Senior Audience Insight Manager

About The Role
About Alzheimer's Society - who are we and what’s our mission?

Dementia is the UK’s biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer’s Society, we’re the UK’s leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding ground-breaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we’re working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

About the opportunity

This is an exciting time to join the Audience Insight team, part of the Brand and Communications function within the Income and Engagement directorate. Since the relaunch of our brand, Alzheimer’s Society has gone from strength to strength using audience insight to inform strategic decisions at the highest level of the organisation.
The scope of our work is wide-ranging. We lead on market research projects across the Society, supporting not just Income and Engagement, but also Research, Influencing, and Services. One day you might be supporting a local services initiative, the next you could be testing advertising and communications, and the next collaborating on the UK’s largest research study involving people affected by dementia.

Over the past year, we’ve delivered a diverse mix of qualitative and quantitative projects, both internally and through external agencies. We use cutting-edge techniques, including neuroscience and behavioural science, to generate impactful insights that drive change across the charity.

You’ll be joining a team of three dedicated market research professionals and will have line management responsibilities.

About you
You will:

- Have a minimum of 7 years’ experience in market research, either client side or agency side
- Bring proven line management experience
- Demonstrate strong qualitative and quantitative research expertise, including moderating focus groups
- Be a strategic thinker, confident in presenting insights and recommendations to board-level stakeholders
- Have experience working with or within the charitable sector

What you’ll focus on:

- Embedding and bringing a new segmentation to life
- Communication & message testing
- Influencing and Policy research around the needs of those affected by dementia and helping to recommend policy recommendations to key stakeholders
- Fundraising initiatives and new product development.

Senior Audience Insight Manager
Closing Date: 18th June