Supporter Acquisition Manager

This is an exciting and challenging position, which will be pivotal in growing the acquisition programme as part of our 5-year strategy. Managing the A&W team and collaborating with others across the Fundraising and Communications Directorate, you'll help to optimise acquisition activity as we scale up investment in this area. This is an opportunity for someone to help make a real difference to a varied programme using a test and learn approach. 

The Supporter Acquisition Manager (SAM) leads a team of two Senior Officers to grow our new supporters through delivery of annual testing plans across all acquisition products and channels. The SAM is responsible for the largest budget within the FundComm department. They play an instrumental role in shaping and delivering the 5 year growth strategy and are key to making it a success. A focus of the role to support this growth involves managing cross-team projects - inline with Brooke’s project management framework - to design, test and roll out new creatives and products that attract and retain higher volumes of new supporters. This will include our regular giving product, as well as introducing a brand new prize led product such as raffle or lottery. 

Criteria 

We’re looking for a strong and collaborative project manager with good all-round experience of channel marketing for acquisition. Experience in delivering DRTV and digital are essential and experience developing RG or prize-led products is desirable. 

You will need to be confident setting and managing budgets and KPIs and able to accurately forecast and report against large budgets across multiple products and channels. This includes using a data-led approach towards strategic annual planning, budgets and operational plans for your area, with your team’s input. You will know how to operationalise and optimise these plans through a test and learn approach and help champion and embed a testing culture across wider teams as well. You’ll also be an organised individual with excellent communication and analytical skills, who enjoys working across teams to deliver best in class products and integrated appeals. You will use your knowledge of the supporter engagement funnel to drive growth through integrated campaigns, working closely with Brand MarComms team to ensure awareness activity, targeting and organic channels all align to support acquisition objectives.  

At Brooke, we celebrate diversity and the creative new ideas it brings. We actively encourage applications from all backgrounds, in particular global majority candidates, candidates from a social mobility background, disabled and neuro-diverse candidates, and candidates under 25 as these groups are currently under-represented at Brooke. 

We are aware that studies have shown that women and global majority candidates are less likely to apply for a role if they feel they do not meet the full criteria of the job description. If you feel you meet the majority of the criteria, we would love to hear from you. 

We offer a variety of flexible working options to best support our staff and to ensure our working practices are as inclusive as possible. 

Closing date: 19th January 2025 (this role may close early depending on the response)