Direct Marketing Executive, Legacy Marketing

About the role

In this busy role, you’ll assist in the delivery of legacy marketing campaigns

channels across a range of channels, including digital, telemarketing, legacy events and direct mail, and help to promote gifts in wills to internal audiences too. You’ll be allocated your own campaigns to project manage and you’ll monitor income, expenditure and KPI’s for all activity.

You’ll provide support for the administration of gifts in wills, including managing both legacy enquiries and legacy notifications, ensuring these are handled efficiently and to agreed timescales. This is a great role within a growing legacy program that will build your legacy and direct marketing skills and give you plenty of opportunity for development.

With combined individual giving income growing strongly and expected to reach £31 million in 2026-27, this is the perfect time to join an experienced and effective individual giving team.

About you

You’ll have some experience of working in a similar environment such as fundraising, marketing, sales or customer services, or have experience of managing your own projects.

You enjoy the variety of working on campaigns across a range of channels seeing

the results of your work. As a well-organised person with great communication

skills, you’ll be at ease liaising with external suppliers and in-house stakeholders across the charity to support the delivery of legacy marketing campaigns. Your close attention to detail will ensure accuracy with campaign reports, record keeping and invoice processing. And you’ll be able to use your excellent writing skills to craft copy that inspires both internal and external audiences about gifts in wills.

Job description and benefits

The job description and our attractive benefits are available for you to download.

Primary location of role and hybrid working

This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home.   

The salary range is:

£26,936 to £28,000 per annum London based

When applying

We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria. If you’ve any immediate questions please email

Our commitment to equity, diversity and inclusion

We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who
we support.

We reserve the right to close this advert early. Therefore, to avoid disappointment please submit your application as soon as possible, if you’re interested in this opportunity.

Closing date  Wednesday 30 September 2026 11:59 pm

Interview date Week commencing 12 October 2026