Marketing and Communications Manager

Job Title:   Marketing and Communications Manager

Reports to:   Director of Communications and Growth

Contract:   Permanent, full or part time

Hours:    28 – 35 must be available to work Tuesdays and Thursdays, other days negotiable

Salary:   Circa £40,000 per year

Location:   Remote, with attendance at in-person meetings required, around once a month, normally in London 

Job purpose

To conceive and execute a best-in-class marketing and communications strategy to position us as the go to organisation on dementia carer support.  Your work will underpin our efforts to campaign for change, partner with organisations, and provide practical and emotional support so that no dementia carer feels isolated, invisible or alone.

Key responsibilities  

·Lead on the development and delivery of the marketing and communications strategy and activity, working with colleagues in public fundraising, commercial income generation and campaigns, to achieve agreed annual targets in line with DCC’s plans.

·Using primarily digital platforms and working with colleagues in fundraising, campaigns and service delivery, co-produce a suite of activities and assets that deliver relevant prospect audiences into the wide end of the funnel.

·Lead on communications work, including journalist outreach and pitching news stories, content creation, discussion and engagement on current affairs from the perspective of our cause and issues.

·Work with colleagues to gather and curate compelling, emotional stories and to embed a story-led approach in our communications.

·Support the fundraising team to develop assets for DCC’s supporter journey, using data analysis and insights to ensure the effective stewardship of supporters.

·Set, monitor and report on campaign and project budgets, key performance indicators and annual work plans as well as longer term financial forecasts.

·Be responsible for adhering to all relevant legislative and regulatory obligations relating to marketing, digital and communications.

·Establish and document key processes in the marketing function, working closely with colleagues in fundraising and operations to do so.

Carry out other duties commensurate with this post as requested.