Digital Marketing Officer

The Digital Marketing Officer will play a key role in delivering and managing WAF’s digital content and channels. Working closely with the Managing Director and Marketing & Fundraising Consultant, the role will help to implement and grow WAF’s digital marketing strategy—creating compelling, creative, and consistent content that drives engagement, raises income, and strengthens our brand.

About the Charity

The Wildlife Aid Foundation (WAF) is an animal charity dedicated to the rescue, rehabilitation, and release of British wildlife. We are passionate about protecting the future for our native species.

We run one of the UK’s busiest wildlife rescue and rehabilitation centres. We deal with over 20,000 wildlife-related incidents, each year. It’s a 24/7 job. On any given day, our rescuers will be scaling trees to rescue stranded baby owls or cutting fox cubs from garden netting. Our vets will be performing life-saving surgery, while our carers look after hundreds of patients and young babies being nursed in our rehab centre.

We rely on a small army of over 300 volunteers and run popular outreach and education programmes that help people take actions to make the world a better place for us and our animal neighbours in the natural world.

We are one of the longest-established wildlife centres in the UK and have been championing British wildlife for over 40 years.

The Role: Digital Marketing Officer
Location: Leatherhead
Salary: £30,000 (Full-Time)
Hours: Mon-Fri 9am – 6pm

Key Responsibilities

Social Media Management

• Manage WAF’s social media channels (Facebook, Instagram, Twitter/X, YouTube, TikTok), including scheduling daily content, posts, stories, and reels.

• Create engaging, on-brand content using a mix of video, imagery, graphics, and copy tailored to each platform.
• Work with the Marketing Consultant to implement a social media strategy and content plan, ensuring alignment with charity objectives and audience insights.

Content Creation & Storytelling

• Develop creative digital content (graphics, short-form video, infographics, blogs, ads, etc.) to inspire, educate, and motivate audiences to support WAF.
• Support the production of marketing and fundraising materials, working with colleagues to capture and edit video, imagery, and stories.
• Maintain WAF’s brand voice and visual identity across all digital platforms.
• To design and develop literature and assets for both online and offline media.
• To liaise with social media channels (such as the Dodo) and other media outlets to provide content to support these 3rd party organisations in promoting WAF.

Website Management

• Update and refresh website content, including rescue stories, blogs, species fact pages, and campaign updates.
• Support the management and promotion of WAF’s online shop, ensuring content is engaging and up to date.

Campaigns & Products

• To support the Marketing & Fundraising Consultant with the creating and delivery of the annual fundraising strategy.  Creating supporting content and identifying onsite stories that engage audiences.
• Contribute ideas for new digital campaigns, appeals, and supporter engagement opportunities.
• Liaise with potential designers in collaborating and launching new merchandise.

Person Specification

Essential:

• Proven experience managing social media channels in a professional context.
• Strong digital content creation skills (graphic design, short-form video, copywriting).
• Experience using tools such as Canva, Adobe Creative Suite, or equivalent.
• Good understanding of digital analytics and reporting.
• Excellent written and verbal communication skills, with a flair for storytelling.
• Highly organised, with the ability to manage multiple projects and deadlines.
• Passion for wildlife, conservation, and animal welfare.

Desirable:

• Experience in the charity or non-profit sector.
• Knowledge of website content management systems (e.g. WordPress).
• Experience running digital advertising campaigns.
• Photography and/or videography skills.

Please note: This role will involve occasional out-of-hours working (including evenings and weekends) to ensure that the social media channels are active and monitored at peak times.