Marketing and Communications Manager - Part Time 28 hrs p/w (FTC - Mat cover)

We’re recruiting a part time Marketing and Communications Manager to support the development, implementation and management of innovative marketing campaigns to drive awareness, interest, and income across all areas of our work.

Job Type:        Fixed Term Contract (Mat Cover)          

Hours:             28 hours per week 

Salary:             £31,196.80 pro rata (based on FTE of £38,996)

Location:         Hybrid – FSRH London office (London Bridge) and home working.

Marketing management

• Supporting our Head of Marketing to develop cross-organisation marketing plans to help us achieve our member retention objectives and reach new audiences.
• Leading projects with our Members Services Team, Education and Training, and External Affairs teams to understand the market and customer need for our products and services.

Marketing activities

• Lead on the delivery of effective marketing plans for a range of audiences and outputs, including but not limited to our online and in-person events, qualifications, training and assessments, and clinical guidance, guidelines and standards.
• Write engaging copy for both online and offline marketing collateral – including news stories, blogs, email communications, print and digital adverts, and social media.
• Segment and tailor marketing communications for a range of audiences by professional role, membership type, and level of involvement with us.
• Manage regular email communications with our registered users (those who express an interest in us) and candidates (those currently learning with us) to support their journey towards becoming a member.
• Develop and manage the marketing activities for our core member publication The British Medical Journal in Sexual and Reproductive Health (BMJ SRH)
• Proactively manage a content calendar to help keep track of our range of communications.
• Collaborate with our Digital Marketing Officer to repurpose content from our website and campaign publications for use on social media.
• Ensure all communications practices are GDPR compliant.

Marketing intelligence

• Support the Head of Marketing with desk-based research / activities to help us better understand and engage with newer audiences (e.g., physician associates, pharmacists).
• Monitor and report on the effectiveness of marketing campaigns, using a range of tools (e.g., Google Analytics, CRM reports, Google Data Studio), working closely with our Digital Content Manager and Data Manager.
• Proactively look at ways to improve the overall effectiveness of marketing campaigns, using data and insights to inform this.
• Track and monitor email campaign effectiveness and make recommendations for improvements, most notably during our annual member renewals campaign.

Brand management

• Champion our FSRH values, brand guidelines and style guide, supporting the Head of Marketing to keep our templates and materials up-to-date and implemented correctly.
• Support the development of event specific content for in-person and online events, and occasionally assist as an FSRH representative.
• Produce slides for our CEO / Officers where needed to help share information about FSRH’s work.

You will have experience:

• Developing and delivering successful and multichannel marketing and communications plans
• using email marketing tools and segmenting communications to suit specific audiences
• working across social media platforms and creating tailored content
• using data to understand audiences, measure the success of campaigns and improve effectiveness
• an understanding of GDPR and how it is applied in practice
• copywriting skills for a variety of audiences on different communications channels, both online and offline
• with tools such as Mailchimp, Hootsuite, website content management systems (CMS) and Google Analytics
• Microsoft office skills with a knowledge of Office 365
• positive communication skills, both written and verbal with great attention to detail and proof-reading abilities
• the ability to work flexibly to respond to changing priorities.
• interest in sexual and reproductive healthcare (SRH)

We will offer you:

A range of benefits at FSRH to support staff wellbeing, including:

• 25 days holiday, with an additional 2 days leave after 2 years of service, and a further 3 days after 5 years.
• Flexible working culture
• Pension and life assurance scheme:
• 10% employer contribution / 5% employee contribution after successful completion of probation. This also includes access to life assurance at 4x annual salary and an income protection scheme.
• Employee Assistance Programme (EAP)
• Employee discounts portal
• ‘Free Lunch’ Thursday (in office)
• Interest free season ticket travel loans
• Enhanced maternity, paternity, adoption, and neonatal pay
• Ongoing training and development

To Apply

In order to fulfil this role, you should be resident in the UK with a valid right to work; we are unable to sponsor people requiring a work visa.

Please send your CV and covering letter 

Deadline for applications is 17 June 2024.

Interviews are likely to take place w/c 24 June 2024.

We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.

We value diversity, promote equality, and encourage applications from people of all backgrounds and are working hard to minimise unconscious bias.