Senior Email Channel Officer - FTC

The Senior Email Channel Officer is a critical role in planning, creating, delivering and optimising our email campaigns and automated supporter journeys. The role ensures supporters receive timely, relevant and engaging communications that strengthen their relationship with the charity and drive meaningful action. The post holder will have experience in achieving KPI’s such as improved campaign engagement metrics; improved automated journeys to increase retention, reactivation and income; delivering email accuracy and quality; and contributing to the overall Supporter Experience Strategy to build lifetime value through more supporters, staying longer and doing more.

This is a 12-month FTC

Key Responsibilities:

Campaign and Automation Journey Planning & Delivery

·       Hands on delivery, including build and test high‑quality email campaigns that support fundraising, supporter engagement and other organisational priorities such as volunteering and campaigning actions.

·       Build, test and optimise automated email journeys that welcome, retain, steward and reactivate supporters, building performance knowledge and insight that can be replicated across different supporter products and journeys.

·       Support the Email Channel Manager with overseeing the email marketing calendar and sign offs where needed.

·       Work with data and CRM teams to improve trigger logic, personalisation and segmentation, using your audience understanding to incorporate targeting and personalisation using customer data and dynamic content logic.

·       Advise on the integration of email within multi-channel campaigns (e.g. email, SMS, Whatsapp, direct mail, social and telephone)

Reporting, Performance & Insight

·       Monitor performance and continuously refine journeys to improve conversion, engagement and lifetime value.

·       Work with Business Intelligence, Insight and Digital Analytics teams to produce regular reports on email performance, offering clear insights and recommendations.

·       Use A/B testing, segmentation and behavioural insights to drive continuous improvement.

·       Ensure activity aligns with KPIs around engagement, retention, income and supporter satisfaction.

Data, Compliance & Quality Assurance

·       Ensure all email activity is fully compliant with GDPR, PECR, consent and internal data governance.

·       Working closely with the website team, carry out thorough QA across content, links, rendering and segmentation before deployment.

·       Champion accessibility, inclusive language and best‑practice UX within email design.

Collaboration & Stakeholder Management

·       Work closely with internal teams needing email support, advising on strategy, best practice and channel suitability.

·       Work closely with digital, brand, design, marketing, data and analytics and supporter engagement teams to improve the supporter experience.

·       Work closely with other internal teams needing email support, advising on strategy, best practice and channel suitability.

·       Liaise with platform and technology partners to troubleshoot issues and support continuous improvement.

Platform & Technical Ownership

·       Strong use of ESP platforms such as Dotdigital, Salesforce Marketing Cloud, or equivalent to build and optimise emails and journeys.

·       Support the development of templates, modules, reusable assets and stronger processes.

·       Contribute to platform migrations or upgrades, ensuring smooth transitions and improved capability.

·       Identify and implement workflow improvements between the Supporter Experience and Data teams to increase effectiveness and reduce lead times for campaign deployment.

Training & Upskilling

·       Champion email channel best practise to uphold high quality assurance and executional standards.

·       Support the Email Channel Manager with upskilling and mentoring junior team members in email and channel best practice, automations, segmentation, project planning and supporter journeys.

·       Create and maintain documentation of learnings, processes, ways of working and results where required.

Knowledge, skills and experience needed:

·       Significant experience delivering email campaigns and automated journeys in a fundraising, marketing or digital environment.

·       Hands‑on experience with email marketing platforms and CRM systems.

·       Proven track record of improving performance through testing and optimisation.

·       Experience working with data teams and segmentation logic.

·       Familiarity with behavioural insights or loyalty‑building techniques.

·       Strong understanding of email best‑practice, including accessibility, personalisation and UX.

·       Knowledge of GDPR, PECR and data governance standards.

·       Excellent copywriting and editing skills.

·       Strong analytical skills with ability to turn insight into action.

·       Have experience with interpreting and using reporting tools (Google Analytics, PowerBI, Lookerstudio or equivalent).

·       Ability to manage multiple projects with competing deadlines.

·       Ability to work collaboratively across teams and managing stakeholders.

·       Comfortable working autonomously, prioritising delivery.

·       Proactive mindset, self-starter and passionate about customer-first communication.

·       Excellent attention to detail and organisational skills

Additional Information:

Ways of working:   

As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £37,000 per annum, plus benefits.

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 17th May 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community. Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. Should you require any adjustments at either the application or interview stage, please contact us via our website. 

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.