Senior Campaigns and Marketing Manager

Role description, March 2024  

Salary: £47,388 - £51,255, plus benefits.  Annual inflationary pay award pending (decided 25 March 24) 

Reports to:         Director of Communications and Marketing   

Direct reports:    One (Digital Marketing Manager) 

Role Summary    

This role will play a crucial role in coordinating delivery of Alcohol Change UK’s flagship Dry January® campaign and ensuring that other campaigns throughout the year (Sober Spring, Alcohol Awareness Week and more) connect with audiences across the UK and internationally. Working closely with external agencies and the Director of Communications and Marketing, you will be part of driving significant growth in the number of people taking part in our campaigns and increasing the profile of our work.  

Key Tasks and Responsibilities    

Project Management of the Dry January® campaign  

• In collaboration with the Director of Communications and Marketing, play a leading role in developing our ambitious strategy to grow our Dry January® campaign 

• Project manage delivery of the campaign, enabling wider members of the Communications and Marketing team to play their part 

• Act as a key point of contact at Alcohol Change UK with an external agency, ensuring excellent lines of communication and coordination through the campaign planning process, delivery and evaluation  

• Be committed to insights gathering and evaluation, taking learnings from previous years, testing new approaches to grow our impact and monitoring our success  

Delivery of campaigns through the year  

• Bring strategic thinking to an annual campaigns plan, creating clear opportunities for audiences to engage with our work and explore their relationships with alcohol  

• Support the continued development of Sober Spring (March-June) and Alcohol Awareness Week (July) as key moments to develop new audiences 

• With the Director of Communications and Marketing, explore new opportunities for significant national ‘Partnership Campaigns’ in our Culture Shift strategic strand 

• Explore audience journeys between all our campaigns, working closely with Communications Team and Engagement Team colleagues – particularly on digital and online platforms  

• Guide members of your team to deliver Marketing and Digital Communications (including social media) plans throughout the year, which support our wider strategic plan  

Financial Planning and Budget Management 

• Managing/overseeing the Dry January® budget, and other campaign spending throughout the year, in consultation with the Director of Marketing and Communications 

• Develop and maintain income and expenditure tracking and evaluation systems 

• Work closely with agencies and suppliers to agree spend, monitor invoicing 

• Maintain good communication with our Fundraising Department 

Line Management  

You will have direct line management for the Digital Marketing Manager (who in turn manages our Digital Communications Officer) and will be responsible for: 

• Agreeing objectives and work plans  

• Managing workload and performance through regular one-to-one line management discussions  

• Planning and implementing personal development programmes in all relevant skills 

• Undertaking annual performance reviews 

Other    

You will also be expected to:    

• Work closely with colleagues across the charity to support their work and to act as ‘one team’ 

• Contribute actively and positively to charity-wide strategies 

• Continually develop your knowledge of alcohol harm and solutions to it 

• Act as a positive ambassador for Alcohol Change UK at all times 

• Know, embrace and actively uphold the values of Alcohol Change UK at all times 

• Work flexible hours as necessary to meet the needs of the charity, time off in lieu (TOIL) will be earnt for any work required outside of normal working hours