Challenge Events Programme Lead

Challenge Events Programme Lead

Location: Rugby, Hybrid, CV21 3RQ

Hours: Full time, 37.5 hpw

Benefits: Benefits Summary

Are you an experienced Challenge Events professional ready to take our fundraising portfolio to the next level? We're looking for an experienced Challenge Events Professional to grow participation, increase fundraising income and create exceptional supporter experiences.

If you’re looking for more than a job, motivated by purpose and ready to make a real impact to an organisation that is committed to saving lives every day, then this may be the opportunity you’ve been waiting for!

What We Offer:

• Enhanced annual leave, with even more added as your service grows
• Additional annual leave purchase options
• Core working hours 10:00am – 15:00 pm
• Enhanced sick pay
• Life assurance
• Blue Light Card eligibility and access to generous discount schemes
• A supportive, purpose-driven team
• Access to our comprehensive Employee Assistance Programme
• As part of our commitment to equality, diversity and inclusion, our people are encouraged to get involved in our internal EDI networks, which provide opportunities to connect, share experiences and help to shape a more inclusive workplace. Want to find out more? Click here - EDI - The Air Ambulance Service

What You’ll Be Doing:

Strategic Planning & Income Growth
• Develop and implement the challenge events plan and priorities, aligned with the wider events strategy, in partnership with line manager.
• Forecast income,monitor performance, and drive year-on-year growth across the challenge events portfolio.

Event Management
• Lead on the delivery of third-party challenge events (e.g., runs, cycles, treks) and bespoke challenge activities.
• Manage all operational aspects including event logistics, supplier liaison, risk assessments, and compliance.

Supporter Recruitment & Stewardship
• Create and implement supporter recruitment plans using digital marketing, partnerships, and community outreach.
• Working with our Supporter Journey Manager, deliver excellent stewardship journeys, maximising participant satisfaction, fundraising success, and retention.

Marketing & Communications
• Collaborate with marketing teams to develop promotional materials, event webpages, and social content.
• Work with marketing colleagues to produce compelling fundraising resources, toolkits, and participant communications.

Data, Finance & Reporting
• Support the transition to new CRM system and ongoing systems working to enable:
        - Maintain accurate event records, participant data, and financial tracking.
        - Use CRM systems to analyse performance, monitor KPIs, and produce regular reports.

Collaboration & Leadership
• Manage relationships with event organisers, agencies, and suppliers.
• Support and guide colleagues and volunteers during key events, providing informal leadership as required.

What We’re Looking For:

Essential

• Proven experience in challenge events, mass participation, or fundraising event management
• Strong project management skills with the ability to manage multiple events simultaneously
• Understanding of effective stewardship tactics to maximise income and deepen engagement with participants
• Proven experience of budgeting and project planning
• Ability to work flexibly, including occasional evenings/weekends for event delivery.

Desirable 

• Experience within the charity or non-profit sector.
• Understanding of digital marketing for supporter recruitment.
• Experience of working with and managing volunteers

What’s In It For You:

At TAAS, you’ll be part of a passionate and committed charity that’s making a real difference every day. We value professionalism, compassion and teamwork — and we’re proud of our inclusive, supportive culture. 

Whether it’s supporting emergency services from behind the scenes or helping shape the future of our leadership, you’ll play a crucial role in helping us save lives. 

The Air Ambulance Service isn’t just a place to work; it’s a place to build a meaningful career.

Click “Apply Now” and help us to keep our helicopters flying and continue saving lives.

Compliance Responsibilities

In addition to specific compliance requirements within your area of expertise, you also hold responsibility in your specialism for:

• Health & Safety and Environment
• Safeguarding
• Data Protection
• Equality, Diversity, and Inclusion
• Quality

You are expected and encouraged to raise and escalate appropriately any potential breaches or areas for improvement regarding the above.

The role is subject to a Basic DBS check.

Environment

TAAS is an inclusive working environment where Equality, Diversity and Human Rights are guiding principles, individuals are respected and a value of having a diverse workforce is recognised. The recruitment, employment and development of people are based on qualifications, experience and competency to do the job, eliminating personal bias or prejudice..