Individual Giving Manager

We’re looking for an Individual Giving Manager to lead the way in delivering our individual giving and community group strategy. In this pivotal role, you’ll be responsible for growing the volume and value of support from individual donors and community groups. You’ll design and implement creative acquisition campaigns to attract new supporters and develop retention strategies that keep them engaged for the long term.

Working across multiple channels - digital, events, and community initiatives - you’ll craft compelling donor journeys, analyse performance, and identify opportunities to maximise impact.

Your work will directly contribute to sustaining and expanding our mission, making this an exciting and rewarding opportunity for someone who thrives on results and innovation. If you’re a strategic thinker with a passion for fundraising and relationship-building, we’d love to hear from you!

Apply today and help us make a difference.

Key Tasks and Responsibilities:

Strategy & Planning

• Develop and implement an annual tactical plan for individual giving, aligned with organisational fundraising goals.
• Set and monitor KPIs to evaluate campaign performance and donor engagement.
• Contribute to the planning and execution of appeal campaigns.

Fundraising & Donor Engagement & Stewardship

• Lead on individual giving activities, including:
  • Regular giving
  • Appeals (digital and direct mail)
  • Payroll giving
  • Community fundraising groups
• Design and deliver compelling donor journeys to improve retention and lifetime value.
• Investigate new acquisition and retention channels informed by audience insights and current sector trends.
• Maximise Gift Aid opportunities.
• Boost donor lifetime value through strong donor journeys and stewardship practices.
• Collaborate with the communications team to create engaging content and materials.

Data & Reporting

• Maintain precise records, segment data, and produce income and KPI reports using the charity (Raiser’s Edge) database to support the successful management of all individual giving activities.
• Produce regular reports and insights to inform strategy and decision-making.
• Ensure compliance with fundraising regulations and data protection laws.

Collaboration & Representation

• Work closely with the wider fundraising team and the communications, operations, and finance departments.
• Act as an ambassador for Kids Operating Room, building awareness and fostering strong relationships with supporters.

Person Specification:

Knowledge and Skills

• Proven experience in individual giving or direct/email marketing within a charity setting.
• Strong understanding of donor acquisition and retention strategies.
• Excellent communication and storytelling skills.
• Expertise in CRM systems (preferably Raiser’s Edge).
• An analytical mindset with the ability to interpret data and trends.
• Knowledge of digital fundraising tools and platforms.

Personal Qualities

• Relationship Builder
• Strategic Thinker
• Organised
• Creative
• Innovative
• Results-Oriented
• Motivated
• Excellent Communicator
• Persuasive
• Analytical and Data-Driven
• Collaborative Team Player
• Resilient and Adaptable
• Passionate About the Cause
• Genuine commitment to the organisation’s mission and values.