Social Media Manager

ABOUT THE ROLE
We are looking for a creative and dynamic person with a proven track record in creating, delivering and managing digital content across social media platforms to develop, implement and manage strategies to grow our online presence and raise our profile.

You’ll have demonstrable experience across a wide range of social media platforms with the ability to craft engaging content to build a rapport with your audience while continuing to uphold our brand and professional values. You will be managing multiple accounts held by the charity.

You will have experience of using third party management tools to create, plan and schedule content, analysing reach and engagement, and using analytical tools to help make informed decisions about our digital marketing strategies. You will regularly report back to the management team feeding into our wider strategy discussions, making recommendations on future campaigns. 

You will be part of a wider communications team, working alongside the PR & Communications Manager, reporting to one of the trustees, fostering an organisation-wide approach working with all colleagues to ensure a planned, structured and collaborative approach to our communications and marketing planning.
As a small charity, flexibility is key to meet the needs of our shifting priorities and in between delivering and managing social media content – your primary focus –  you will additionally support wider marketing activities with creation of digital content to support charity advertising, support the development of our online (web) content and more general activities across the communications team. While there will be some level of existing experience, training will be provided for anything bespoke.

As part of the role, you will help our UK-based volunteers to develop local social media activities and support them as required. This may involve making recommendations in their approach, supporting content creation and upskilling them to gain confidence in using social media.

The role is remote and the successful applicant can work from a location of their choice, making optimum use of video conferencing and online collaboration tools to connect with the wider communications team.

Some UK travel within the role is expected with the charity reimbursing reasonable UK travel costs where agreed up front and on behalf of the charity. 

KEY RESPONSIBILITIES

• Own and lead social media execution, from planning through to delivery across multiple accounts and multiple platforms
• Develop content and strategy for new (to IA) and new-to-market platforms
• Develop and deliver relevant content that drives awareness, engagement and conversation in line with IA’s aims and objectives
• Work closely with communications peers, wider staff and volunteers to deliver meaningful campaigns which aligns to IA’s purpose and support model
• Upholding brand and culture in everything you do
• Co-develop policies relating to your area of responsibility to ensure the management of online risks, suitability to content, data protection and safeguarding
• Develop partnerships with key individuals, ensuring strong social amplification and storytelling
• Oversee social content calendars, asset production and approvals aligned to wider communications strategies
• Review and manage marketing assets, ensuring brand consistency and compliant content
• Adapt quickly to shifting priorities and confidently jump into new projects in a fast-moving 
• environment
• Support with the development/management of wider digital content (web, digital advertising) 
• prioritising the needs of the charity
• Monitoring all socials, reacting to/moderating follower engagement and questions as part of our wider support model
• Supporting volunteers with local branch social media engagement, advising on use, upholding IA’s wider values and policies and monitoring content/engagement suggesting changes where relevant
• Management reporting on social media interactions, successes, areas for development, improvements and making recommendations to the Management team/Board

PERSON SPECIFICATION

ESSENTIAL

• Experience in developing and implementing social media strategies and content in a similar role for at least 12 months 
• A thorough working knowledge of a wide range of social media platforms
• Third-party applications to manage social media content across a range of platforms in addition to regular reporting and provision of management information to help the team make informed decisions to support the wider charity’s wider digital marketing strategy. 
• Development of engaging and creative digital content
• Experience in social media moderation
• Working with and maintaining effective stakeholder relationships including our trustees, staff, volunteers and external medical professionals
• Digital marketing experience
• Team player 
• Familiarity with UK data protection regulation 

DESIRABLE

• Working knowledge of the Wordpress platform
• Advertising opportunities across social media to expand reach including cost models and budgetary management
• Basic understanding of AI and the benefits of using it within the not-for-profit sector
• Experience of working on sensitive content for people who have experienced acute and chronic illness, been through life changing surgery or those who may be feeling vulnerable or exposed at a difficult time
• Experience across the not-for-profit sector
• Experience of A/B testing

SKILLS & QUALITIES

• Excellent communication and interpersonal skills
• Flexible, adaptable in approach, creative thinker
• Commitment to equity, diversity and inclusion

APPLICATION PROCESS

To apply, please submit:

1. Your CV (up to 3 pages) 
2. A covering letter outlining your suitability to the role (max 500 words)

Interviews will be two-stage for successful candidates. Initial interviews will be held via video conferencing (such as Zoom) discussing previous experience and role fit with successful candidates going through to a second round. This includes alignment to IA’s values. Please allow up to 1 hour for this stage.

Second round interviews are expected to be via video conference. Successful candidates will, at least one week in advance of the second round, be given a short brief and asked to provide sample content (or a clear idea of their marketing strategy) and share their ideas at least 48hrs before the interview. Candidates should be prepared to present their social media ideas at interview and answer any questions from the interview panel. 

Additionally second stage applicants will be asked to provide examples of their own previously created content, at least 48hrs prior to the interview. You should be comfortable sharing past content that you have created previously which will be treated with the strictest confidence. Please allow up to 1 hour for this stage.

Applications should be submitted via the advertising platform including your CV and covering letter. See attached role profile for recruitment timetable and further details about us/the role, including contact details for an informal chat, if required, before applying. Applicants are encouraged to ensure availability in line with the recruitment timetable in the attached job specification.

While IA recognises the value of AI technology in the current climate, IA reserves the right to ignore applications where we have reason to believe that they have been wholly produced using generative AI tools.

Please let us know if you require any additional support to attend or undertake an interview or if there is anything we should consider as part of the interview process