Marketing & Social Media officer

The purpose of this role is to raise the profile of the services and impact of Sobus, and the wider VCS community in Hammersmith & Fulham.  The Marketing and Social Media Officer will be responsible for capturing, on a weekly basis, high quality, insightful and inspiring media from Sobus services and projects, together with regular showcasing of local VCS services and achievements.  The role offers flexibility to accommodate the needs of the individual as far as is reasonably practicable with regard to the needs of the organisation.

Responsibilities:

1. Content creation:  Capture and develop compelling content for marketing materials, including social media posts, website copy, blog posts, newsletters and other promotional materials to create content that showcases Sobus’s services, successes and impact, and that of the wider VCS community. 
2. Utlise various channels, including social media, email marketing, newsletters and traditional advertising to reach and engage with the community.
3. Maintain and update our website and social media accounts
4. Develop Marketing Campaigns: create and execute marketing campaigns to raise awareness of Sobus and the wider VCS community.
5. Event promotion: Support the planning and promotion of outreach and funding events, and other events hosted by Sobus and our partners

Person specification/required experience

·         Proven experience in media capture, marketing, public relations or related fields

·         A regular and dynamic user of, and proven experience and proficiency in social media management, content creation and digital marketing tools.

• Excellent written and verbal communication skills, with the ability to craft compelling messages and narratives
• Strong interpersonal skills and the ability to build relationships with media and social media contacts, stakeholders and community members
• Creative thinker with the ability to develop innovative marketing strategies and campaigs
• Basic knowledge of PR best practice, media relations and event promotion strategies.