Head of Individual Giving

Barnardo's is seeking an experienced and collaborative leader to join our Fundraising & Marketing Directorate as Interim Head of Individual Giving. This is a pivotal senior management role, responsible for leading a team delivering a supporter and data focused fundraising programme, inspiring the public to donate, do more and build loyalty through authentic and compelling communications aligned to Barnardo's strategy. It is a critical income stream—raising over £13 million annually.  

About the Role 

As Head of Individual Giving, you will lead a high-performing team of fundraising specialists across regular giving, cash, raffle, lottery, and legacy marketing. You will support in the development of the long term growth plan, work in inter disciplinary teams on campaign development and delivery supporting your team in this new way of working and be responsible for executing the plan so that it drives growth in acquisition, retention, and lifetime value of supporters. 

You will play a key role in the Fundraising & Marketing Leadership Team, contributing to the development of the charity's overarching fundraising & marketing strategic plan and embedding a culture that strives for excellence, focuses on continual improvement, and delivers in collaboration with others. 

This is a role for a experience professional who can translate insight into action, lead complex programmes with agility, and inspire teams to deliver outstanding results. 

Key Responsibilities 

• Strategic Leadership: Support the development of a Fundraising & Marketing growth plan and deliver a multi-year Individual Giving programme that supports sustainable income growth and deepens supporter engagement. 

• Programme Oversight: Lead the planning, delivery, and optimisation of multi-channel fundraising campaigns, ensuring they are data-driven, audience-centric, and aligned with Barnardo's brand values. 

• Financial Stewardship: Manage a multi-million-pound income and expenditure budget, with responsibility for forecasting, contingency planning, and risk mitigation. 

• Cross-Organisational Collaboration: Work closely with colleagues across Digital, Brand & Marketing, Supporter Care, Services and Compliance, Supporter Data & Insight, Communications and Children's Services to deliver integrated campaigns and a seamless supporter experience. 

• Insight led continual improvement: Embed a culture of test-and-learn, using market intelligence, segmentation, and performance data to inform strategic decisions and drive continuous improvement. 

• Leadership & People Development: Lead and develop a large team of direct and indirect reports, fostering a high-performance culture and supporting professional growth. 

About You 

You are a senior fundraising professional with: 

• A proven track record in strategic planning and delivery within a large, complex organisation. 

• Extensive experience in direct marketing and individual giving, with demonstrable success in income growth and supporter engagement. 

• Strong financial acumen and experience managing substantial budgets. 

• Excellent leadership, communication, and stakeholder management skills. 

• A collaborative mindset and the ability to influence at all levels. 

• A commitment to Barnardo's values and a passion for making a difference in the lives of children and young people. 

Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible. 

Pay & Reward Framework

We know that our colleagues go above and beyond in delivering our vital work, driven by their passion and commitment to Barnardo's values.  We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people. 

For all these reasons, we are committed to a new approach to pay and reward, to ensure it is fair, attractive and progressive, which was rolled out in April 2023. This is a positive change for the charity, and a part of our People & Culture Strategy. It will assist us in supporting colleagues to belong, thrive and grow in their colleague journey at Barnardo's and in time will offer clear routes of progression for colleagues in both their career and their pay. 

Whilst the full pay band and salary range is advertised, our approach to starting salaries is to appoint between the minimum to mid-point of the pay band – this ensures that pay steps are available to reward our colleagues annually based on their contribution to excellence and alignment to our values and behaviours.  More details on Barnardo's pay framework can be found upon application.