Campaigns & Partnerships Communications Lead

Air Ambulances UK 
Air Ambulances UK (AAUK) is the national charity supporting the lifesaving work of the UK’s air ambulance charities, enabling them to save even more lives every day.

Purpose of Post 
The Campaigns & Partnerships Communications Lead will play a central role in the planning, development, and delivery of AAUK’s communications campaigns and partnership-facing content.

The role will strengthen AAUK’s national voice by delivering high-quality, consistent, and engaging campaign outputs across both national awareness activity and partnership-supported initiatives.

This is a communications and campaign delivery role, supporting partnership activity through creative content, campaign assets, and storytelling rather than income generation or fundraising delivery.

The key objectives are:

• Support the creation of high-quality communications assets for partnership activity.
• Lead the delivery of AAUK’s annual campaign programme, including national and sector-wide awareness campaigns.
• Develop and deliver micro-campaigns aligned to key awareness moments across the year.
• Ensure consistent storytelling, messaging, and brand tone across all campaign outputs.
• Work collaboratively across teams to deliver impactful, audience-focused communications.

Key Responsibilities

Campaign Planning & Delivery

• Lead on the planning and delivery of key national campaigns, including Air Ambulance Week.
• Develop and deliver micro-campaigns such as: Restart a Heart Day, World Pilot Day, Road Safety Week and other relevant awareness campaigns.
• Create integrated campaign plans, messaging, and content outputs.
• Coordinate campaign timelines and ensure cross-team alignment for delivery.

Partnership Communications & Campaign Support

• Develop communications materials to support AAUK partnership activity and collaborations.
• Produce campaign assets, storytelling content, and supporting materials for external stakeholders.
• Support the creation of presentations, briefings, and campaign packs for partner engagement.
• Work closely with internal teams to ensure consistency in messaging across partnership activity.
• Act as a key communications contact for campaign-related partnership delivery.

Content Development & Storytelling

• Translate operational, clinical, and sector information into accessible public-facing content.
• Support the creation of case studies, ambassador content, and campaign narratives.
• Contribute to editorial outputs including publications and campaign materials.

Campaign Delivery & Digital Collaboration

• Work closely with the Communications & Marketing team to ensure campaign content is effectively delivered across digital channels.
• Support the creation of social media, email, and website assets linked to campaign activity.
• Ensure campaign messaging is consistent across all external communications channels.
• Contribute to improving audience engagement through high-quality campaign content.

Monitoring & Evaluation

• Support campaign performance tracking and evaluation using engagement and reach data.
• Produce post-campaign reports and insights to support continuous improvement.
• Identify trends and opportunities to improve future campaign effectiveness.

General Responsibilities

• Represent AAUK professionally in internal and external meetings where required.
• Work collaboratively with communications, fundraising, and policy teams.
• Ensure all activity complies with GDPR, fundraising regulations, and brand guidelines.
• Support wider organisational priorities and strategic objectives.
• Contribute to continuous improvement of campaign processes and delivery.

Essential Skills & Experience

• Experience in a communications, marketing, or campaign delivery role.
• Proven ability to plan and deliver multi-channel campaigns.
• Strong written communication and storytelling skills.
• Experience working across teams and managing multiple priorities.
• Ability to translate complex or technical information into engaging public content.
• Strong organisational and project coordination skills.
• Understanding of digital communications and content production.

Desirable Skills & Experience

• Experience within a charity, public sector, or membership organisation.
• Experience supporting partnership or stakeholder communications.
• Familiarity with digital content tools and CMS platforms.
• Experience in campaign evaluation and reporting.
• Knowledge of the air ambulance sector or emergency services (desirable but not essential).

Key Attributes

• Creative and ideas-led approach to communications.
• Strong attention to detail.
• Ability to work under pressure and to deadlines.
• Collaborative and proactive working style.
• Commitment to AAUK’s values and mission.

Benefits

• 36 days annual leave (including Bank Holidays FTE)
• Employee Assistance Programme
• Access to Blue Light Card and Blue Light Events
• Pension contributions
• Training and development opportunities
• Life Assurance policy cover
• Development opportunities

Commitment to Diversity & Inclusion

AAUK is committed to diversity and equality of opportunity in all aspects of our work. We actively encourage applications from under-represented groups and are committed to building an inclusive workplace.

Application Process

Applications should be submitted via CV and covering letter. Your covering letter should clearly demonstrate how your experience meets the requirements of the role.

Deadline for applications: 5 June 2026.

Shortlisted candidates will be invited to interview w/c 15 June 2026.

This is a fixed-term role, reviewed during the contract period. Future decisions on medium- and longer-term resourcing will form part of our organisational strategy and financial planning.