Supporter Journeys Manager

Reporting to the Head of Supporter Engagement, the Supporter Journeys Manager is responsible for both managing our Dynamics 365 marketing platform (both processes and data) and working across all FundComm teams to create and support delivery of a cohesive automated Supporter Journeys Strategy.  

Having recently moved to a new CRM Dynamics 365, which also includes a new email and SMS marketing platform, we now have access to improved functionality for automated Journeys. The Supporter Journey Manager is a new role to support our ambitious FundComm goals around growth, income and engagement, fully utilising the potential of the new platform, as well as overseeing the testing program on all our website and online conversion forms. 

Though primarily a digital focused role, the overall objective of the role is to ensure all journeys are designed to best meet FundComm overall goals while providing an optimal supporter experience. This will be done through creation of a Journey Strategy and plan for audience-led journeys across all channels, asks and platforms. As well as being responsible for design and delivery of some of the key journeys, it also involves an advisory and governance role for all FundComm automated journeys and online forms, ensuring they’re designed to maximise engagements, income and conversions along each stage in Brooke’s Engagement funnel 

Criteria 

The role requires working collaboratively across FundComm using Brooke’s project management principles, with line management of the Supporter Engagement & Experience Officer and Senior Journeys Officer who manages the online landing page and forms testing program. The role ensures all existing and future journeys are mapped and documented, and creating a cross-team process to test, share learning and optimise them on an ongoing basis.  

We’re looking for someone who is organised and will enjoy coordinating workshops and ideas generation to recommend plans for which new journeys should be built, inspiring teams with training on best practice in journey design and copywriting. The role would suit someone target driven, with strong experience of coordinating cross team projects, while motivated to deliver high quality service.  

As a key part of the role is creating, communicating and maintaining new processes, as well as governance of all source code structures and data marketing lists and journey entry rules, you’ll need to be very confident working with large data sets. Experience of designing and building automated email journeys in a similar platform and online donation page testing is essential. 

At Brooke, we celebrate diversity and the creative new ideas it brings. We actively encourage applications from all backgrounds, in particular global majority candidates, candidates from a social mobility background, disabled and neuro-diverse candidates, and candidates under 25 as these groups are currently under-represented at Brooke. 

We are aware that studies have shown that women and global majority candidates are less likely to apply for a role if they feel they do not meet the full criteria of the job description. If you feel you meet the majority of the criteria, we would love to hear from you. 

We offer a variety of flexible working options to best support our staff and to ensure our working practices are as inclusive as possible. 

Closing date: 19th January 2025 (this role may close early depending on the response)