Social Media Manager

20/20 Levels is a social mobility organisation dedicated to empowering black and racially underrepresented young people to maximise their potential through opportunities. We provide career and business development programs, mentorship, and opportunities to help young talent thrive in their chosen industries. Our community is at the heart of everything we do, and we are looking for a passionate and creative Social Media Manager to help amplify our impact through digital channels.

Role Overview

As the Social Media Manager, you will play a key role in enhancing 20/20 Levels’ digital presence by creating, managing, and growing our social media platforms. You will be responsible for creating engaging content, designing visually appealing assets, scheduling posts, analysing performance metrics, and interacting with our online community. This role is ideal for someone who is creative, detail-oriented, and passionate about using digital media to drive engagement and brand awareness.

This role reports directly to the Marketing & Communications Lead and works closely with programme teams to amplify their work.

Key Responsibilities

Content Creation & Management

●      Manage the 20/20 Level’s social media accounts (Instagram, TikTok, LinkedIn, and YouTube), including content creation, scheduling (using programs like Later), and engagement.

●      Create compelling written, visual, and video content that aligns with 20/20 Levels' mission and brand,  including graphics, reels, captions, and TikTok posts.

●      Monitor social media channels for trends, conversations, and mentions related to our industry and brand.

●      Design materials for internal communications, including newsletters, announcements and marketing materials and team updates

●      Assist in maintaining a content library, organising media assets, and archiving materials for future use.

●      Collaborate with our Marketing and Communications Lead to brainstorm and contribute creative ideas for campaigns and promotions.

Community Engagement

●      Engage with our online community by responding to comments, messages, and inquiries in a timely and professional manner

●      Foster meaningful conversations and positive online interactions to strengthen audience relationships

●      Collaborate with internal teams to showcase program updates, success stories, and upcoming initiatives

Performance Tracking & Strategy

●      Monitor trends and insights to optimise content strategy and maximise visibility and engagement

●      Track, analyse, and report on social media performance, making data-driven recommendations for improvement

●      Assist in running social media campaigns and influencer partnerships

●      Stay up to date with the latest digital trends and best practices to keep our content fresh and relevant

Qualifications & Skills

●      Previous experience in social media management, digital marketing, or content creation (internships or personal projects welcomed)

●      Strong understanding of various social media platforms and their best practices

●      Excellent written and visual storytelling skills

●     Strong verbal communication skills, with the ability to explain performance metrics and communicate ideas clearly and quickly.

●      Graphic design and video editing skills (knowledge of Adobe Photoshop, Canva, Adobe Suite, CapCut, Indesign & Illustrator)

●      Ability to analyse metrics and adjust strategies accordingly

●      Creative thinker with an eye for detail and brand consistency

●      Passion for diversity, equity, and inclusion, with an understanding of the challenges faced by underrepresented young people in the workforce

●      Ability to work independently while collaborating with a team

Benefits of Working with 20/20 Levels

●      Opportunity to contribute to a meaningful mission and make a real impact

●      Flexible working arrangements

●      Professional development and mentorship opportunities

●      Exposure to a dynamic and supportive community