Head of insight and strategic marketing jobs

About Scotland's Charity Air Ambulance
Scotland’s Charity Air Ambulance (SCAA) exists so nobody in Scotland suffers or dies because medical help cannot get there in time. People can get sick or have accidents anywhere and anytime. But in Scotland there are places where urgent medical help cannot reach people. Or help gets there too late. And when lives are at risk every minute matters. As a charity we rely on donations from the Scottish public, companies and communities to ensure that urgent medical help gets to the patient when it is needed, wherever they are and at whatever time of day.

The Role
As part of our strategy for growth and national impact, SCAA is seeking a motivated individual to manage our newly formed Data function, as Data and Insights Manager. This is a hands-on managerial role, which will contribute to both the immediate data management requirements and lead on the development of the longer-term Data and Insights Strategy for SCAA.

The successful candidate will be instrumental in embedding a culture of data-driven decision making, using insights and analysis to support future growth, with a particular focus on fundraising, marketing and supporter engagement. They will ensure the right frameworks and infrastructure are in place to allow for effective data management and data-driven decision-making across the charity.

This role can be fully remote, with the option to work from Perth Airport, where SCAA headquarters are located or our Aberdeen base at Aberdeen Airport, if preferred. Occasional travel to our Perth base will be required for the successful candidate. SCAA supports flexible and hybrid working arrangements—our current approach typically includes two office days per week for those working on a hybrid basis. The usual hours and days of work will be Monday to Friday, 9am—5pm.

About You

Essential

• Significant experience leading data strategy, governance or CRM development in a fundraising, marketing or customer insight environment.
• Strong knowledge of data protection and GDPR compliance, with understanding of DPO responsibilities.
• Demonstrable experience in designing and interpreting data analysis and insights to inform strategic decisions.
• Experience overseeing CRM systems from a strategic perspective, including planning for improvements or new systems.
• Working knowledge of Power BI or other data visualisation tools from a user or strategic oversight perspective.
• Excellent leadership and line management skills, with experience developing staff and building data capability within the wider team.
• Strong communication and influencing skills, with the ability to engage senior stakeholders with complex data insights.
• Project management skills.

Desirable

• Experience within the charity sector, especially in fundraising or supporter engagement.
• Experience working with finance teams on reconciliation and Gift Aid processes.
• Qualification in data protection, data analysis, or a related discipline.

Our Benefits

• Pension: 12% employer’s & 5% employee’s contribution (after 3 months’ service)  
• Annual Leave: 36 days (incl. public holidays) + an extra day for your birthday (and additional days with long service)
• Death in Service benefit: 3 times annual salary
• Optional Private Medical Insurance plan and Cashplan
• Employee Assistance Programme
• Enhanced Maternity/Adoption/Paternity Pay
• Access to Blue Light Card
• Learning and Development Opportunities
• Hybrid Working (minimum 2 days per week in the office)

Selection Process
Interviews will take place at our base at Perth Airport in Scone. First interviews will take place during the week commencing the 9th February 2026 and second stage interviews will take place during the week commencing 16th February 2026.

How to apply
Please refer to the full job pack on our website.

Application deadline is 5pm on Thursday 29th January 2026. Please note that we may close this vacancy early if we receive a sufficient number of applications, so we encourage you to apply as soon as possible.

Job title: Head of Fundraising and Communications

Salary: £45,000

Location: Hybrid between home and our exhibition locations in London (Your attendance in the office will vary flexibly between 1-5 days per week, depending on business need. We cannot offer fixed days at home).

Contract: Permanent

Hours: 35 hours per week

Reporting to: CEO

Direct Reports: Fundraising Manager, Senior Campaigns Manager

Indirect Reports: Communications Officer

Job Description

About the role

The Head of Fundraising and Communications will lead the development and delivery of a systematic, data-driven, and project-managed approach to fundraising and communications — driving sustainable income growth and raising the charity’s profile and influence.

This role is first and foremost a fundraising leadership role. As the charity’s strategic lead for fundraising, they will shape and expand our income streams, strengthen systems and processes, and build a high-performing team to help us reach more young people with our vital work. They will also lead on external communications and storytelling, ensuring our narrative is compelling, consistent, and rooted in the powerful impact of our programmes.

While this role will oversee a team of three, the postholder will be hands-on and deeply involved in the systems and practices they implement, ensuring excellence in both strategy and delivery.

This newly created role is a key position on the Senior Leadership Team, working closely with the CEO, Deputy CEO, and Head of Programmes to deliver The Ben Kinsella Trust’s vision and strategy.

As part of a small charity making a big impact, you will play a central role in ensuring Ben’s legacy continues to educate, empower, and inspire thousands more young people across London and beyond.

Key Responsibilities

  Fundraising

• Provide strategic leadership and direction for all fundraising activity, ensuring a systematic and dependable approach to income generation.
• Develop and deliver a long-term fundraising strategy that supports sustainable growth and diversification across grants & trusts, corporate donors, major donors, individual giving and community fundraising.
• Build and manage relationships with key funders and donors, working with the CEO and Fundraising Manager to cultivate and steward major partnerships.
• Maintain oversight and final sign-off of major and high-value funding applications to grants & trusts, corporate donors and major donors, ensuring they are well-structured, hold a compelling narrative, and are of the highest quality.
• Implement systems, processes, and KPIs to monitor performance, track pipelines, and drive continuous improvement.
• Provide strategic fundraising insight and reporting to the Senior Leadership Team and Board.

  Senior Leadership Team

• Play a full and active role as a member of the Senior Leadership Team, contributing to organisational strategy, decision-making, and culture.
• Introduce and refine systems, processes, and workflows to improve efficiency and collaboration across departments.
• Support strategic planning and financial forecasting, particularly in relation to income generation and communications activity.

  Communications and Marketing

• Develop and implement a comprehensive external communications strategy, providing strategic leadership communications and campaigns and ensuring alignment with the charity’s mission and priorities.
• Shape and oversee the charity’s external narrative, ensuring our storytelling is compelling, consistent, and rooted in impact.
• Oversee the charity’s external communications and brand, ensuring all public-facing content is high quality, consistent and strengthens the charity’s reputation.
• Lead the charity’s digital communications, including the website, social media, online campaigns and paid advertising; to grow awareness, engagement and support.
• Lead the creation of high-quality marketing materials and publications to support fundraising, advocacy, and service delivery.
• Use data and insight to evaluate effectiveness and inform future strategy.

  Finance

• Responsible for the Fundraising and Communications budget and any related contracted services budgets, and any relevant restricted funds.

Person Specification

We actively encourage people from a variety of backgrounds with different experiences, skills and stories to join us and influence and develop our working practice. We recognise the value a diverse workforce brings to a small charity, and we are especially keen for people currently underrepresented in our charity and the wider sector to apply.

This role is first and foremost a fundraising leadership role, with strategic communications as a closely linked responsibility. While we’ve set out the skills and experience we’re looking for, we know that no one will bring everything. If you have significant fundraising experience and are confident leading strategy, with experience of communications or a willingness to further develop in this area, we would really encourage you to apply. Please feel free to get in touch for a friendly conversation about the role and your application.

Experience 

• Significant experience in a senior fundraising role, with a demonstrable track record of developing and delivering successful multi-stream income generation strategies.
• Experience overseeing complex high-value fundraising applications and partnerships across a broad funder base, such as trusts and foundations, corporate sponsors, major donors and public-facing campaigns.
• Leadership and team management experience, with the ability to motivate and develop others.
• Experience managing budgets and working closely with finance colleagues on planning and forecasting.
• Experience in leading or contributing to strategic communications, engagement or PR activity within a charity, campaigning or mission-led organisation.
• Experience of working with a CEO, Senior Leadership Team and/or Board of Trustees to support organisational growth, strategic planning and decision-making.
• Experience of developing or contributing to monitoring, evaluation and reporting frameworks to assess fundraising and communications performance and impact

Skills and Knowledge

• Written communication and editing skills, with the ability to produce clear, accessible and persuasive content for fundraising applications, donor communications, campaigns and public-facing materials.
• A storyteller who can translate data and impact into emotionally compelling narratives that inspire support.
• Strategic thinking skills, with the ability to translate organisational priorities into clear, deliverable fundraising and communications plans.
• Organised, systematic, and process-oriented; with the ability to design, implement and manage effective systems for project management, pipeline tracking, KPIs and reporting.
• Project management skills, with the ability to manage multiple priorities and deadlines with a calm and methodical approach.
• Confident in the use of digital and cloud-based systems (such as CRMs, project management tools and analytics platforms) to inform decision making and continuous improvement.
• Interpersonal and influencing skills, with the ability to build trusted relationships with donors, partners, colleagues and senior stakeholders.
• Familiarity with issues relating to youth violence, education, or social justice.
• An understanding of knife crime, youth violence, and other key current issues affecting young people.
• Ability to work independently, with initiative, and manage multiple priorities and projects effectively.

Key Attributes and Values

• Passionate about making a difference – committed to preventing knife crime and improving outcomes for young people
• Committed to equity and inclusion – values and actively promotes diversity, inclusion, and fairness in all aspects of work
• Reflective and open to learning – committed to personal growth, welcomes feedback, and continuously seeks to improve practice
• Strategic thinker with leadership presence – able to set direction, make informed decisions, and inspire confidence across the organisation.
• Collaborative and influential – builds effective working relationships internally and externally, fostering teamwork and partnerships.
• Resilient and adaptable – able to navigate challenges, manage multiple priorities, and maintain focus under pressure.

Benefits

• Flexible working opportunities where possible
• 27 days annual leave plus 8 bank holidays (rising to 30 days and 33 days after 5 and 10 years’ service, respectively)
• Enhanced sick policy
• Contributory pension scheme
• Cycle to work scheme with the Green Commute Initiative
• Personal development opportunities

Leading UK drug education charity the DSM Foundation is recruiting a Head of Business and Organisational Development to join their senior management team. This role involves working with the Director and Board of Trustees to provide strategic leadership to the DSMF team on all aspects of organisational and business development with a long-term income growth strategy, and alongside the Head of Operations and Head of Education and Engagement, to ensure that DSMF is a well-managed and successful charity with a clear strategic vision. 

Suitable candidates will:

• Be passionate about supporting young people to make safer choices about drugs and alcohol.
• Have experience of strategy development and delivery, business and work stream development and income generation.
• Have a deep understanding of finance and market conditions.
• Be experienced in managing projects and performance.
• Be skilled in organisational development and people management.

Key information:

The Daniel Spargo-Mabbs Foundation is a drug and alcohol education charity, founded by Fiona and Tim Spargo-Mabbs in 2014 in response to the death of their 16-year-old son Dan having taken ecstasy. The charity aims to support young people to make safe choices and reduce harm, through increasing their understanding of the effects and risks of drugs and alcohol, and improving their life skills & resilience. They work with young people, parents, teachers and professionals, in schools, colleges and communities across the UK.

This role will be primarily based in the DSMF office with some opportunities for remote working.

Closing date for applications: 20th January 2026

Shortlisting: Week beginning 26th January 2026

Interviews: 23rd February 2026

Youth Marketing Lead
Salary: £54,600 per annum
Hours: Full time
Contract: 12-month FTC
Location: King’s Cross, London

Who are we?

Art Fund is the national fundraising charity for art. With over 142,000 members, we are leading the way in pioneering support for an inclusive and welcoming museum and gallery sector across the UK.

We work closely with a network of 900 museums and respond to their needs and aspirations. We're excited to see how they want to develop: to expand and diversify their collections and workforce, develop curatorial skills, make ambitious acquisitions, and create a welcoming, inclusive space for communities. With the support of over 140,000 members who buy a National Art Pass, patrons, and donors we can provide grants, encourage visiting and advocate for museums' essential role and value.

We have diversity, inclusion, and sustainability central to our thinking and the opportunity to be a force for good, galvanise support and help change things for the better inspires our team.

The role

Art Fund is seeking an experienced marketing and brand leader to start immediately, providing senior leadership and continuity for our youth-focused membership programmes, Student Art Pass and Teacher Art Pass, supporting the Head of Youth Programmes as we enter a busy year with the development and implementation of a new CRM (Salesforce).

As Youth Marketing Lead you’ll support a strategic marketing programme designed to connect a diverse new generation with UK museums and galleries. You’ll lead campaigns to drive both member acquisition and retention, developing creative concepts, digital & CRM marketing that inspires, deepens loyalty and delivers measurable ROI.

As a leading voice in the membership team, you’ll help drive the growth and evolution of the Teacher Art Pass and Student Art Pass, shaping future products and propositions — including our ambition to expand the pass to wider youth audiences.

You’ll also play a key leadership role across Art Fund — guiding a talented team, collaborating with colleagues across Digital, Programmes and Development, and contributing to major organisational projects including our CRM transformation.

The responsibilities of the role will flex over the contract period in line with organisational priorities and the availability of the Head of Youth Marketing. The postholder will take a lead on agreed areas of work, while ensuring that strategic oversight and continuity are maintained.

What you’ll do

• Support the growth, product development and marketing of the Student Art Pass and Teacher Art Pass, expanding their reach and relevance to a wider young people’s audience
• Deliver high-performing, multi-channel campaigns that drive recruitment, engagement and retention
• Build partnerships with Higher and Further Education institutions, youth organisations and student brands to expand awareness and reach
• Develop compelling benefits, programmes and experiences that connect young people with museums
• Play a key role in Art Fund’s CRM transformation — ensuring membership needs are captured
• Shape digital roadmaps for youth-focused products in collaboration with the Digital Experience team
• Lead, mentor and develop the youth marketing team as necessary, including freelancers and partners
• Build sustainable business models and manage budgets, reporting and forecasting

What you’ll bring

• Proven success delivering multi-channel campaigns for youth, student, membership or subscription audiences
• Experience leading product development or evolution, from insight gathering to proposition refinement, and contributing to long-term strategic planning that delivers sustainable audience and income growth
• Experience using data, insight and segmentation to drive marketing decisions and optimise customer journeys
• Strong understanding of CRM, lifecycle marketing and retention strategies
• Experience managing budgets, forecasting and building sustainable programme models
• Confident leadership skills with experience developing teams and managing agencies
• Excellent stakeholder management and partnership-building abilities
• Commitment to inclusive, authentic marketing that reflects the diversity of young people today

Key Employee Benefits

• Generous Annual leave – 25 days annual leave and bank holidays, with additional non-contractual office closure dates at Christmas.
• Free National Art Pass (NAP) – for yourself and another person of your choice.
• Free Entry to Exhibitions
• Life Assurance – cover for up to three times your basic salary.
• Season Ticket Loan
• Pensions – Eligible employees are enrolled into the scheme with the exception of those who have contracts of three months or less. Art Fund contributes 8% of the basic annual salary during the first six months of employment or until probation is successfully completed, whichever is the later. At that point the contribution is increased to 10%.

Closing deadline: 23.59pm on Friday 9 January 2026

Interested?

If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.

We are committed to building our team and trustees from the broad range of backgrounds and experiences across the UK, valuing difference and diversity, and building a workplace based on shared values of equality and mutual respect.

We have ambitious plans for the future and will be holding ourselves to account and putting our principles into action, as we all work together to help bring about positive change and a fairer future for everyone. We therefore want to encourage applications from all races, ages, religions and sexual orientations, as well as parents, veterans, people living with any kind of disabilities and any other groups that could bring diverse perspectives to our organisation.

Non-UK nationals will require current and valid permission to work in the UK.

Please note that any suspected use of AI in relation to answering sift questions will be marked down.

No agencies please.

JOB TITLE: Senior Marketing Manager

REPORTING TO: Head of Marketing & Communication

HOURS: 36.25 / Full time

LOCATION: Onsite, with the option of hybrid working

Job Purpose At Waverley Abbey, we seek to extend and build the Kingdom of God through encounter with Him, through practical education, exceptional hospitality and enterprise — for the spiritual and cultural renewal of this generation and generations to come. As Senior Marketing Manager, you will play a central role in delivering this mission by overseeing the day-to-day operation of the marketing department, ensuring the effective execution of integrated campaigns and digital activity that grows awareness, engagement, and revenue across Waverley Abbey’s family of products and brands. You will work collaboratively with the Head of Marketing to translate strategic priorities into effective, well-executed marketing activity, coordinating the work of the wider team, championing a digital-first approach, and ensuring all output is consistent with our brand guidelines, increasing brand awareness and delivering significant revenue growth.

Key Responsibilities 1.

Operational Leadership & Team Coordination

> Provide day-to-day coordination and workflow management across the marketing function, overseeing the work of the Junior Marketing Manager (College), Digital Marketing Assistant, CRM & Data Assistant, and relevant freelancers.

> Ensure prioritisation, capacity planning, and timely delivery of campaigns, content, and marketing assets.

> Work with the Head of Marketing in building a collaborative, high-trust culture marked by creativity, excellence, and servant hearted leadership.

> Help develop team capability through informal coaching, guidance, and operational support.

> Support the Head of Marketing in strategic decisions, messaging considerations, and brand positioning, including helping to manage and mitigate any reputational risk to Waverley Abbey. 2. Campaign Planning, Delivery & Performance

> Lead the planning, rollout, and optimisation of integrated marketing campaigns, ensuring they are delivered on time, on brand, on budget and exceeding targets.

> Work with product owners (College, Every Day with Jesus, House & Estate, Fundraising, House of Prayer) to understand goals, shape briefs, and translate objectives into actionable marketing plans and activity.

> Manage the integrated marketing calendar, ensuring strong forward planning and cross-department coordination.

> Analyse and report on campaign performance, audience growth, and acquisition costs, applying insights to continual improvement.

3. Marketing Execution and Channel Management

> In collaboration with the Head of Marketing, oversee the execution of Waverley Abbey’s digital communications, including email, social media, websites, SEO, and paid digital advertising, ensuring alignment with the strategic priorities.

> Lead the ongoing optimisation and enhancement of Waverley Abbey’s digital ecosystem, coordinating with internal teams and external agencies to improve user experience, engagement, and conversion.

> Develop and deliver world-class email marketing activity, including planning, segmentation, content development, and copywriting.

> Ensure consistent brand and messaging application across all digital touchpoints.

4. Brand Alignment & Creative Workflow

> Support brand guardianship by ensuring all marketing output adheres to Waverley Abbey’s Brand Guidelines and reflects our identity, voice, and values.

> Partner with the creative team to ensure smooth creative workflows, timely asset delivery, and strong quality control.

> Work with external agencies as needed to support campaign execution and growth initiatives.

5. Stakeholder Collaboration & Cross-Organisational Working

> Collaborate with internal stakeholders across the organisation and strategic partnerships to understand needs, shape initiatives, and ensure campaigns support strategic objectives and revenue goals.

> Support the Head of Marketing in internal communication and reporting requirements. 6. Support Fundraising Activity & Supporter Engagement

> Support fundraising by contributing to campaign execution, supporter communications, digital journeys, and supporter engagement activity.

> Help ensure fundraising messaging is effectively integrated into relevant marketing channels and digital touchpoints. Person Specification Personal Faith

> Committed Christian in agreement with Waverley Abbey’s Statement of Faith (E)

> Committed to pray with and for the vision and ministry of Waverley Abbey (D) Personal Circumstances

> Flexibility to work between 8am and 6pm, and occasional evenings and weekends as the role requires (D) Experience

> Previous experience at the level (E)

> Previous experience in a charity, ministry or educational setting (D)

> Administration experience (E)

> Handling of invoices/payments etc. (E)

Education, qualifications and other requirements

> Relevant University degree (D)

> CIM (D) Knowledge

> Word/Excel/Outlook (E)

> Google Analytics (E)

> HubSpot/CRM (E)

> ClickUp/Monday/Asana (E)

> InDesign/Wordpress (D) Skills

> Excellent written and verbal communication (E)

> Friendly and professional approach (E)

> Ability to work as part of a team (E)

> High level of accuracy and attention to detail (E)

> Ability to work calmly under pressure, prioritise & meet deadlines (E)

> Flexibility and adaptability (E)

JOB TITLE: Junior Marketing Manager - College

REPORTING TO: Senior Marketing Manager

HOURS: 36.25 / Full time

LOCATION: Onsite, with the option of hybrid working

Job Purpose At Waverley Abbey, we seek to extend and build the Kingdom of God through encounter with Him — through practical education, expectational hospitality and innovative enterprise — for the spiritual and cultural renewal of this generation and generations to come. As Junior Marketing Manager - College, your primary purpose is to drive student recruitment and increase brand awareness of the Waverley Abbey College courses and products, ensuring that prospective students and customers engage deeply with our courses, understand their value, and convert successfully into applicants and enrolled students. You will lead the planning and delivery of all College-related marketing activity, from campaign coordination to content creation and digital optimisation. You will work collaboratively with the Senior Marketing Manager to execute strategic priorities and deliver high-performing recruitment campaigns that delivers exponential growth for Waverley Abbey College. Key

Responsibilities 1. Student Recruitment & Conversion

> Deliver day-to-day recruitment activity across all College courses and products - undergraduate, postgraduate, online, counselling, chaplaincy, professional development, alumni network, and short courses.

> Create and manage student recruitment journeys across email, website, events and digital channels.

> Respond to trends in enquiries and applications, adjusting messaging in collaboration with the Senior Marketing Manager and Head of Marketing.

> Track key metrics, optimise activity and provide insights to support decision-making. > Ensure applicants receive timely, engaging and supportive communications throughout their decision-making process.

2. Campaign Planning & Delivery

> Support Marketing colleagues in developing College-specific campaign plans and applying strategic direction.

> Own the coordination and delivery of College-related activity and campaigns across digital, email, social, paid channels and print.

> Translate campaign objectives into clear briefs for digital, creative and CRM support roles. > Manage campaign timelines, ensuring activity is delivered on schedule and to a consistent standard.

> Assist in the creation of campaign reports and use insights to help optimise future activity and campaigns.

3. Digital Marketing & Content Creation

> Work with the Digital Marketing Assistant to deliver College related digital activity, including but not limited to: Social media posts, email campaigns, paid digital advertising, website content updates, SEO enhancements.

> Produce high-quality student-facing content, including but not limited to: Course descriptions, landing page copy, prospect emails, social media messaging and student stories and testimonials

> Keep the College website updated, accurate, and optimised for student conversion.

4. CRM, Data & Audience Segmentation

> Work with the CRM & Data Assistant to maintain accurate records of student leads and enquiries.

> Help segment prospective student audiences and tailor messaging accordingly.

> Support the building and optimisation of automated email journeys for students at various stages.

> Use CRM insights to support activity and campaign planning, targeting and retention.

5. Events & Lead/Enquiry Engagement

> Help to coordinate and promote College events including Open Days, online webinars, taster sessions and recruitment fairs.

> Develop pre and post-event communication journeys to maximise attendance and next steps engagement.

> Ensure that event content, presentations and follow-up materials are on brand and aligned with College messaging.

6. Collaboration Across Teams

> Work closely with the College leadership and operation teams to gather: Course updates, academic insights, student success stories and changes to entry requirements or pathways > Liaise with tutors and student services to ensure communications reflect real student experience.

> Provide regular updates on recruitment activity, campaign performance and applicant pipelines.

> Escalate strategic messaging, brand considerations and reputational risk issues to the Senior Marketing Manager/Head of Marketing.

7. Brand Alignment & Creative Workflow

> Ensure all College materials follow Waverley Abbey Brand Guidelines and reflect our identity, voice and values.

> Work with the creative team to deliver design assets appropriate for campaigns, social channels and digital use.

> Support quality control checks for all College content and creative materials.

> Help maintain the College’s distinct messaging and unqiue value proposition. 8. Administrative & Operation Support

> Maintain College marketing calendars and assist with annual recruitment planning.

> Support budget tracking for College campaigns and activities.

> Assist with freelancer and external agency coordination.

> Provide administrative support to ensure the smooth running of recruitment and marketing processes.

> Support the marketing execution for Waverley Abbey’s wider family of brands and products. Person Specification Personal Faith

> Committed Christian in agreement with Waverley Abbey’s Statement of Faith (E)

> Committed to pray with and for the vision and ministry of Waverley Abbey (D)

Personal Circumstances > Flexibility to work between 8am and 6pm, and occasional evenings and weekends as the role requires (D)

Experience

> Previous experience at the level (E)

> Previous experience in a charity, ministry or educational setting (D)

> Administration experience (E)

> Handling of invoices/payments etc. (E)

Education, qualifications and other requirements

> Relevant University degree (D)

> CIM (D) Knowledge

> Word/Excel/Outlook (E)

> Google Analytics (E)

> HubSpot/CRM (E)

> ClickUp/Monday/Asana (E)

> InDesign/Wordpress (D) Skills

> Excellent written and verbal communication (E)

> Friendly and professional approach (E)

> Ability to work as part of a team (E)

> High level of accuracy and attention to detail (E)

> Ability to work calmly under pressure, prioritise & meet deadlines (E)

> Flexibility and adaptability (E)

Sightsavers works in more than 30 countries across Africa and South Asia to eliminate avoidable blindness and promote the rights of people with disabilities. Join us and together we can create a world where no one is needlessly blind and people with disabilities have the same rights and opportunities as everyone else.

Title: Digital Fundraising Insight and Optimisation Executive

Location: UK Remote with regular office days (approx. 1 – 2 per month) or hybrid (our head in Haywards Heath is open Tuesday, Wednesday and Thursday for those who prefer to work from the office regularly)

Contract:  Permanent

Hours:  This is a full-time role with some flexibility around hours worked

Salary:  £29,000 to £34,000 pa

About the role

Sightsavers are looking for a Digital Fundraising Insight and Optimisation Executive to drive data-led decision-making and enhance the performance of our global digital fundraising activities.

As the Digital Fundraising Insight and Optimisation Executive, you will deliver actionable insights through data analysis and reporting to inform strategic decisions and optimise digital fundraising performance. You’ll play a key role in supporting conversion rate optimisation (CRO) by analysing test results, maintaining data integrity and identifying opportunities to improve supporter journeys and retention.

You’ll work closely with colleagues across various teams to enhance campaign effectiveness and deliver measurable impact. This is a hands-on role where your expertise will directly influence income growth and supporter experience.

Responsibilities

• Analyse performance data across channels (GA4, BigQuery, SQL) to identify trends and optimisation opportunities.

• Create clear dashboards and reports to improve campaign effectiveness and supporter engagement.

• Track and report on KPIs, translating complex data into actionable insights.

• Support CRO activity including analysing test results and recommending improvements to impact conversion and donor retention.

• Ensure best practice in data capture, tagging and reporting across teams.

• Conduct competitor analysis and benchmarking to inform optimisation strategies.

• Develop guidance and training resources to upskill colleagues in data interpretation and reporting.

• Share best practices and learnings from testing and optimisation activities.

• Stay up to date with analytics tools and techniques to enhance insight capabilities.

About you

As the ideal candidate, you will combine strong analytical skills with a creative approach, using data to uncover insights and spot opportunities for optimisation. You’ll have experience with GA4 and data visualisation tools and be confident in interpreting and presenting complex data in a clear, actionable way that drives performance improvements.

Jobholder Requirements

Essential

• Strong analytical skills with experience in GA4 and data visualisation tools (e.g. Google Looker Studio).

• Ability to interpret and present complex data in a clear, actionable way.

• Familiarity with CRO concepts.

• Knowledge of A/B testing and experimentation frameworks.

• Experience with Google Tag Manager and marketing platforms like Hotjar, A/B testing tools like VWO and email marketing platforms.

• Excellent attention to detail and organisational skills.

Desirable

• Proficiency in SQL and experience working with large datasets (BigQuery desirable).

• Experience in a fundraising or non-profit environment.

This is a hands-on, impactful role with the opportunity to strengthen digital fundraising performance. Please read the full Job Description for further details.

Benefits

Sightsavers offers flexible working, a collaborative culture and benefits to support wellbeing. Our comprehensive benefits package includes generous annual leave allowance, pension, season ticket loan, cycle to work scheme, discounted gym memberships and wellness discounts. If you choose to work in or are visiting our collaborative, modern office space, you will find it an easy 20-minute train journey from Brighton or 45 minutes from London.

Next steps

To apply for this exciting new opportunity, please complete an application via our recruitment portal. We are particularly interested in learning of your motivations for applying.

We anticipate that remote interviews will take place from 19 January onwards and the interview process will likely include two stages with a task. We will provide interview themes in advance to support candidates.

Closing date: 11 January 2026

As an equal opportunity employer, we actively encourage applications from all sections of the community. Sightsavers is a Disability Confident Leader and qualified people with a disability are particularly encouraged to apply.

Head of Digital

Location: Hybrid (London-based, 2 days per week in office)
Contract: Full time
Salary: £55,000–£60,000 (depending on experience)

A well-established international charity is seeking an experienced Head of Digital to lead its digital strategy and transformation at a pivotal moment of growth.

This organisation works globally with governments, civil society and communities to improve outcomes for children and families. With an ambitious long-term vision and strong evidence-led approach, it is investing in digital to increase impact, engagement and income.

The Role

As Head of Digital, you will define and deliver an organisation-wide digital strategy that supports brand engagement, fundraising and advocacy. Acting as the senior digital specialist, you will influence leaders across communications, fundraising and operations, and ensure digital best practice is embedded throughout the organisation.

You will oversee digital communications, supporter journeys, digital fundraising, data and insight, and the ongoing development of the organisation’s digital ecosystem.

Key Responsibilities

• Develop and lead a forward-looking digital strategy aligned to organisational objectives

• Act as a trusted adviser to senior leaders on digital innovation, emerging technologies and opportunities

• Oversee website performance, UX, SEO, accessibility and security

• Lead multi-channel digital content and social media strategy

• Drive digital fundraising growth through performance marketing, email, automation and optimisation

• Design and improve supporter journeys to increase engagement, retention and lifetime value

• Lead paid media strategy across social, search and display

• Establish robust digital governance, compliance and data protection standards

• Build a strong culture of insight, testing and continuous improvement through analytics

• Manage external digital agencies and suppliers

• Line-manage and develop a small in-house digital and creative team

• Build digital confidence and capability across the wider organisation

About You

You will be a strategic and collaborative digital leader with a strong track record of delivering results in a mission-driven environment.

Essential experience and skills:

• Significant experience leading digital strategy, marketing or transformation

• Strong technical understanding of web platforms, CRM systems, analytics and digital advertising

• Proven success in driving digital income growth and high-performing supporter journeys

• Excellent communication and influencing skills, including with senior stakeholders

• Experience leading digital change across complex organisations

Desirable:

• Experience working in international or multi-market contexts

• Familiarity with AI-driven marketing and emerging technologies

• Experience managing creative or multidisciplinary digital teams

Values & Culture

The organisation is committed to accessibility, inclusion and ethical digital practice. Safeguarding, equality, diversity and respect are central to how it works, and all staff are expected to uphold these principles.

Benefits

You’ll join a values-driven organisation with a supportive culture, strong commitment to learning and development, and a competitive benefits package.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.

This is a uniquely positioned and exciting maternity-cover role offering you the opportunity to manage the Royal Institution’s YouTube channels and website. You will schedule video content to maximise channel growth and audience engagement, ensuring that our content is user-focused, engaging, and aligned with our strategic and charitable ambitions to ensure that science is for everyone.

Our digital team sees digital not just as a way to promote ourselves online, but to also bring thought-provoking science and our rich heritage to audiences worldwide, many of whom may never set foot in our iconic home in Mayfair.

Through our YouTube channel, we have already established ourselves as a world-leader in in-depth, longform science videos. Our monthly podcasts are growing fast, and we are striving to develop our online communities so that they reach new audiences and drive growth across all of our digital platforms.

You will be passionate about driving growth and monetising our YouTube channels. You will lead a team of video producers to manage the Ri’s programme of public and commercial filming, including YouTube films, livestreams and partner content, and be the main point of contact for our website across the charity.

If you have the following, we would love to hear from you!!

• Proven experience in managing a successful YouTube channel
• A background in digital product management and development, preferably including experience of managing a website
• Experience in project managing digital production projects
• A solid understanding of YouTube and/or Google analytics tools in revealing and applying insights to all output
• A deep understanding of the digital landscape and the ability and desire to keep informed of the latest developments and opportunities
• Experience of commissioning content for online publication and managing digital platforms
• Experience in people management and in managing the work of external agencies

Key Responsibilities

• Manage the Ri’s YouTube channels, developing a deep knowledge of YouTube’s platforms and algorithm, scheduling video content to maximising channel growth, audience engagement and video revenue through YouTube monetisation
• Manage the Ri’s YouTube membership programme, posting regular member updates, monitoring churn, and generally developing the product to provide a consistent and growing income stream
• Manage the Ri’s website platform and, in conjunction with Head of Digital, Marketing and Communications, develop a road map for future improvements to ensure all website developments are audience-focused and strategically aligned
• With the support of the Head of Digital, manage the day-to-day relationships with our website agency and other digital suppliers, including our YouTube partner manager, as well as discrete digital projects, to ensure our website, YouTube channel, and other digital platforms continue to grow and maintain a high level of quality for our users.
• With the support of the Head of Digital, manage the Ri’s programme of public and commercial filming – including YouTube films, livestreams and partner content – to ensure accessibility of high-quality science content for Ri audiences
• Line manage the Ri’s Video and Multi-media Producers and contribute to the senior leadership of the Digital and Marketing Team
• Lead on and implement the Ri’s website content strategy and calendar to manage, develop, create and promote user-focused content
• With the support of the Senior Marketing Manager, work with the Social Media Manager to ensure the Ri’s website content supports our mission and provides optimal and meaningful user journeys across our digital platforms
• Manage a cross-departmental group of website content creators from across the Ri to ensure the Ri’s digital content is accurate, user-focused and consistent in style and tone of voice
• Work with Head of Digital, Marketing and Communications to create and commission systems for monitoring, reporting and evaluating the Ri’s digital work to enable strategic, evidence-based and audience-focused decision making across the organisation
• Horizon scan for the latest trends and developments in digital media to help ensure that the Ri retains its place at the leading-edge of digital innovation in science communication

Skills & Experience

Essential:

• Experience in digital product management
• A deep understanding of the digital landscape and the ability and desire to keep informed of the latest developments and opportunities
• Experience of managing YouTube content via the YouTube CMS or YouTube Creator Studio
• Track record of online revenue generation
• Experience of creating and commissioning content for online publication and managing digital platforms
• Experience in project managing digital production projects
• Experience with using CMS (particularly Drupal)
• Solid understanding of YouTube and Google analytics tools in revealing and applying insights to all output
• Experience in managing the work of external agencies
• Relevant qualification or appropriate experience in digital content creation and platform management

Desirable:

• Experience in video and multi-media production, particularly scripting, filming and editing
• Experience in line management
• Experience of developing analytics reports
• Experience in digital content management and a solid understanding of the principles of digital content strategy
• Experience of using Google Tag Manager
• Experience of training colleagues in digital content creation best practice
• Strong understanding of the Ri’s mission and activities
• Understanding and experience of agile project management
• Experience of producing reports in Google DataStudio
• Experience of Salesforce CRM
• Degree level education or demonstrable equivalent experience

Are you passionate about using your skills to help us create a bright future for rescued animals?

Margaret Green Animal Rescue has been a trusted name in animal welfare for over 60 years, rehoming more than 60,000 animals. Now, we’re embarking on an ambitious five-year strategy to transform how we operate - using data and technology to create sharper insights, streamline processes, and ultimately help more animals find loving homes.

We are looking for someone to join our team who has great customer insight experience and who would relish the opportunity to build our next generation of data and digital solutions. This role will focus on business systems, bringing together our data and intelligence, and will work primarily within the fundraising and marketing team. At this stage we are not looking for programming or solution building expertise. 

What You’ll Do

• Lead the design, integrate and implementation of our new business data and intelligence solution.
• Create supporter, donor, volunteer, operations and customer insights. 
• Transform processes and workflows to free up time for what matters most—animal welfare.
• Champion CRM data and insight with a data-led approach that connects strategy to real-world outcomes.

What We’re Looking For

• At least 3 years' experience leading insight and data strategy in a fundraising, marketing or customer CRM environment. 
• Current knowledge of data protection and GDPR compliance, with understanding of DPO needs and responsibilities.
• Proven experience in designing and interpreting data analysis and insights to inform strategic decisions.
• A proven track record in effective BI reporting, and process design optimisation.
• Ability to map and align data.
• Ability to engage stakeholders with compelling stories and solutions.
• Passion for animal welfare and a desire to make a tangible impact.
• Project management skills.

If you think this sounds like the role for you, fantastic! Please apply by sending your CV with a covering letter which demonstrates how you meet the essential requirements - we won't be able to consider anyone who only sends a CV.

Please note that this role will be based on-site at our Church Knowle centre near Wareham, in Dorset.  Some hybrid working will be possible, with the expectation of the postholder being on-site in Church Knowle for at least 2-3 days per week. 

Due to receiving a high number of applications, we regret that we are only able to reply to successful candidates.

We are looking for an experienced, motivated fundraising professional to oversee corporate partnerships and individual giving, embedding the corporate and individual giving journey into all aspects of ERIC’s communications, and broadening the charity’s approach to donor stewardship to treat all service users and website visitors as future donors. You will also oversee all ERIC’s external and internal communications including our website, social media and PR.

As part of ERIC’s Senior Leadership Team, you will contribute to strategic planning, policy and decision-making across the whole organisation. This role provides strategic and operational leadership for ERIC’s fundraising and communications team. You will play a pivotal role in maximising supporter-led fundraising income, ensuring every supporter has a positive experience and feels inspired to continue supporting ERIC.

As Head of Fundraising and Communications, and a Senior leadership team member you will be responsible for implementing ERIC’s overall strategy. Our primary strategic objective in this area is to build our corporate and individual donor base, and you will use user data, stewardship strategy, website user experience, social media, segmented email and online service design to deliver this.

You will work closely with the CEO and provide effective line-management for two staff, and you will work with contractors and freelancers who provide social media support, videography and web development services etc.

ERIC’s reputation is built on providing families and professionals with health information that is accurate, up-to-date, clearly written and accessible. You will work with our team of qualified and experienced staff to ensure that robust systems are in place for checking and approving all the health information that ERIC publishes.

What we can offer you:

In return for your commitment to our cause and to recognise the value of our employees, ERIC offers a range of benefits to support the wellbeing of our employees. These include:

• 25 days of annual leave (plus 8 days paid public holidays per year), rising one day per year as a long service reward up to a max of 5 days.
• Employee Assistance Programme and access to wellbeing resources
• 3% Employer Pension contribution
• Living Wage Accredited Employer

We are also committed to providing learning and development to our employees. During your time with us, we provide support for your professional and career development, including access to digital training programmes and other training as required by the role.

This is your chance to lead the charge on impact! You will build and roll out our Monitoring, Evaluation, and Learning (MEL) framework to capture the real difference we make and share it with everyone from funders to supporters.

You will be the bridge between data and impact, translating insights into compelling stories that demonstrate our outcomes whilst strengthening our programmes, partnerships, and strategic direction.

We need someone who:

• Has humanitarian or not-for-profit sector experience
• Can spot trends, distil key insights, and turn them into actionable intelligence for fundraising and programme strategy
• Is passionate about improving the lives of displaced people worldwide
• Brings sharp analytical skills to optimise how we direct resources where they're needed most
• Can communicate data-driven insights in ways that build trust and inspire action

Your work will ensure that Choose Love's resources create maximum impact for displaced communities. If you're ready to combine your analytical prowess with purpose-driven work, we'd love to hear from you!

Head of Donor Stewardship and Legacies

Wiltshire & Swindon Community Foundation

Devizes / Hybrid • £42,000–£46,000 Depending on experience •Full-Time, 37.5 hours per week

Are you passionate about building lasting relationships and seeing generosity make a real difference? Wiltshire & Swindon Community Foundation is looking for an experienced fundraiser to lead and grow our individual giving and legacy programmes.

This role is central to creating a vibrant culture of giving across the region while helping deliver our 2025–2030 strategy. You’ll develop meaningful, long-term relationships with supporters and strengthen our Friends of the Foundation offer, inspiring generosity through thoughtful stewardship and engaging communications.

Wiltshire & Swindon Community Foundation is seeking an experienced and motivated Head of Donor Stewardship and Legacies to lead and grow our relationships with individual donors. This role will be central to developing a culture of philanthropy across Wiltshire and Swindon, contributing directly to the delivery of our 2025–2030 organisational strategy. The postholder will build strong, meaningful relationships with supporters, develop a compelling individual giving programme (including strengthening our Friends of the Foundation offer) and legacy programme This role requires a confident fundraiser with strong stewardship skills, excellent communication, and a deep understanding of the Fundraising Regulator Code of Practice.You will be familiar with developing mailed and emailed communications but also with building relationships both face to face and over the telephone with supporters, specifically with older supporters.

Why join us?

You’ll be part of a small, supportive team who care deeply about what we do. We offer flexible working and a hybrid approach, with our office based in Devizes.

For more information about our current vacancies, and our commitment to Equity, Diversity, and Inclusion, please visit our website. 

Closing date: 12 noon, Friday 30 January 2026

Please note, the full job description and person specification can be found in the recruitment pack, on the recruitment page on our website, where you can also apply for this role.

If you have experience in individual giving and want to help transform local communities, we’d love to hear from you.

This is an exciting and pivotal leadership role at the heart of Kinship’s digital transformation. You’ll lead a talented and ambitious team to deliver and develop live digital services, accessible content and user-centred products that kinship carers rely on to access support.

This role does not own all services delivered through digital channels. It owns selected shared digital products while also enabling teams across Kinship to deliver their work effectively through digital platforms, content and journeys, while teams retain ownership of their services and outcomes. You’ll provide leadership on standards, user experience, accessibility and innovation.

Context:
Kinship is expanding its reach and digital capabilities, and our digital platforms are central to how we deliver services at scale. In 2024, we launched a new website bringing together all content and services under one home, and introduced Kinship Compass, a postcode search tool that helps kinship carers find relevant local and national support.

Alongside this, we have been developing a new AI-powered tool to help kinship carers access trusted information quickly and accurately, 24/7. You will lead the evolution of these digital services ensuring they are safe, ethical, resilient and data-informed, and that innovation is always grounded in reliability, safeguarding and user trust.

You’ll play a key role in the Department for Education funded national Training and Support Service, ensuring kinship carers can easily access and book high-quality training through our digital platforms.

You’ll oversee content design in collaboration with internal and external subject experts and kinship carers themselves and lead the digital and content streams for Kinship Minds, including the development and delivery of our e-learning platform and curriculum.

This role sits at the intersection of digital service delivery, product development and content design. At Kinship, content design is distinct from communications or marketing. It focuses on designing clear, accessible and trauma-informed information, learning content and user journeys that enable kinship carers to understand their options, make decisions and access support. Content is treated as part of the service itself and is central to the quality, safety and effectiveness of our digital platforms.

This is a role for a digital leader who is both strategic and operationally grounded. You’ll balance innovation with delivery, experimentation with governance, and ambition with accountability. You’ll champion inclusive, accessible and co-produced design, ensuring digital products support real-world service delivery and improve outcomes for kinship families.

You will work closely with colleagues in the Communications and Policy team (who sit in a separate department and lead external communications, campaigns and social media) and who own the external communications strategy. You will ensure clear alignment while retaining a distinct focus on digital service innovation, product development and content design.

What you'll be doing:

Digital leadership and strategy

• Lead the Digital and Content Design team, setting clear priorities and building a culture of high performance, accountability and continuous improvement.
• Own and deliver Kinship’s digital strategy and product roadmap, covering the website, Kinship Compass, Kinship Minds, the AI tool and other digital services, excluding marketing and social media.
• Provide digital leadership across Kinship, strengthening capability and effective cross-organisational working.
• Lead responsible digital innovation, ensuring AI and emerging technology are used where they clearly improve service delivery, accessibility and user experience.
• Take accountability for digital budgets, agency relationships and delivery against agreed outcomes, timescales and quality standards.
• Horizon scan and translate external digital developments into practical, service-led improvements for Kinship.
• Contribute to organisational planning, reporting and income generation linked to digital innovation.

Website, content and digital product development

• Lead the ongoing development and innovation of Kinship’s digital platforms to ensure they are user-centred, accessible and continuously improved.
• Oversee the content strategy and governance for Kinship’s website, Kinship Compass and new e-learning platform.
• Work with internal colleagues to improve our workshop booking system.
• Ensure a consistent content design approach across all digital platforms, grounded in user need, plain English, trauma-informed practice and continuous testing and improvement.
• Lead the content design team to develop content for strategic projects working collaboratively with subject experts and kinship carers.
• Work closely with Advice and Training teams to ensure digital platforms and content design support service delivery, quality standards and DfE contract requirements.
• Develop an excellent understanding of end-to-end audience experience and how the website, online content and digital products can drive effective online services and enhance the kinship ecosystem. Map the user journeys across our website and digital products leaving no dead ends.
• Ensure integration across all platforms (e.g. website, telephony, Salesforce, Kinship Minds) to create seamless user journeys for kinship carers and internal teams.
• Embed meaningful participation and co-production with kinship carers in digital service and content development.
• Drive accessibility and inclusion, ensuring our digital services reach and work for all kinship carers, including those with lower digital literacy.
• Ensure strong digital governance, accessibility, documentation and use of insight to continuously improve performance and impact.
• Oversee SEO, analytics and data-driven optimisation to improve engagement, performance and impact.

Type of person we’re looking for:

We’re looking for a service-led digital leader who is as comfortable with operational delivery as they are with strategy and innovation. You’ll understand that digital products are part of how services are delivered, not an add-on, and that reliability, accessibility and trust matter as much as creativity.

You’ll be curious, pragmatic and values-driven, with the judgement to know when to push innovation forward and when to prioritise stability, safety and user confidence.

You are likely to:

• Have led live digital services or products that people rely on, not just content.
• Be comfortable balancing innovation with delivery, and experimentation with governance.
• Think in terms of end-to-end service journeys, not just platforms or pages.
• Be motivated by improving outcomes for people, particularly families experiencing complexity or crisis.
• Value co-production, accessibility and inclusive design as core to good digital practice.
• Bring clarity, calm and consistency to teams working in complex environments.
• Be confident working across disciplines such as digital, services and delivery without needing to own everything.
• Care deeply about doing digital work ethically, safely and well.
• Show commitment to personal development and learning. 

How to apply:
Please apply for the role of Head of Digital and Content by sending a tailored CV and responding to these 4 questions below in the online application process.

Closing date is midnight on Sun 18 Jan 2026, first interview online on Thurs 22 / Fri 23 Jan 2026 and second interview in person on Thur 29 Jan 2026. 

1. What attracts you to this role at Kinship, and how does your experience prepare you to lead digital services, content design and innovation in the context of kinship care and families experiencing complexity or crisis? (250 words max)
2. Give an example of where you introduced or explored digital innovation (for example AI, automation or new platforms) in a service context. How did you balance innovation with reliability, safeguarding or user trust? (250 words max)
3. Describe a time you used content and/or service design to help people understand complex information or access support. How did you identify user needs, test what worked, and ensure the content enabled action rather than just engagement?(250 words max)
4. This role leads a small but mighty remote and dispersed team. How have you managed remote teams to maintain clarity, wellbeing, accountability and delivery? Please include a practical example. (250 words max)

What we offer you:

• Flexible working - we understand how important it is to balance family and work life.

• 30 days annual leave, plus bank holidays (1 April to 31 March) pro rata (3 to be taken at Christmas shutdown).

• Employee Assistance Programme (24/7 confidential advice line and counselling).

• Charity Worker Discounts.