Individual Giving Fundraiser
Who we are
Arts for Dementia is an inclusive and dynamic charity, and a leader in our field. We work with artists, galleries, museums and community spaces to offer inspiring arts programmes for people in the early stages of dementia and their companions. We train facilitators from around the country to deliver effective arts-based activities for people living with dementia, and we advocate for the benefits of the arts for people affected by dementia.
With a new 3-year strategy and ambitions to grow both our income and work with those affected by dementia by over 80%, we are at an exciting point in our development and this is a great time to join our team. We have an established flexible work practice and can accommodate individual needs within the team.
Our values
Creative; Inclusive; Collaborative; Empowering; Inspiring
What we are looking for
We're looking for an experienced and ideas-driven Individual Giving Fundraiser to join our dynamic, warm and dedicated team. You will be responsible for the development and delivery of a new Arts for Dementia individual giving strategy. You will lead on campaigns and develop / deliver Arts for Dementia’s supporter engagement journey to develop strong and long-lasting supporter relationships. The role will actively contribute to Arts for Dementia’s overall fundraising strategy and income generation.
Main purpose of job
To support the Fundraising Manager to reach our income targets, with a focus on individual giving.
- Part time: 21 hours per week, working flexibly
- Salary: £35-37k (pro-rata’d)
- Reporting to: Fundraising Manager
- Location: Hybrid. Mainly home-based with one day in London per week. Occasional evenings or weekend days in London for events and activities.
Key responsibilities:
Donor acquisition
· Initiate and deliver acquisition strategies to attract new individual donors.
· Identify target audiences, test new channels and messages to drive supporter growth.
Campaign management
· Plan, deliver, and evaluate multi-channel fundraising campaigns (e.g., email, direct mail, social media).
· Collaborate with communications manager to create compelling donor appeals.
· Track, evaluate, and report campaign performance.
Donor stewardship & retention
· Manage and grow a portfolio of individual donors, ensuring timely and personalised communication.
· Develop and implement donor stewardship plans to grow and secure loyalty/long-term support.
· Monitor and review donor journeys and feedback to improve engagement and satisfaction.
Data management & reporting
· Maintain accurate donor records and manage donor Donorfy.
· Report on individual giving KPIs and campaign ROI.
· Ensure all activity complies with GDPR and fundraising best practices.
Collaboration & innovation
· Understand our work, its impacts and our culture.
· Work closely with colleagues across the team to align messaging and realise opportunities.
· Stay up-to-date on sector trends and innovations in individual giving and digital fundraising.
Skills, knowledge and experience:
Essential
· Previous experience in an individual giving role, with good working knowledge of fundraising best practice
· Demonstrable success in growing income through regular giving
· Experience developing and delivering fundraising campaigns and communications across a range of channels
· Experience working with fundraising databases or CRMs (we use Donorfy)
· Knowledge of the ethics and legislation relating to fundraising and GDPR
· Excellent written and oral communication skills, with strong attention to detail and engaging story-telling
· Experience of working collaboratively with a small staff team, able to listen and support alongside bringing new ideas and expertise
· Willing to work flexibly and respond to changing demands
· Self-motivated and able to manage your own time effectively
· Committed to equality, diversity and inclusion
Desirable
· Interest in a range of arts, art practices and creativity
· Experience and understanding of dementia
We are keen to have a diverse and inclusive team, and value lived experience. We welcome applications from minoritised groups and those who are familiar with dementia.
Please provide a CV and covering letter. The covering letter should include:
• Your relevant skills and experience, with reference to the list of essentials and desirables above
• Why you would like to work for Arts for Dementia
Deadline: 5pm, Friday 6th June 2025
At Arts for Dementia we use the power of the arts to inspire people living with dementia to get creative, connect, learn new skills and have fun.




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