Director of Audiences & Business Growth

This new role has been established to lead and implement the audience and business growth 
strategy for ICA audiences alongside developing and delivering a sustainable, entrepreneurial 
and revenue generating business growth model.

KEY RESPONSIBILITIES

Strategic Philanthropy 

• Lead, develop and implement a Business Growth strategic plan that brings a mix of 
  sustainable income derived from individual giving, trusts and foundations and corporate 
  sponsorships
• Work with the Director to develop strategic revenue generation opportunities across the 
  business and key ICA stakeholders
• Lead a Fundraising team to research prospective donors and supporters and build a 
  pipeline of donor acquisition, including bespoke donor packages
• Collaborate with strategic partners on the development of compelling partnership 
  funding/income/business growth proposals
• Maintain an overview of trends and developments in fundraising and business growth 
  across the artistic and cultural sector
• Contribute to business growth and fundraising forecasts to the annual and longer-term 
  strategic business planning process.
• Ensure effective CRM measures are in place and leading on timely and applicable 
  communications to key stakeholders including audiences, funders and members
• Alongside the Director, personally steward relationships with major individual donors 
  and key decision makers in trusts and foundations
• Lead on data collection processes and analytics in relation to audiences, participants and 
  donors. 

Audiences & Communications

•  Lead, develop and implement an Audiences and communications strategy alongside the 
  ICA’s internal and external colleagues and PR agencies
• Lead marketing campaigns for ICA’s work and manage a range of activity that supports 
  ICA to meet its organisational objectives
• Maintain and develop ICA’s brand in international, national and local markets, ensuring
  ICA’s identity is maintained across all communications channels
• Oversee the ICA platforms including its website, socials, media and the overall user 
  experience to ensure that they serve the organisational objectives
• Develop and deliver a coherent marketing and communications strategy that promotes
  ICA, and enables the institution to meet its income targets
• Develop, implement and maintain ICA’s overall digital and social media strategy
• Stay appraised of new opportunities for promoting ICA
• Alongside the Director and in consultation with ICA’s external PR agency as needed, lead 
  on PR strategy and response plans
• Provide support, direction and guidance for any crisis PR and comms strategies, 
  overseeing their subsequent implementation
• Ensure due diligence to GDPR is met across ICA’s Marketing and Communications 
  activity
• Oversee data collection processes and analytics in relation to audiences, participants 
  and donors
• Control the marketing budget to ensure that resources are managed as effectively as 
  possible, and that all spend delivers against key departmental objectives.

Governance & Reporting 

• Ensuring all fundraising and business growth activity is ethical and fully compliant with 
  relevant UK charity and financial management regulation
• Leading the Fundraising team to complete all business growth/fundraising reporting as 
  required including Arts Council England NPO reporting
• Reporting to the Director and Board of Trustees on the strategy and delivery of the ICA’s 
  business growth with the ability to flex and respond effectively when variances arise
• Reporting to the Finance and Audit sub-committee

Team Management

• Play an active and highly collaborative role as a full member of both the Executive 
  Leadership Team and Senior Leadership Team
• Line Manage roles of Senior Development Manager, Development Manager, Audience 
  and Marketing Manager, Membership Manager, Editions Coordinator, Ticketing & 
  Membership manager, ensuring person specific objectives are set in line with the ICA’s 
  strategic mission & KPIs, as well as supporting staff’s ongoing development and 
  appraisal processes
• Contribute to the wider organisation’s implementation of business initiatives and 
  transformation
• Working alongside members of ELT and SLT, deliver a consistent, empathetic and 
  pragmatic leadership

KEY REQUIREMENTS 

• Extensive and tangible experience in developing and delivering a communications 
  and audience development strategy within the arts and culture sector
• A demonstrable experience in business growth and implementation especially in 
  relation to revenue opportunities, trusts and foundations, individual giving and 
  corporate sponsorship ideally within the arts and culture sector
• Experience of personally managing relationships with high value individual, 
  organisational and institutional donors
• A clear track record of meeting income targets
• A clear track record of effectively managing both internal staff members and external 
  consultants/agencies and audience development strategy and implementation within 
  the arts and culture sector
• Knowledge of the practical application of effective CRM systems both across audiences 
  and funders
• Awareness of legislation governing fundraising activity by charities in the UK.