Head of Brand and Profile Growth

We're the UK's specialist blood cancer charity and our vision is clear: we’re here to beat blood cancer. We fund world-class research; provide information and support to patients and their loved ones; and raise awareness of blood cancer.

Our strategy has set ambitious goals to reach and engage a much larger and more diverse range of people who care about blood cancer. We’re looking for a talented brand and communications leader with a passion for audience-led integrated planning to help deliver this change. Comfortable getting up to speed quickly and driving conversations with colleagues and agencies at all levels, you have experience leading and energising multi-disciplinary projects and teams to deliver impactful results. 

You’ll own our prospect audience segmentation, using it to inform our brand strategy and communications planning, ensuring we are constantly keeping it fresh by learning from audience behaviours. You’ll drive our audience strategy and bring it together with brand growth targets and communications plans, helping to set priorities based on organisational strategy and audience need. As guardian of our profile, you’ll be responsible for ensuring we remain relevant to our audiences by monitoring and reporting on brand health and communications performance data, using this to inform planning and decision making.

Accountable for delivering strategies for brand and content marketing, in line with our brand positioning, you’ll work closely with teams across the charity to ensure integration. And you’ll lead and motivate a passionate Brand and Communications team, energising everyone every day to deliver their best work.

Expected travel for this role is: Once a week or as needed dependent on requirements

We’re committed to actively promoting equality, diversity, and inclusivity. In line with our strategy we welcome approaches from individuals from underrepresented groups, including minority communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.