Digital Marketing Manager (Growth)

You drive the digital engine: paid media, smart automation, and razor-sharp optimisation. Own the flow, reach, traffic, conversion and bring more supporters into the cause. You're the architect of growth.

As Digital Growth Manager, you’ll lead our digital performance strategy across paid media, funnel optimisation, supporter journeys, and CRO. You’ll manage multi-channel campaigns across Meta, Google Ads, YouTube, TikTok and beyond maximising ROI on a lean budget while scaling impact.

You know how to build journeys that move people across awareness, engagement, and giving and use data to drive every decision. From GA4 dashboards to A/B testing, from ad variants to AI automations, you live for insight and action. You’ll own digital budgets, shape full-funnel strategies, and make every pound stretch further.

If ROAS, CTRs, and conversion lifts make your heartbeat faster….. you’re our kind of marketer.

Key Responsibilities

Performance-Led Growth Strategy

• Drive measurable supporter acquisition, engagement, and retention across digital channels.
• Optimise marketing funnels for conversion across landing pages, forms, email journeys, and remarketing.
• Test, learn, and scale what works applying a performance mindset to everything from ad variants to user flows.

Paid Media Campaigns

• Plan and manage digital campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, TikTok, and other emerging platforms.
• Execute campaigns focused on donor acquisition, lead generation, and income growth.
• Monitor and improve ROAS with agility, creativity, and cost-efficiency on a lean nonprofit budget.

Data & Analytics

• Use GA4, Meta Business Suite, and dashboards to analyse behaviour, report performance, and inform decisions.
• Run A/B tests, track CTRs/conversions, and apply insights to continually refine digital performance.
• Integrate CRM/email journey data with paid media for a full-picture view of campaign effectiveness.

Supporter-Facing Journey Design

• Understand and align messaging across the full donor lifecycle from acquisition to retention.
• Work closely with Product, Digital, Partnerships, and Programmes teams to maintain consistent messaging across every touchpoint.
• Collaborate on landing page optimisation, lead nurturing sequences, and re-engagement strategies.

Digital Budget & Strategy Ownership

• Develop and manage paid media budgets, allocating spend based on channel performance and campaign needs.
• Forecast campaign ROI and contribute to broader strategic planning around supporter growth and digital reach.
• Apply attribution insights to demonstrate digital’s impact on income and supporter value.

AI & Automation Integration

• Use AI tools for automation, campaign testing, variant creation, and supporter journey improvements.
• Confidently integrate AI-generated content/ad formats without compromising on tone or brand quality.

Cross-Team Collaboration

• Partner with in-house creatives, agencies, and freelance teams to execute campaigns with precision.
• Brief clearly, feedback constructively, and keep timelines tight across stakeholders.

What You Bring

• Proven experience running paid digital campaigns with a clear performance track record.
• Fluent in ad platforms, analytics, A/B testing, and funnel design.
• Strong grasp of audience segmentation, CRO, and lifecycle marketing.
• A strategic thinker who thrives on measurable growth, not just creative flair
• Alignment with our mission and values—you know why child hunger must end.

Bonus Skills (Nice to Have)

• Experience in charity or cause-based marketing.
• Familiarity with Mailchimp or equivalent marketing tools.
• Campaign experience during Ramadan, Dhul Hijjah, or with culturally attuned messaging.
• Previous line management or team leadership exposure.