Shop Manager
Job description
Shop Manager
Reporting to: Retail Support Manager
£27,941 - £30,840
37.5 hours per week
Huyton, Liverpool
As a Shop Manager for Alder Hey Children’s Charity, you will deliver sales, Gift Aid and profit targets to generate income for our charity. You will empower and lead a diverse shop team, including volunteers, always demonstrating our Charity Values of:
- Courage
- Together
- Passion
- Magic
The Shop Manager will be an integral part of the wider Charity team.
Income Generation
- Accountable for the shop’s performance in relation to all sales targets and Gift Aid targets and KPI’s. Ensuring that the results are communicated to the shop team and that all staff and volunteers are aware of, understand and are working to meet/exceed the agreed targets and KPI’s.
- Actively drive stock generation through community engagement and donor relationships
- Ensure maximum stock availability through effective stock control and shop replenishment.
- Continually review the rotation, quality, and replenishment of stock in order to maximise sales.
- Achieve the optimum price point for all stock items and promotional merchandise for seasonal and window themes, following the principles of Alder Hey Children’s Charity price guidelines.
- Provide direction and support to shop staff to actively promote Gift Aid in order to maximise contributions from donations.
- Identify local market and business development opportunities for performance improvement.
- Explore ways to maximise sales via events, donation drives, pop-up shops etc.
- Support the team to maximise income via our online platforms.
- Make commercial decisions to drive profitability of the shop.
- Present and maintain the highest standards of shop merchandising and visual layout.
- Support van deliveries and collections, including arranging schedules and assisting on the van when required to meet operational needs and support the team.
- Prepare and complete all shop administration inclusive of cash handling and banking functions to the highest standard, accurately and on time, always adhering to Policies and Procedures.
- Plan and organise daily workload throughout the shop in a way that ensures efficiency.
- Maintain an appropriate income/expense budget e.g., petty cash in accordance with the set targets to maximise the profitability of the shop.
- Seek, utilise and analyse management information including EPOS data to manage shop performance, seizing opportunities for improvement.
- Work with the wider Charity team to promote and support fundraising activities and events.
Staffing and Volunteers
- Create an inclusive environment where staff, volunteers and customers are treated with dignity, respect and fairness
- Line management of Assistant Shop Manager and team of volunteers.
- Proactively recruit, manage and retain a diverse team of volunteers, utilise their skill sets and motivate them to deliver great customer service and perform tasks in-line with charity standards.
- Maximise the shop’s opening hours and ensure the shop is open and managed by the shop team in the managers absence.
- Accountable for planning the shop rota, including both shop staff and volunteers to ensure cover at all times.
- Ensures that the new staff members and volunteers are provided with the appropriate induction process and training for their role.
- Provide and support ongoing training and development.
- Train and develop shop staff and volunteers in customer service standards, operating standards and retailing skills.
- To work and treat staff and stakeholders in accordance with the Charity’s values
- Ensure all Security, Health and Safety policies and procedures are adhered to in order to provide a safe and secure shop environment for staff, volunteers, customers and charity assets.
- Provide regular and relevant training for staff and volunteers in Health and Safety, maintain legal compliance at all times.
Customer Service
- Be passionate about delivering the highest level of shop standards, cleanliness, display and merchandising.
- Exceed customer expectations by providing excellent quality service.
- Seek out new opportunities to make a real difference our customers experience.
- Make a positive impact within the local community.
- Play a key role in enabling the shop to represent the Charity’s values
Other Duties
- Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
- Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to the team’s development and working collaboratively with colleagues and volunteers. Attend and support events run by the fundraising teams where required.
Any other reasonable duties as required by your line manager.
Organisation
Posted on: 16 June 2026
Closing date: 01 July 2026 at 12:00
Tags: Administration, Fundraising, Retail / Sales, Customer Service
The client requests no contact from agencies or media sales.


