Content Creator (Canada)

About Roots Academy 

At Roots Academy, we’ve built a learning experience that’s changing the lives of the ummah’s future leaders, change-makers and visionaries.

Our vision is enabling university students to live God-centred lives, so we teach structured, engaging and transformative face-to-face foundational Islamic education to over 2,000 students across the UK, Canada, Australia & USA.

Position Summary:

As a Content Creator, you will play a vital role in visually narrating our journey, mission, and impact. You will be responsible for filming, photographing, editing, and producing engaging content for our website, social media, and marketing campaigns.

Key Responsibilities:

Videography & Photography:

• Plan, shoot, and edit high-quality videos and photos for digital platforms, events, and promotional materials.

• Capture key moments at Roots Academy campuses, events, and student experiences.

• Ensure all content aligns with Roots Academy’s brand identity, values, and messaging.

Editing & Production:

• Edit videos and images using professional software

• Add graphics, animations, subtitles, and effects to enhance storytelling.

• Maintain a consistent visual style across all platforms.

Content Strategy & Social Media:

• Collaborate with the marketing team to create engaging visual content for social media, website, and digital campaigns.

• Stay up-to-date with content trends, video styles, and social media best practices.

• Suggest creative ideas for short-form (Reels, TikToks, YouTube Shorts) and long-form video content.

Project Management:

• Organize and manage content shoots, including scheduling, locations, and logistics.

• Maintain and manage photography and videography equipment, ensuring quality and readiness.

Preferred Experience:

• Marketing & Branding

  • Some experience in digital marketing, social media, or event promotion.

  • Basic knowledge of social media management, and content creation.

• Experience with Muslim Student Associations (MSAs) or Islamic Societies (ISOCs) as a member, volunteer, or organizer.

• Comfortable engaging with Muslim communities and student networks.

Skills and Qualifications:

• Marketing Skills: Proven expertise in brand strategy, digital marketing, and campaign management.

• Creative Storyteller: You have a keen eye for capturing powerful moments and translating them into compelling visual stories.

• Innovative: Demonstrated ability to drive growth through innovative and data-driven marketing strategies

• Community-Oriented: A deep understanding of the Muslim community in Ontario, especially in relation to university students and local mosques.

• Relationship Building: Proven experience in building and maintaining meaningful relationships with a wide variety of stakeholders.

• Project Management: Strong organisational skills with the ability to support program delivery efficiently.

• Communication: Excellent communication skills, with the ability to engage diverse audiences, from students to community leaders.

• Commitment to Ihsaan: This role requires someone who strives to deliver their responsibilities with ihsaan.

• Dedication to Service: A heart for khidma (service), and a desire to make a positive impact on the lives of young Muslims through education.

What We Offer:

• Be part of a team of 100+ dedicated volunteers from across the globe.

• Receive continuous rewards for those that seek Islamic knowledge from the Roots platform. 

• Be a part of a growing organisation that aims to revive and educate Muslims from a grassroots perspective.

• Receive in-house Tarbiyah sessions to develop your deen. 

Please Note: This is an unpaid volunteer position. Volunteers can claim expenses for food, travel, and equipment in line with the Expenses Policy.