The purpose of the role is to drive and deliver our ambitious fundraising strategy in order to support the work of Life. The Individual Giving Manager is responsible for shaping and delivering the end-to-end experience of existing supporters as well as attaining new supporters.
Reporting to the Director of Income Generation and leading the Individual Giving Team, the post holder will work closely with colleagues across the fundraising and marketing teams to; create, test, monitor and evaluate appeals and campaigns, lead on Legacy (and in-memoriam giving) lottery and raffle and other income streams associated with individual giving. The post holder will be working to and reporting on ambitious income and expenditure targets and ensuring that supporters have a positive experience of the charity.
The postholder will lead a Donor Administration Manager to deliver on a positive donor/supporter experience with the aim of retention of current supporters for the long term as well as acquisition of new donors, maximising the potential of all of our supporters. It forms a central part of the overall fundraising strategy, with the ultimate aim of growing our individual giving income to increase the impact of the charity and benefit those needing support in pregnancy, pregnancy loss or in the early years of a baby.
Key Responsibilities:
· Design, develop and implement a cohesive supporter journey strategy focussed on supporter needs and continuous re-engagement
· Champion best practice and stewardship with individual supporters
· Grow one-off donations and regular gifts and maximise the acquisition of new supporters through direct mail and digital marketing
· Co-ordinate all communications and messaging targeted at existing supporters
· Measure performance against campaigns and appeals
· Lead on marketing and communications around Legacy giving and the Legacy and In-Memoriam supporters journey
· Lead on other forms of individual giving income streams such as the lottery or raffles, horizon scanning for new opportunities
· Ensure that CRM data is used effectively across the charity
· Ensure that GDPR policies and procedures are regularly reviewed and updated and adhered to across the organisation
· Support data benchmarking, prospect research and audits as required
· As part of a new organisation-wide approach, identify and embrace new digital opportunities, trends and technologies in relation to supporter experience and direct marketing
Individual giving, core fundraising activity
· Plan, organise and deliver a broad range of ongoing and specific fundraising campaigns and activities
· Regularly review campaign deliverables to ensure targets are on track or adjustments are put in place to mitigate any shortfalls etc
· Regularly report back to the Director of Income Generation on plans and activities
· Lead and manage the Supporter Journeys mapping and implementation programme across a range of channels and products
· Identify and develop key audience segments, in conjunction with the marketing team
· Proactively keep up to date with new trends, technologies and opportunities in relation to supporter experience and direct marketing
· Develop peer networks across the sector
· Responsible for budget management and financial approvals
· As part of ongoing annual operational planning, monitor income and expenditure and draw up relevant departmental budgets
Research & Service Development
· Identify individual giving trends and use this knowledge to continually develop new products for the charity
· In line with GDPR and complying with all legislation and the Code of Fundraising Practice: ensure fundraising and campaigns are insight-led and focused on long-term growth
· Oversee the compliance of third party agencies to ensure activity is carried out in line with the values of Life, the Fundraising Code of Practice and the law
· Input fully into the wider fundraising strategy by working closely with fellow managers and the team as a whole
Information Management
· Ensure data and information systems are up to date and provide an accurate picture of supporter segmentation, communications, preferences, permissions, requests, gifts and pledges
· Create regular and detailed reports to monitor individual giving performance against campaigns and targets
· Support the maintenance of the database to ensure records are updated, procured and implemented.
Personal and People Development
· Ensure personal continuing professional development is maintained, including attending relevant internal and external development training and workshops.
· Ability to manage own objectives and areas of responsibility within charity projects to ensure deadlines and financial targets are met.
· The post holder will be expected to liaise within the team and with key stakeholders as well as supervising specific projects and campaigns.
Line management responsibility for the Fundraising Insight & Database Officers, providing day to day management support, appraisals and objective setting, as well as working with these postholders on their own personal and career development.
The client requests no contact from agencies or media sales.
Job Title: Assistant Director - Communications and Content
Location: Flexible - Home-based, Shelter Office-based, or combination with regular travel to London and other locations
Contract Type: Interim, 12 months Fixed Term Contract
Accountable to: Director of Communications, Policy, and Campaigns
Salary: £78,441per annum
Hours: 37.5 per week (pro-rata if part-time)
Leave: 30 days holiday per annum + Exceptional Benefits
Closing date: Sunday 5th May at 11:30pm
About Shelter
A home is a fundamental human need, as essential as education or healthcare. Yet millions of people across Britain struggle on a daily basis with homelessness, bad housing conditions, soaring rents, discrimination, and the threat of eviction. So, we are striving for change, with individuals, in communities, across society, and leading the way to a safe home. We need ambitious, best-in-class individuals who are passionate about our cause to join us at this exciting time. This is your chance to play a part in the fundamental change we are striving to achieve.
At Shelter we are united by our purpose to defend the right to a safe home. Our enemy is the social injustice at the core of the escalating housing emergency. We believe that to win that fight, we must be representative of the people we are here to help and those who support our movement for change. In all our people decisions, we take pride in being inclusive, fair, equitable and transparent.
We have committed to combat racism both within and outside Shelter and welcome you on our journey to becoming a truly anti-racist organisation.
About the Team
This interim role reports to the Director of Communications, Policy and Campaigns (CPC), alongside other Assistant Directors.
The CPC team drives Shelter's campaigns for social housing and renters' rights, supporting our services and income generation efforts.
You'll manage heads of important content and engagement teams, driving strategic direction and collaboration across functions.
About the Role
As Assistant Director Communications and Content, you'll lead Shelter's communication efforts, ensuring impact, reach and a coherent organisational voice.
You'll oversee media teams, drive cross-channel campaigns, and develop ambitious communication strategies. With your experience in matrix management and project/change management, you'll guide teams to achieve our strategic goals amidst organisational change.
About You
We're seeking candidates with extensive experience leading and managing media and communications teams, along with a track record of developing impactful cross-channel campaigns. Your ability to navigate complexity, build collaborative relationships, and drive strategic change will be crucial in this role.
How to Apply
Please reserve the following dates in your diary when you apply:
- An introduction Interview will take place Friday 10th of May virtually for approximately 30 minutes
- Panel Interviews will take place virtually on Monday 13th of May
Please ensure you have read the full Recruitment Pack before applying. Please click ‘Apply for Job’ below. You are required to submit a CV and a supporting statement. The supporting statement should address and cover the following 3 questions. Answers should not be more than 250 words in length.
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Can you elaborate on your experience leading and managing high-performing communication team/s? Please provide an example of a successful initiative or project you led, highlighting how you achieved strategic objectives.
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Can you provide an example of a time when you led a high-performing team/s through a period of significant change or transition? How did you approach managing both the strategic objectives and the team dynamics during this process?
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Please elaborate on your experience of leading external communications that deliver on values of anti-racism and inclusion - highlighting how you navigated challenges and supported team members to feel empowered to contribute.
Benefits
We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension, and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.
Shelter helps millions of people every year struggling with bad housing or homelessness through our advice, support, and legal services. And we campaign to make sure that, one day, no one will have to turn to us for help. We’re here so no one has to fight bad housing or homelessness on their own.
Safeguarding
Safeguarding is everyone's business. Shelter is committed to protecting the health, wellbeing, and human rights of those we support, and enabling them to live free from harm, abuse and neglect.
All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.
Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.
The client requests no contact from agencies or media sales.