Senior Legacy Marketing Manager

Are you a strategic and passionate legacy marketing professional ready to lead transformational change? Barnardo's is looking for a Senior Legacy Marketing Manager for a 12 month fixed term contract to shape and deliver a sector-leading legacy and in-memory giving programme. This is a unique opportunity to help secure the long-term future of our vital work with children and young people across the UK. 

Reporting to the Head of Individual Giving and Legacy Marketing, you will lead the development and implementation of Barnardo's Legacy Marketing Strategy, with a focus on growing the number of legacy pledgers and intenders, delivering exceptional stewardship, and embedding legacy giving across the organisation. 

You'll also play a key role in developing a long-term growth strategy for In Memory Giving, working closely with internal teams and external partners to deliver inspiring and engaging supporter experiences. 

 Key Responsibilities 

• Lead the development and delivery of a long-term Legacy Marketing Strategy to grow income from gifts in wills and in-memory giving. 

• Manage a team of legacy marketing professionals and oversee a budget of approximately £600k, with an income target of £240k. 

• Design and implement sector-leading stewardship journeys for legacy audiences. 

• Collaborate across fundraising, marketing, and supporter care teams to integrate legacy messaging and supporter journeys. 

• Work with internal teams and external agencies to deliver high-quality campaigns and supporter experiences. 

• Monitor trends in the legacy giving landscape and use insights to inform strategy and innovation. 

• Champion legacy giving across the organisation, building awareness and engagement internally. 

What We're Looking For 

• Proven experience in legacy marketing or a related fundraising discipline. 

• Strong strategic thinking and planning skills, with a track record of delivering growth. 

• Excellent communication and stakeholder engagement skills. 

• Experience managing budgets and working with external agencies. 

• A collaborative and proactive approach to leadership and team development. 

• Passion for Barnardo's mission and a commitment to delivering exceptional supporter experiences. 

When completing your application please refer to your skills knowledge and experience in relation to the Person Specification and Job Description. This should be done with an understanding of the context of the service described.

Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible.

Pay & Reward Framework

We know that our colleagues go above and beyond in delivering our vital work, driven by their passion and commitment to Barnardo's values.  We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people. 

For all these reasons, we are committed to a new approach to pay and reward, to ensure it is fair, attractive and progressive, which was rolled out in April 2023. This is a positive change for the charity, and a part of our People & Culture Strategy. It will assist us in supporting colleagues to belong, thrive and grow in their colleague journey at Barnardo's and in time will offer clear routes of progression for colleagues in both their career and their pay. 

Whilst the full pay band and salary range is advertised, our approach to starting salaries is to appoint between the minimum to mid-point of the pay band – this ensures that pay steps are available to reward our colleagues annually based on their contribution to excellence and alignment to our values and behaviours.  More details on Barnardo's pay framework can be found upon application.