international awareness days (e.g. Black History Month, International Women’s Day, World Mental Health Day).
● Create and update marketing materials (using tools such as Canva), ensuring brand consistency.
● Write and create engaging content by attending service activities, community events, and partner initiatives (occasional evenings/weekends).
● Produce and distribute newsletters (via MailChimp) for clients, supporters, councillors, and other stakeholders.
● Work with HR and management to deliver internal communications, including staff newsletters.
● Support the Lambeth Carers Card project, including marketing and business engagement.
● Represent marketing and communications in internal projects, ensuring a clear voice for the organisation.
● Develop and deliver an annual engagement plan to strengthen community connections and support.
● Plan, organise, and promote community and fundraising events, ensuring strong marketing and communications support.
● Build and nurture relationships with community groups, schools, local trusts, and businesses to encourage collaboration, sponsorship, and charitable giving.
● Support the recruitment, induction, and retention of volunteers for events and engagement activities, ensuring they feel recognised and valued.
● Increase supporter involvement and donations through targeted campaigns and creative digital content.
● Encourage the growth of regular donors by promoting supporter journeys and clear calls to action.
● Monitor event budgets and resources, ensuring activities are cost-effective and well-organised.
● Maintain accurate supporter and donor data on the charity’s database (Donorfy).
● Report on progress against marketing, engagement, and fundraising plans, using data to inform improvements.

In the first 6 months, you’ll

● Get fully up to speed with Age UK Lambeth’s services, campaigns, and engagement priorities.
● Review and manage the marketing and communications calendar, ensuring all campaigns and events are planned effectively.
● Audit and refresh social media channels and the website, creating content that promotes services, campaigns, and community activities.
● Support the planning and delivery of key community events and awareness campaigns.
● Build relationships with internal teams to understand their marketing, engagement, and supporter needs.
● Develop and begin implementing a community engagement plan, including opportunities to encourage supporter involvement and charitable giving.
● Start creating marketing materials, newsletters, and digital content that align with the organisation’s brand and objectives.
● Establish relationships with key community groups, businesses, and volunteers to support engagement activities and events.
● Support initial reporting on engagement, marketing, and supporter metrics, identifying opportunities for improvement.
● Begin contributing to creative ideas and strategies to raise the profile of Age UK Lambeth and its services locally.