Senior Media and Campaigns Officer

Wellbeing of Women is the women’s health charity saving and changing the lives of women, girls and babies. Our ambition is to ensure that women’s lives are not limited by their gynaecological and reproductive health.

We do this by investing in world class research, championing education, tackling taboos, influencing guidelines, policy and practice and empowering women to advocate for themselves.

The charity is in an exciting stage in our evolution. We are four years into a five-year organisational strategy that is funding groundbreaking research and driving the charity to reach more women and girls through education and advocacy campaigns.

We are looking for an experienced Senior Media and Campaigns Officer.

Wellbeing of Women is an equal opportunities employer.

About the role

As Senior Media and Campaigns Officer, you will play a key role in delivering Wellbeing of Women’s media relations and campaigns strategy. You will be responsible for generating regular, high-quality national and regional media coverage and working on the implementation of impactful campaigns that raise awareness, influence policy, and support the charity’s wider objectives. You will think creatively about how to promote our work through both media engagement and wider campaigning activity across digital and offline channels.

We are looking for a creative and strategic communicator with excellent writing skills, a strong news sense, and the ability to develop engaging content and messages tailored to different audiences. Experience of working with the media is essential, writing reactive lines and pitching to national media, as is a good understanding of campaigning principles and how to mobilise public or stakeholder support. Experience in content creation, campaign planning, and analytics would be an advantage.

This role requires excellent attention to detail, strong initiative, and a collaborative approach. We work in a fast-paced way and are looking for someone who can prioritise competing tasks, write quickly and clearly and has a flexible, can-do attitude. Crucially, we are looking for someone with a passion for communicating women’s health issues in a clear, engaging, and impactful way.

Main duties

Media relations

• Work with the Head of Communications and Campaigns to develop and deliver a proactive PR strategy to increase the reach of the charity.
• Develop PR materials including press releases, pitch angles, interview briefs, and media lists.
• Coordinate accurate and timely responses to inbound media enquiries, liaising with journalists and spokespeople.
• Work on media opportunities for our high-profile ambassadors.
• Support media planning and execution for fundraising partnerships and key organisational milestones.
• Monitor the media, including newspapers, magazines, journals, broadcasts, and newswires, for opportunities and coverage relevant to women’s health.
• Analyse and share media coverage internally and externally.
• Take the lead on media measurement and evaluation, compiling regular reports on coverage and impact.

Campaigns

• Support the planning and delivery of integrated communications and advocacy campaigns, such as ‘Just a Period’ and the Health Collective.
• Develop campaign content, and assets (digital, print, social) in collaboration with the wider team.
• Lead on management and expansion of the case study database, interviewing and writing them up and being the charity contact point for all teams looking for case studies.
• Contribute to campaign audience mapping, stakeholder engagement, and supporter mobilisation strategies.
• Support on political engagement work, especially with the Menopause APPG.
• Work on event management related to campaigns.

Wider communications

• Contribute to our digital channels (including social media and website) by drafting engaging content focused on our work.
• Contribute to Communications & Campaigns team planning with creative ideas to help develop our campaigns and contribute to other areas such as fundraising communications.