Communications and Marketing Manager

Job Role Profile

·        Compile and execute a robust internal & external communications and marketing strategy for the entire organisation.

·        Work with the admissions team and Head of Service to coordinate an effective marketing plan to increase and maintain occupancy targets across all residential centres.

·        Coordinate regular Trevi external communications including monthly e-newsletter, printed newsletter, regular social media posts, campaigns such as the 16 days of activism against gender-based violence and other relevant awareness weeks such as mental health and sexual violence awareness weeks, printed media including leaflets, postcards and merchandise.

·        Provide a marketing and communications service for fundraising, working with design agencies, crafting fundraising brands and marketing assets (traditional and digital) for events and initiatives.

·        Work with the monitoring and impact officer to compile an annual impact report.

·        Coordinate, advertise and execute any webinars, which promotes the organisation’s areas of specialism to internal and external stakeholders.

·        Work with the Head of HR to ensure a creative, forward-thinking and effective marketing plan for ongoing recruitment.

·        Lead on any crisis communications if and when required.

·        Ensure press and media attention through compiling regular press releases and maintaining good relationships with the local media.

·        Coordinate films of the service for fundraising and marketing purposes as and when required.

·        Track communications and marketing effectiveness through regular monitoring of metrics such as Google analytics and social media engagement.

·        Coordinate effective internal communications across multiple mediums including staff newsletters, social media, emails, staff socials, staff forum etc.

·        Assist and deputise for the Head of Fundraising and Engagement with any other necessary tasks as and when required. To provide leadership and management to the wider Fundraising Team when required.

Person Specification

Essential Knowledge & Qualifications

·        Degree level qualification or equivalent experience or professional experience

·        Marketing or communications qualification

·        Understanding of the VAWG sector 

Desirable Knowledge & Qualifications

·        At least 2 years’ experience in marketing and PR with a proven track record

Essential Experience

·        Proven experience of utilising web and social media (various platforms) to drive awareness, engagement and income generation

·        Extensive experience of planning and implementing marketing campaigns

·        Experience of working with agencies and designers to execute campaigns

·        Experience of crisis communications  

·        Experience of participating in fundraising events and / or organising events

·        Experience of managing staff and volunteers

·        Basic video editing for web skills

·        High level of computer literacy (including AI, Microsoft Office: Word, Excel, PowerPoint as well as e-newsletter packages, databases and design software etc.)

Desirable Experience

·        Experience of working in a charity

·        Experience of leading a team

·        Experience of setting and monitoring budgets

Essential Qualities and Skills

·        Passionate about women’s rights and combatting VAWG

·        Ability to think at a strategic and analytical level

·        Excellent organisational skills

·        Exceptional customer service skills

·        Ability to make connections, build and maintain stakeholder relationships

·        Excellent written and verbal communication skills including the ability to communicate complex, sensitive and contentious information to a wide audience, and the ability to communicate with potential supporters in a wide range of settings

·        Strong team working and collaboration skills

·        Ability to write compelling copy

·        Problem solving and logical approach

·        Strong presentation and public speaking skills

·        Ability to work well under pressure

·        Proficiency in using WordPress

Desirable Qualities and Skills

·      Responsible, hard-working and enthusiastic

·      Self-motivated, highly personable, confident, flexible, organised, creative

·      Flexible approach to working hours (with ability to work hours to needs of the charity – this includes attending events during evenings and weekends)

·      A good team ethic

·      Ability to work on own initiative

·      Strong professional ethos and high level of integrity