Social Media Analyst Volunteer

Social Media Analyst Volunteer

Team:                      Marketing

Location:                Either remote working or from our offices in Leeds

Time commitment:  1-2 days a month

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About Candlelighters

Candlelighters provides financial, emotional and practical support to families affected by childhood cancer in Yorkshire. We support around 150 new families each year and our work ensure the whole family unit is supported in these extraordinary circumstances.

We support children and their families from diagnosis and throughout their journey, including financial support, practical help in hospital, much needed breaks, as well as emotional and well-being support at our Family Support Centre (The Square) and in local communities across Yorkshire. 

Purpose of the Role

At Candlelighters we utilise social media to increase awareness of the charity and childhood cancer. We use it to attract new supporters, and encourage existing supporters to actively take part in activities to make a difference for children with cancer and their families – whether that be donating, fundraising or volunteering. We would love a volunteer to help analyse the effectiveness of our social media each month to help us continue to improve the effectiveness of our social media marketing.

Key Activities

-Download data from each social media channel to produce a report on key metrics such as reach, engagement, and followers.

·Identify trends in performance by comparing monthly and annual results.

·Identify types of posts that have performed well or not.

·Make recommendations for future posts and strategies.

Volunteer Requirements

·Experience of social media analytics.

·Ability to use Microsoft word, excel and outlook.

·Excellent interpersonal and communication skills.

·Knowledge or experience of marketing.

·Good working knowledge of social media.

·The ability to use their own laptop for the work.

Support and Benefits

You will receive:

·       Thorough induction & training to give you the confidence to perform your role well and to the best of your ability

·       Opportunity to develop new and existing skills to help you beyond your involvement with Candlelighters

·       Ongoing support from the Fundraising and HR teams

·       The opportunity to meet lots of new, friendly people

·       The opportunity to expose yourself to new experiences

·       Mileage (reimbursed at HMRC rate) and other reasonable expenses reimbursed, in accordance with our Expense Policy

·       Regular reviews with your Volunteer Supervisor to help you develop in your role

·       Satisfaction in knowing you are making a valuable contribution to supporting children and families affected by childhood cancer

·       We can be a reference once you’ve volunteered for three months

·       Access to the MINDFUL EMPLOYER+ 24/7 mental health hotline

·       Charity Worker Discount card

·       Access to The Company Shop