Mid-Value Marketing Manager

Role Overview
The Talent Set are delighted to partner with an amazing charity on a fantastic Mid-Value Manager role. This position oversees the development and delivery of targeted fundraising campaigns to attract, retain, and grow mid-value supporters, ultimately increasing income and supporter lifetime value within a dynamic, supporter-centric environment.

Key Responsibilities

• Lead the planning, execution, and evaluation of multi-channel mid-value marketing campaigns aimed at acquisition, retention, upgrade, and supporter engagement.
• optimise channel mix and messaging to ensure outreach is personalised, timely, and impactful.
• Collaborate with internal teams to develop supporter journeys and seamless experiences across all touchpoints, fostering long-term relationships.
• Analyse campaign performance using supporter insights and data to refine strategies and increase return on investment.
• Manage budgets, timelines, and stakeholder relationships, ensuring projects deliver on targets and quality standards.
• Develop compelling content and creative materials that inspire action across various channels, including digital, mail, and telephony.
• Build strong relationships with external partners, agencies, and suppliers to ensure high-quality output and innovative approaches.
• Ensure all activities adhere to industry regulations and best practices, maintaining ethical fundraising standards.
• Support organisational goals by identifying opportunities for growth and continuous improvement in supporter engagement activities.

Person Specification

• Proven experience managing mid-value or individual giving programmes, with a track record of supporter acquisition and retention.
• Ability to develop and deliver insight-driven, multi-channel marketing campaigns.
• Skilled in using supporter data and testing to optimise campaign performance.
• Expertise in developing supporter journeys, compelling content, and creative across multiple media.
• Strong project management skills, with the ability to prioritise and deliver complex activities on time and within budget.
• Experience managing external agencies, suppliers, and creative teams to meet objectives.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication skills, capable of inspiring internal and external stakeholders.
• Demonstrates strategic thinking, adaptability, and a passion for supporter-focused fundraising.
• Ability to work collaboratively within a team and across departments.

What’s on Offer
Salary: £39,000 - £42,900
Contract until December 2026
Hybrid working with 1 day a week in Central London

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.