Senior Fundraising Officer (Individual Giving)

In this exciting role you will be responsible for implementing the charity’s Individual Giving, Legacy and In Memory fundraising programmes (target of £1.3m in 2024).

You will manage a team of two with the support from the Head of Fundraising, with whom you will work closely with to develop a series of targeted multi-channelled appeals and campaigns to engage with existing supporters and to attract, recruit and retain new ones.

You will be confident in handling and interrogating data, utilising your experience to deliver insight led creative campaigns across several channels. You will use data to test and learn through the delivery of persuasive and compelling appeals and campaigns - aiming to grow supporter loyalty and inspire repeat donations.

The delivery of exceptional supporter care and stewardship is paramount in this role, the post holder will require excellent communication skills to help deepen engagement strategies with supporters and work with an ambitious, positive, and creative approach - with experience in working collaboratively organisation wide.

Key responsibilities

Planning and implementation Support the Head of Fundraising to plan, lead, implement, and evaluate strategies to:

• Increase individual gifts through enhancing the supporter donor journey.

• Develop new individual giving appeals and campaigns with a focus on direct marketing across various channels to engage with new and existing supporters to generate new income.

• Working with the communications team to design a multi-channelled approach to maximise the reach to the appropriate audiences.

• Develop the required tools and mechanisms to ensure ease of engagement.

• Design and implement a stewardship programme that cultivates long term support across all fundraising streams.

• Work across teams to raise the profile of the charity and its appeals and fundraising activities.

Donor data analysis and segmentation Analyse and segment the supporter base to develop targeted supporter journeys and ask strategies, using donor data from our CRM to:

• Maximise the lifetime value of donors.

• Ensure effective use of supporter data for campaign purposes.

• Manage a continuous cycle of testing for new channels and techniques for acquisition and retention, based on audience insight and sector trends.

• Work with the Head of Fundraising to produce regular feedback reports and analysis.

• Ensure all activities and contacts are managed through the charity’s CRM system.

• Maximise gift aid opportunities.

See attachment for further responsibilities