Digital Communications Officer

Charity People is delighted to be partnering with Allkind to recruit a Digital Communications Officer.

Allkind is a London-based mental health charity dedicated to ensuring people of all ages can access the support they need to live the lives they deserve. Working across the full spectrum of mental health, the organisation delivers personalised services for adults, children and young people, alongside training for organisations to create healthier, more supportive environments.

Recognising that mental health challenges affect people differently at different stages of life, Allkind focuses on providing support early - long before crisis point - through an approach shaped by lived experience and grounded in care, courage and kindness.

Contract: Permanent role working five days per week
Salary: £32,280 per annum

Location: Hybrid role between home and the London office, with two days per week in the office in Westminster predominantly

Closing date for applications: 9am on Friday 10th July
Interviews: Interviews will be held in person on the 22nd July

You'll be a core member of a small, proactive and talented team and will have primarily responsibility for overseeing all social media output for the organisation, as well as for website content creation and management. You'll work to increase Allkind's reach, impact, followers and visibility through the creation of influential marketing and communications that support the work of this amazing organisation.

Core responsibilities within the role will include:

• Create and publish regular, engaging social media content relating to all elements of Allkind's work, including across Facebook, Instagram, LinkedIn, TikTok and YouTube
• Plan and maintain a social media content calendar to ensure timely promotion of services, campaigns, events and fundraising activity, while identifying relevant awareness days and key moments
• Identify and engage with local groups, organisations and partners online
• Monitor Allkind's social media channels and ensure that queries and comments are responded to in a friendly and timely manner
• Lead on video content creation and support the development of Allkind's TikTok presence to expand engagement with younger audiences
• Be proactive in engaging with followers, other charities and key campaigns to drive engagement and brand awareness
• Manage and optimise Meta advertising campaigns and support the use of Google Ads and Google Analytics in line with the promotional needs of services and projects
• Maintain and update Allkind's website using WordPress, ensuring that all information is accurate and engaging
• Create and publish website content, including news stories, service pages and campaign pages, ensuring content is accessible, engaging and aligned with the organisation's tone of voice
• Work closely with the website developer to troubleshoot issues, implement improvements and support the ongoing development of the website
• Monitor and analyse website and social media performance using tools such as Google Analytics and platform insights, identifying trends and engagement patterns
• Build strong relationships with staff and volunteers to identify stories, updates and achievements that can be developed into engaging website content
• Support the promotion of fundraising campaigns, challenge events and new organisational initiatives. This will include occasional weekend work to capture content at events such as marathons.
• Capture images and video during events and activities for promotional purposes and maintain an organised and accessible organisational photo library

We would love to see applications from candidates with the following skills and experience:

• Experience of managing social media output across all platforms for an organisation and using a scheduling tool such as Hootsuite, Social Pilot, or equivalent platform
• Experience of using a Content Management System (preferably WordPress) to manage and maintain a website
• An ability to write impactful and engaging posts which reach a variety of different audiences
• Understanding of, and commitment to, equity, diversity and inclusion in the context of communications
• Proven ability to effectively manage a workload with competing priorities
• Knowledge of how effective communications is linked to an organisation's overall success
• An understanding of how to use digital platforms to generate fundraising activity
• Good written communication and editing skills and the ability to present information clearly, including in reports
• Excellent interpersonal skills and the ability to communicate with a wide range of people
• Photography and videography skills, including video recording and editing for short-form social media content
• Experience using design tools (e.g. Canva, Adobe Creative Suite) to create clean, engaging graphics that translate ideas into compelling visual content

If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.