Legacy Manager

The Talent Set are delighted to partner with a brilliant Health Charity on a fantastic Legacy Manager role, leading the development of a Legacy Marketing strategy to attract new supporters and ensure top-class stewardship of existing pledgers.

The Legacy Manager will play a critical role in ensuring the long-term sustainability of the charity’s Legacy programme, working closely with various stakeholders to develop and implement effective strategies to raise awareness of Gifts in Wills, reach new audiences and develop supporter journeys.

Key Responsibilities include:

• Developing and delivering innovative multi-channel legacy marketing campaigns (digital, print, events, TV, direct mail, and more)
• Shaping the supporter journey, inspiring new pledgers and stewarding existing supporters
• Managing a budget, setting KPIs, and analysing performance to refine and expand the charity’s legacy programme
• Leading and developing a small, dedicated team
• Collaborating with internal and external partners including digital, communications, creative agencies, and data teams

We’re looking for the following skills & experience:

• Proven ability to plan and deliver impactful legacy marketing campaigns across digital and offline channels.
• Skilled in using data and insights to identify and engage potential legacy supporters.
• Experience developing supporter journeys that inspire pledges and build lasting relationships.
• Confident creating or commissioning compelling legacy-focused content with emotional resonance.
• Strong grasp of GDPR and fundraising regulations relevant to legacy communications.
• Demonstrated line management and team leadership skills, with a focus on development and motivation.
• Effective at managing budgets, suppliers, and cross-team collaboration to deliver integrated campaigns.
• Strategic, self-motivated, and passionate about the long-term impact of legacy giving.

How to Apply

To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity

The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.