Direct Marketing Fundraising Officer

Compassion in World Farming International is a global movement transforming the future of food and farming. Bring your creativity and direct marketing skills to campaigns that inspire generosity and help build a better future for farm animals. 

Direct Marketing Fundraising Officer 

Role type:Full-time; Permanent

Location: Godalming, Surrey, UK (hybrid working pattern: two days in the office, currently Tuesdays and Thursdays). The office is located close to Godalming station, with direct trains from/to London Waterloo in approximately 45 minutes.   

Salary: £29,000 - £33,000 per annum (depending upon skills and experience)    

About the role  

As our Direct Marketing Fundraising Officer, you’ll help turn compassion into action. From fundraising appeals and our Farm Animals Voice supporter magazine to raffle and lottery campaigns, you’ll create and deliver communications that welcome new supporters, strengthen existing relationships and raise vital income for our work.

You’ll work with colleagues across our Global Fundraising and Engagement team and external stakeholders. This is a varied, hands-on role combining both compelling content, careful campaign coordination and insight into what inspires people to give, across print, direct mail, web, email and social media. 

As part of this vital role, you will:

• Bring campaigns to life - Support campaign planning, coordinate timelines and develop compelling content with colleagues and agencies.
• Keep the detail on track - Coordinate briefs, campaign data, audience targeting, purchase orders and budget records to support well-organised delivery.
• Deliver quality print and digital communications - Manage production schedules, suppliers, proofing, personalisation checks and approvals so materials are accurate, on brand and ready for launch.
• Learn, test and improve - Monitor results, support A/B testing and use campaign insights to improve supporter engagement and fundraising performance.

About you 

To succeed as our Direct Marketing Fundraising Officer, you’ll enjoy combining creative communication, with the practical detail that makes a campaign work. You will need to have previous experience of direct marketing, a confident writing style and an organised approach to coordinating projects, suppliers and deadlines.

Skills and experience you’ll bring:

• Experience of planning and delivering direct marketing campaigns, including print and digital production.
• Strong project and supplier management skills, with a methodical approach and excellent attention to detail.
• Creative, persuasive copywriting, excellent written English and a good understanding of multi-channel marketing.
• Strong IT and data skills, with experience of data management and budget administration.
• A relevant degree or qualification, or equivalent professional experience, in direct marketing or a related field.

Experience of prize-led giving, supporter acquisition and retention, audience segmentation or Salesforce would be welcome, but is not essential.

If you don’t meet every requirement but believe you could thrive in this role, we encourage you to apply.

Why join us

Put your marketing skills behind a cause that matters, to help inspire the generosity that makes our work for farm animals possible, alongside colleagues committed to a more compassionate future.

We offer a supportive, flexible workplace with a strong focus on wellbeing and development, including: 

• 25 days annual leave + bank holidays 
• Health Cash Back Plan and 24/7 GP access 
• Employee Assistance Programme and MHFA support 
• Premium Calm App subscription 
• Electric car scheme available
• Defined contribution pension scheme 
• Enhanced discretionary sick pay 
• Hybrid working model (role and location dependent) 
• Free onsite parking and office next to mainline station 
• Cycle Benefit scheme and other savings options 
• Ongoing learning and development opportunities 

How to apply and key dates

If you’re ready to make a global impact, we’d love to hear from you. Please submit your CV and a cover letter outlining how you meet the Person Specification. To support a fair and unbiased recruitment process, we kindly ask that you do not include a photo in your CV.

Please note that we may begin interviews on a rolling basis, so early applications are encouraged. 

Closing date: Wed 2nd December

1st Stage (Teams) Interview: Anticipated planned date Friday 4 December PM

2nd Stage (Face to Face at HQ) Interview, with task: Anticipated planned date Thursday 10 December PM

“Join us in building a more compassionate future for animals, people, and the planet.”

About Compassion 

Compassion in World Farming International is a leading global organisation working to end factory farming. Founded in 1967 by British farmer Peter Roberts, we’ve spent over 50 years driving change, successfully campaigning to ban cruel practices such as barren battery cages, veal crates, and sow stalls across the UK and Europe. 

Our work combines advocacy, campaigning, and collaboration with policymakers and businesses to promote animal welfare and sustainable food systems. We envision a future where animals are treated with compassion, and farming supports both people and the planet. To learn more about our mission, culture, and opportunities, please explore our Candidate Pack, and Careers Page. 

To comply with legal requirements in the UK and internationally, all applicants must be able to demonstrate their right to work in the country where the role is based.  

Compassion in World Farming is absolutely committed to providing equal opportunities for everyone regardless of their background. We value diversity and live experience and acknowledge the underrepresentation of people from certain backgrounds, both within our organisation and across the sector. We welcome applications from underrepresented groups, whether these be of ethnicity, gender, identity, religion, physical ability, sexual orientation or other.