Individual Giving Lead (Acquisition)

Crisis is the national charity for people experiencing homelessness. We have embarked on our 10-year strategy for ending homelessness. We know it is not inevitable. We know together we can end it.

Location: Based in our London office, E1, with the requirement to travel as needed. Approx. one day a week in London but we are open to a range of flexible working options in line with Crisis’ Hybrid-Working Policy.

Salary: £56,123 per annum

Here at Crisis, we’ve launched a new brand, marketing and fundraising strategy which centres around four growth areas we’ve named the ‘Fab Four’: regular giving, mid-value, high-value and legacy. Three of these areas sit within the Individual Giving team so it’s an exciting time to join the organisation, to be bold, make a real impact and embed this new approach and strategy.

We’re looking someone with a strategic mindset someone who can really shape and grow our current acquisition programme and lead the team to create a high-performing plan to grow our community of supporters and build a sustainable income pipeline. We are looking for someone who is energised by growth, has creative ambition, an analytical brain and is passionate about being part of an organisation who will end homelessness.

About the role

As a Senior Lead in Individual Giving, you will shape and deliver multi-channel acquisition activity, managing significant multi-million-pound media budgets and agency partnerships to recruit new supporters at scale. Our flagship Crisis at Christmas appeal is a key moment in the year, and you will use it as a springboard to attract new donors and bring them into the wider movement. With a clear focus on lifetime value, you’ll attract the right audiences and ensure our acquisition activity is both cost-effective and supporter centred. Currently our acquisition programme consists of DRTV, Digital, Door Drop, Inserts and Face to Face fundraising.

You will lead a newly formed high-performing acquisition team of five and have the opportunity to shape the team’s strategy, ways of working and approach to acquisition at Crisis. You’ll work collaboratively across departments to ensure we deliver ambitious income targets while also strengthening sustainable income streams such as regular giving, legacy, and repeat giving. This role is crucial in building a balanced, future-focused fundraising portfolio that supports our ten-year strategy and helps end homelessness for good.

As a senior leader you will work flexibly across the Individual Giving portfolio — supporting both your own campaigns and the wider team’s objectives. You’ll help allocate resource across acquisition and development as priorities shift, ensuring our collective efforts drive sustainable income growth and long-term supporter value.

You have collective responsibility with your lead peers in the expansion of year-round campaigns, Regular Giving and Legacy expressions of interest. These are our team goals, in which we all play our part.

About you

• A commitment to ending homelessness and to Crisis’ values of being bold, impactful, collaborative and equitable.
• Extensive experience leading high-performing acquisition or direct-marketing programmes across multiple channels.
• Experience leading, supporting and coaching a team through a busy period while maintaining performance, wellbeing and supporting development.
• Extensive experience leading high-performing acquisition or direct-marketing programmes across multiple channels.
• Experience in the strategic planning and delivery of large-scale, multi-channel donor acquisition programmes.
• Strong analytical and data-interpretation skills.
• A track record of delivery growth, strong ROI and optimising and improving acquisition campaigns and programmes.
• Experience managing significant budgets across income and expenditure.

Please see the full Job Pack linked below, for a full list of requirements for this role. We realise that long lists of criteria can be daunting, and you may not want to apply for a role unless you feel 100% qualified. However, if you feel you have relevant examples to answer the screening questions, we encourage you to apply.

We believe diversity is a strength, and our aim is to make sure that Crisis truly reflects the communities we serve. We are actively working towards our organisation being a place where everyone can thrive and make their best contribution to our mission of ending homelessness for good. We know that the more perspectives, voices, and experiences we can bring to this work, the better. We particularly welcome applications from people who have lived experience of homelessness, and people from all marginalised groups, communities, and backgrounds.

Working at Crisis

Our values, Bold, Impactful, Collaborative and Equitable, are at the heart of everything we do as we continue in our mission to end homelessness.

Our staff, members and volunteers are vital to getting the right government policies in place, providing breakthrough services, and building a supportive community. We’ll lead by example to nurture a positive and ambitious workplace guided by ending homelessness.

As a member of the team, you will have access to a wide range of employee benefits including:

• A competitive salary. Please note our salaries are fixed to counter inequity and we do not negotiate at offer stage.
• Interest free loans for travel season ticket, cycle to work, and deposit to secure a tenancy.
• Pension scheme with an employer contribution of 8.5%
• 28 days’ annual leave (pro rata) which increases with service to 31 days and the option to purchase up to 10 additional days leave.
• Enhanced maternity, paternity, shared parental, and adoption pay.
• Flexible working around the core hours 10am-4pm
• Wellbeing Leave to be used flexibly
• And more! (Full list of benefits available on website)

Alongside our excellent staff benefits, we will support your ongoing development to build your skills, experience, and career.

When you join us, you will have the opportunity to join our staff diversity networks, which aim to champion issues across the organisation, enable staff to be their authentic and best selves and contribute to making Crisis a truly diverse organisation.

How do I apply?

Please click on the 'Apply for Job' button below. Our shortlisting process is anonymised as part of our commitment to equality, diversity, and inclusion. We do not ask for CVs, instead we ask you complete the work history section and answer the screening questions for us to be able to assess you fairly and objectively. At least two members of staff score all applications.

Closing date: Wednesday 29th April 2026 at 23:59

Interviews will take place on the 13th, 14th and 15th May 2026 via Microsoft Teams (online)

AI in Job Applications

We understand some candidates use AI tools when applying. Whilst we welcome the use of technology to support clear communication and structure, we want to learn more about you, so please ensure that your application reflects your own skills, knowledge and experiences

Accessibility

We want our recruitment process to be as accessible as possible. If you need us to make an adjustment or provide additional support as you apply for a role, please email our Talent Acquisition team to discuss how we can help.

Registered Charity Numbers: E&W1082947, SC040094