Legacy Marketing Manager - Maternity cover (12 months fixed term contract)

The Individual Giving team is responsible for raising over £21m. Legacies are vital to Diabetes UK, with gifts in Wills funding around 40% of our work every year. 

The role of the Legacy Marketing Manager will be an integral part of our legacy marketing team, working together to lead the strategic planning, support and delivery of integrated, multi-channel direct marketing campaigns, consortium activity and events to promote legacy giving and grow our pipeline of supporters.   

We need a strategic thinker who is innovative, highly proactive and organised, and takes ownership in managing a portfolio of inspiring acquisition, conversion and stewardship campaigns, appeals and experiences across a range of channels including Digital, Email, Telephone, Direct Mail, Press, Events.   We need someone who will drive the programme forwards, maximising value, continuously improving ways of working, and innovating in response to need.

You will be highly numerate, basing decisions on data & insight, and engaging a diverse range of potential legacy supporters, by connecting them to opportunities to support Diabetes UKs work. You will ensure you provide an excellent supporter experience – inspiring donors to maximise the value of their gift, engage with other fundraising products and continue to support Diabetes UKs work.

The role will also be critical in championing legacy marketing across the organisation, ensuring all areas are aware of the importance of legacies and can support our activities.

It is essential that the Legacy Marketing Manager proactively cultivates strong relationships with teams across Diabetes UK to ensure legacies are widely promoted.