Fundraising & Engagement Officer

Imagine This is the only UK charity solely dedicated to supporting the mental wellbeing of seriously ill children and their families. Founded in 2014 by actors Sarah Parish MBE and Jim Murray MBE in memory of their first daughter Ella-Jayne, the charity has rebranded from The Murray Parish Trust to Imagine This in 2025. The charity is now leading a national movement to address a hidden mental health crisis in seriously ill children.

There are one million children in the UK facing life-limiting, life-threatening, and serious chronic conditions. These children are at much higher risk of long-term mental health difficulties that can become more complex and difficult to treat, on top of living with often complex medical needs. Imagine This provides imaginative, innovative and empowering projects to help them navigate their journey with connection, resilience and hope. Our vision is to reach every seriously ill child, and their families, across the UK by 2035, delivering diverse and impactful projects in hospitals, hospices and community settings.

This role will be responsible for the development and delivery of public fundraising and engagement activities, building new and existing relationships with community, individual and business supporters. You will be the first point of contact for the charity, providing exceptional administration and an outstanding supporter experience. You will also proactively secure new support, and be involved in wider campaigns and events, to help the charity significantly grow income year on year.

We are looking for a proactive individual to join our small team. Someone with an eye for detail in data and administration. You will be ambitious and entrepreneurial, with real vision and a passion for the cause. You will be resilient and collaborative, someone who is highly organised with the ability to juggle a diverse and high workload. We are looking for someone who prides themselves on delivering exceptional stewardship to build new and long-lasting relationship with supporters, whilst also continuously seeking new opportunities to grow income.

KEY RESPONSIBILITIES

Engagement

• Build rich relationships through exceptional and inspirational stewardship to increase retention, average gift and supporter experience.
• Organise acquisition/engagement events and campaigns (online and in-person), showcasing our projects and creating a deeper connection with the charity.
• Serve as the primary point of contact to the public, responding promptly to all enquiries, providing information, advice and support.
• Identify fundraising stories to enhance marketing/communications activity.

Fundraising

• Proactively secure new support from businesses, individuals and community groups using a planned process of cultivation, conversion and stewardship - including: 1. Businesses: charity of the year, staff fundraising, sponsorship. 2. Community: individual fundraising, schools, groups, official charity for third party events. 3. Individuals: one-off/appeals, regular giving, in-memoriam/celebration and legacies
• Create engaging fundraising campaigns that increase profile, secure new support and increase income.
• Proactively identify opportunities for retaining, growing or diversifying income from existing supporters.
• Actively network to raise the profile of the charity and identify opportunities for new support.
• Recruit, support and coordinate volunteers to support for fundraising and engagement activity.

Data/administration

• Ensure prompt and effective supporter communications, particularly when thanking donations.
• Maintain accurate, compliant data in our CRM (Donorfy), growing the database and improving data quality.
• Use data insight to prepare reports and analyse performance to identify trends and opportunities.
• Monitor/evaluate income and KPIs making recommendations for remedial action or growth opportunities.
• Prepare Quarterly reports for the Board, and upon request.
• Ensure compliance with relevant legislation and the Fundraising Code of Practice.