Senior Direct Marketing Officer - Acquisition

Senior Direct Marketing Officer - Acquisition

As Senior Direct Marketing Officer, you will operate with a level of autonomy, build excellent agency relationships and deliver outstanding fundraising campaigns to achieve ambitious income targets. A focus on results will be vital but how these are achieved will also form a large part of the role; considering the non-financial measures of quality in addition to more traditional measures of success.

Working with internal teams and external suppliers, you will deliver direct marketing activity across a range of channels and media. You will lead paid media campaigns that drive donations and prize-led support, implementing the associated programmes and products. You will also deliver large-scale projects that strengthen the long-term success of campaigns, while delivering exceptional fundraising activity to achieve ambitious income targets.

In addition to this, you will be responsible for line managing the Acquisition Direct Marketing Executive who will support the Direct Marketing Acquisition team in achieving their targets.

Key Responsibilities:

Campaign Management

·        Plan, manage and deliver our Weekly Lottery and Value Exchange campaigns; ensuring they are in market on time, on budget and on brand across a range of channels and media.

·        Manage projects that will improve the long-term success of campaigns.

·        Deliver motivational fundraiser training and develop engaging fundraiser materials with agency stakeholders to ensure high-quality fundraising.

·        Ensure compliance and adherence to regulation and codes of practice is considered in all campaign activity, for example through fundraiser monitoring and engagement activities.

·        Work closely with Data and Digital teams to ensure effective processes are worked to and full campaign evaluation is possible.

·        Continuous improvement through test and learn principles across all activity.

·        Work collaboratively across the charity to deliver and amplify Individual Giving and wider organisational campaigns, maximising impact and income.

·        Development of compelling communications and materials to support all activities.

People management

·        Management and development of the Acquisition Direct Marketing Executive.

·        Ensure direct report has clear, SMART objectives and a development plan in place.

·        Complete routine 1-1 meetings and annual appraisals.

·        Ensure direct report has goals and a development plan written up which are routinely reviewed.

·        Agency relationship management across a variety of partners and suppliers, from building relationships and negotiating, to routine performance reviews.

Planning and budgeting

·        Input to annual planning and development of individual giving campaigns.

·        Compilation of detailed income and expenditure campaign budgets.

·        Work with Direct Marketing Acquisition Manager (Direct Response) in developing the Acquisition programme and strategy.

·        Input to quarterly forecasting and regular reporting across a range of financial and non-financial KPIs.

Finance and reporting

·        Ensure daily campaign tracking and reporting.

·        Routine end of campaign reviews and analysis.

·        Ongoing reporting on long-term success measures, such as attrition and ROI.

·        Invoice reconciliation and processing for timely payment.

·        Non-financial KPI trend reporting, such as opt-out/in rates and quality scoring.

Knowledge, skills and experience needed:

·        Reporting and ability to understand complex data sets

·        Understanding of compliance in fundraising.

·        Campaign management.

·        Briefing and working with external suppliers.

·        Direct marketing across a range of media and routes to market.

·        Copy writing and proof reading.

·        Proven track record of meeting or exceeding financial and non-financial targets.

·        Good organisational skills and the ability to prioritise workload.

·        Focus on results and continuous improvement.

·        Excellent attention to detail.

·        Good written and verbal communication skills and the confidence to communicate with people of all levels.

·        Agency management skills.

·        Strong team player and self-motivator.

·        Flexibility to work some unsocial hours and willingness to travel independently.

Additional Information:

Ways of working:   

As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £37,000 per annum, plus benefits

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 22nd March 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community. Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website. 

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

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